The Angels Foster Family Network is creating a public relations plan to increase awareness and participation in foster care in the Chula Vista, South Bay, and Eastlake regions of San Diego County. The plan targets the Hispanic community, Navy families, local churches, and current foster families. Strategies include media outreach, digital communications, and community events. Tactics proposed are city government social media posts, informational materials distributed at churches, and a foster parent spotlight profile. The plan's goals are to place more foster children locally and increase the number of foster families in the region.

1. ANGELS FOSTER FAMILY NETWORK
PUBLICRELATIONSPLANCHULA VISTA, SOUTH BAY, EASTLAKE

2. PROBLEM
STATEMENT
Many foster children
Place children regionally
Need for more families

3. GOALS INCREASE
AWARENESS &
PARTICIPATION
STRENGTHEN
COMMUNITY

4. TARGET PUBLICS
ENTIRE REGION: CHULA VISTA, SOUTH BAY, EASTLAKE
01 Hispanic Community
Make up majority
of region
04 Current Foster Families
11 Angels families in
region
03 Religious Community
Local churches
02 Navy Families
Naval bases in
region

5. Majority Hispanic
Navy bases
Local churches
Angels community
RESEARCH
TARGET PUBLICS SITUATION
Many foster children
in region
11 Angels families
in region
ORGANIZATION

6. 3 BATHS
PRIMARY
RESEARCH
Angels Foster
Family Network’s
information
session
Elizabeth Perlin,
Foster Parent
Educator &
Recruiter

7. SECONDARY RESEARCH
CHULA VISTA
DEMOGRAPHICS
SOUTH BAY
DEMOGRAPHICS
SOURCE: SAN DIEGO COUNTY 2013 DEMOGRAPHICS
2013 2013

8. PLAN
RECOMMENDATIONS FOR:
Entire region
Navy families
Hispanic
Current foster families
Religious Community
STRATEGIES
Media outreach
Digital communications
Events

9. ENTIRE REGION
City government social media
City media outreach
Share Angels’ information
sessions and events
Digital Communications

10. FOSTER FAMILIES
Foster family meetings
Strengthen community
Community Events

11. RELIGIOUS COMMUNITY
Reach out to local churches
Present success videos
Informational packages & literature
Guest speakers
Community Events

12. Media Outreach
Digital Communications
HISPANIC COMMUNITY
Spanish news publications
Bilingual messaging

13. NAVY FAMILIES
Navy family support
departments
Feature story of Navy foster
family
Community Events
Media Outreach

14. EXAMPLE TACTIC
CONTENT
Foster Parent Spotlight
Multi-purpose infographic
ORGANIZATION
City of Chula Vista
Community Connection
newsletter
CONTACT
619-691-5296
communications@chulavistaca.gov

15. Create all
necessary
materials
Contact 3rd
party orgs Wait for
response
Plan
meeting
content &
logistics
Contact
target
publics
Record
turnout
Evaluate
Evaluate
Communications
Events
IMPLEMENTATION
TIMELINES & NOTES
Long-term
plan
3 months - 1
year
Budget: time
Notes

16. Readership
Website traffic
Reach of each
platform
EVALUATION
COMMUNICATIONS EVENTS
Sign-in sheets
Interest cards
Emails & surveys

17. Questions?

18. ThankYou!
Team members: Madeline Balicoco,
Vivian Vy Lam, Angela Martinez,
Bo Chen-Samuel, Stefanie Tellez