3. Introduction
•Established in 1988
•Public limited company
•Authorized licensee of Explosive Technology International (ETI)
•Utilizes DuPont Technology for production
•Located in the Hattar Industrial Estate since 1994
•Focuses on industrial standard Commercial Explosives
•Demonstrates commitment to technological advancements
•Upholds high-quality standards
•Strategic partnership
4. Vision statement
• To become a premier global manufacturer of commercial and industrial
explosives, delivering high-quality products globally, diversifying into related
industrial chemical products, and establishing a strong international market
presence.
Mission statement
Elevate market share by exceeding customer expectations domestically and
internationally, sustain recent market share growth, enhance profitability, and ensure
improved financial performance through ethical business practices
Products
• Water Gel Explosives
• Powder Explosives:
• Blasting Accessories
7. SWOT analysis
• Strengths:
• Strong market position
• Experienced management team
• Strong financial performance
• Weaknesses:
• Limited geographic reach
• Reliance on a single product
• Exposure to regulatory risks
8. • Opportunities:
• Growth in the mining industry
• Expansion into new markets
• Diversification into new products
• Threats:
• Competition from international companies
• Economic downturn