Building and maintaining a social media community
(A presentation from World Travel Market (WTM) 2014)
1. Air Mauritius needs to differentiate itself from its competitors and appeal to a wide audience.
2. What’s in it for me? This is what visitors think when they arrive at any blog.
It’s important to offer content which is truly of interest to the reader and quickly establish this fact when they arrive.
Made in Mauritius avoids the common mistake of endlessly pushing out too much brand information without thought of the audience needs.
3. Made in Mauritius plays a key role on the customer journey – nudging people to book or stay loyal
The blog inspires the target audience both at home and on holiday to build a deeper relationship with the brand and drive both web traffic and sales
4. Qubi.st is a full service advocate solution which makes it easy for brands to help their advocates and influencers to share brand stories.
Influencers on Qubist 300 times more likely to share than a Facebook page fan
* Full report & more content at www.travelperspective.co.uk
3. IN LESS THAN SIX MONTHS AIR
MAURITIUS GATHERED OVER 500K
FANS ON FACEBOOK, WITH ITS
UNIQUE BLOG CHANGING THE WAY
MAURITIUS AS A DESTINATION IS
PERCEIVED BY AN INTERNATIONAL
AUDIENCE.
SOCIAL MEDIA STRATEGY HAS BEEN
DESIGNED TO SUPPORT BUSINESS
STRATEGY AND CONTRIBUTED TO
SUCCESSES SUCH AS AIR MAURITIUS’
SKYTRAX 4 STAR RATING.
4. INSIGHT
THERE ARE HUNDREDS
OF TRAVEL BRANDS,
DESTINATIONS AND
BLOGS.
IT CAN BE HARD TO
CLEARLY DISTINGUISH
BETWEEN THEM
6. It aims to redefine
the airline blog
MADE IN MAURITIUS
blog showcases and
celebrates the very
best Mauritius gives
the world
We are showing that
‘Made In Mauritius’
means something
7. A UNIQUE FEATURE OF BLOG IS
WHO WRITES AND
CONTRIBUTES TO IT
Mauritian
writers
Hoteliers
Guest bloggers
& influencers
Tour operators
MK staff
Topic experts
(eg chefs)
Agency
staff
writers
Agency plans,
commissions,
edits and
publishes
all posts
Tourist board
