College of Fisheries and Marine Sciences Strategic Planning

1. CFMS
Strategic Planning Workshop
January 19-20, 2017
Little Miami Beach Resort, Anda, Bohol
Ma. Solita J. Virtudazo
Speaker-Facilitator

2. Workshop Objectives
Participants will be able to:
 Review on basic strategic planning concepts;
 Revisit the CFMS goals and program objectives;
 Identify the strengths, weaknesses,
opportunities and threats of the three CFMS
programs (viz., BSF, BSERM, BSMB) based on
the AACCUP Evaluation Results;
 Formulate the CFMS Development Plan based
on the AACCUP Evaluation Results.

3. Activity Outline/Flow
 Basic Strategic Planning Concepts and
Processes
 Review of CFMS goals and program
objectives
 SWOT Analysis on 10 AACCUP
accreditation parameters
 Formulation of Development Plan
 Synthesis and Wrapping Up

4. Strategic Planning – What is this?
 The “big picture” of what the organization/ unit is doing
and where it is going
 Helps determine where the organization is going over
the next year or more
 Why is this important?
Takes us outside the day-to-day activities of our organization/ unit and
helps give clarity about what we actually want to achieve and how to
go about achieving it rather than a plan of action for day-to-day
operations.

5. Strategic Planning Models
 Goals-Based
 Most common
 Works with the agency vision, mission, and the agency goals to work
toward achieving the mission
 Issues-Based
 Starts with examining issues that the organization is facing
 Organic
 Focus is primarily on vision and values
 Scenario
 Useful in identifying strategic issues and goals in the event of
anticipated changes or external forces which might influence the
organization ( change in regulation, policies, demography, etc.)

6. Components of a Strategic Plan
Vision – Developing a clear understanding of what is your
preferred future
Mission – Developing a sound statement about why you exist
Core Values and Beliefs – Describes behaviors
and ideas that are important to your organization
Strategic Issues – The issues that create a gap between the
ideal and reality
Operational Plans – How are you going to achieve your
vision?
VMGO-CFMS Strat Planning 2017.docx

7. Steps in the Strategic Plan Process
 Where is CFMS in its development RIGHT
now?
 Assess the Internal and External
Environments
– SWOT Analysis
S Str e n gth s
W We a k n e s se s
Internal Environment
O Op p o r tu n itie s
T Th r e a ts
External Environment

8. SWOT Analysis
Regardless of whether our
organization/office is planning for
specific program/project, work,
personal or any other area, the
SWOT analysis process is the
same.

9. SWOT Analysis cont.
–Step 1 – In the here and now… List all strengths that
exist now. Then in turn, list all weaknesses that exist now. Be
realistic but avoid modesty!
–Step 2 – What might be… List all opportunities that exist
in the future. Opportunities are potential future strengths. Then
in turn, list all threats that exist in the future. Threats are
potential future weaknesses.

10. SWOT Analysis cont.
Step 3 – Create SWOT strategies … Review
the SWOT matrix; ID strategic options: make the most
of the S, circumvent W, capitalize on O, and manage
T.
Step 4 – Develop Operational Plan, Monitor
Actions, Evaluate Progress, and Revise the
Plan!

11. SWOT Analysis
AREA
1. VMGO
2. Faculty
3. Curriculum
4. Support to Students
5. Research
6. Ext & CI
7. Lib
8. Phy Plt & Facilties
9. Laboratories
10. Admin
STRENGTHS
e.g., org. competencies,
personnel expertise,
effective processes
WEAKNESSES
e.g., knowledge gap,
ineffective/ inefficient
system, inadequate
expertise/facilities, lack of
synergy
AREA
1. VMGO
2. Faculty
3. Curriculum
4. Support to Students
5. Research
6. Ext & CI
7. Lib
8. Phy Plt & Facilties
9. Laboratories
10. Admin
OPPORTUNITIES
e.g., untapped
resources, positive
changes in the
environment
THREATS
Environmental change,
threatened resources,
adverse policy changes

12. SWOT Strategic Alternative Matrix
AREA
1. VMGO
2. Faculty
3. Curriculum
4. Support to Students
5. Research
6. Ext & CI
7. Lib
8. Phy Plt & Facilities
9. Laboratories
10. Admin
SO “Maxi-Maxi” Strat
Strategies that use
strengths to maximize
opportunities
ST “Maxi-Mini” Strat
Strategies that use
strengths to minimize
threats
AREA
1. VMGO
2. Faculty
3. Curriculum
4. Support to Students
5. Research
6. Ext & CI
7. Lib
8. Phy Plt & Facilities
9. Laboratories
10. Admin
WO “Mini-Maxi” Strat
Strategies that
minimize weaknesses
by taking advantage
of opportunities
WT “Mini-Mini” Strat
Strategies that use
strengths to maximize
opportunities

13. Other Steps in the Strat Plan
Identify critical strategic
issues
– Sometimes referred to as barriers
Develop goals and detailed
action plans for each
strategic issue
– How can you maximize the forces in favor and
minimize forces against?

14. Other Steps in the Strat Plan
Monitor Action Plan developed in
response to the critical issues
Evaluate progress of
achieving the outcomes
Revise the plan as necessary

15. END OF PART 1
PART II – PRESENTATION
OF AACCUP EVALUATION
RESULTS

16. PART III – SWOT ANALYSIS
WORKSHOP and IDENTIFICATION
OF SWOT STRATEGIES
SWOT Analysis-FMS.docx

17. PART IV –DEVELOPMENT PLAN
FORMULATION

18. DEV PLAN (by program)
AREA PROPOSED PLAN/ ACTIVITY
1. VMGO
2. Faculty
3. Curriculum
4. Support to Students
5. Research
6. Ext & CI
7. Library
8. Phy Plt & Facilities
9. Laboratories
10. Administration

19. References
 American Association of University Women. (n.d.). A
tried and true, virtually painless strategic planning
process. Retrieved from http://www.aauw-nys.org.
 Mind Tools Editorial Team. (n.d.). Using the TOWS
Matrix: Developing Strategic Options from External-
Internal Analysis. Retrieved from:
https://www.mindtools.com/pages/article/newSTR_
_89.htm
 Schnelle, S. (2010). Strategic Planning. Retrieved
from http:www.ocjs.ohio.gov
 Strategic planning. (2012, March 09). Retrieved
from http://en.wikipedia.org/wiki/Strategic_ planning

20. Tapos
na.
Daghang
salamat!