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Meet the Crowd:
The Political Economies and Cultural
Meaning of Digital Labor
Syed Shoaib Ali, Microsoft Research India
Deepti Desai, Microsoft Research India
Mary L. Gray, Microsoft Research New England
Sara Kingsley, Microsoft Research NYC
Kate Miltner, Microsoft Research New England
Gregory Minton, Microsoft Research New England
Rajesh Patel, Microsoft Bing Redmond
Siddharth Suri, Microsoft Research NYC
http://research.microsoft.com/crowdwork
India Crowd Demographics
AMT Survey Respondents
USA Crowd Demographics
AMT Survey Respondents
India Crowd Household Income
*AMT Survey Respondents
21% of Survey Respondents living
in India report receiving financial
assistance*
$193.92/year (USD)
=
All India Poverty Line
(Government of India, Planning
Commission, 2013)
< $450 $450 -
$1,000
$1,000 -
$1,500
$1,500 -
$2,000
$2,000 -
$2,500
$2,500 -
$3,000
$3,000 -
$3,500
$3,500 -
$4,000
$4,000 -
$4,500
> $4,500
USA Crowd Household Income
U.S. Median
Household
Income
=
$51,371
(U.S. Census, 2012)
At least 14% of Survey
Respondent Households live
under the Federal Poverty Line
(U.S. Department of Health and Human Services Poverty Guidelines, 2013)
$31, 589
=
Poverty Line
6 person household
(U.S. Department of Health and Human
Services Poverty Guidelines, 2013)
AMT Survey Respondents
Crowd Working Hours (AMT)
U.S. Survey Respondents
29 Hours per Week
=
Average Hours of Work,
US Employees Working
from Home
(U.S. Bureau of Labor Statistics, 2013)
India Survey Respondents
AMT Survey Respondents
< 1 1-5 6-10 11-20 21-30 31-40 40 + < 1 1-5 6-10 11-20 21-30 31-40 40 +
Task Specialization (AMT)
AMT Survey Respondents
AMT workers who do one type
of task (specialize) mostly do
surveys
4
=
Average Number of Task
(HIT) Types AMT Workers
do
Worker Variety (UHRS)
Total work time per day over a 4 week period for 4 sample workers on UHRS. Different
colors represent different tasks (HITapps).
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Su Tu Th Sa M W F Su Tu Th Sa M W F
Hoursofworkcompleted
0
1
2
3
4
5
6
7
8
Su Tu Th Sa M W F Su Tu Th Sa M W F
Hoursofworkcompleted
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Su Tu Th Sa M W F Su Tu Th Sa M W F
Hoursofworkcompleted
0
0.5
1
1.5
2
2.5
Su Tu Th Sa M W F Su Tu Th Sa M W F
Hoursofworkcompleted
Consistent, Single Task Worker Consistent, Varied Tasks Worker
Sporadic Worker Transient Worker
Time Variation (UHRS)
Variation in work volume over 4 weeks
S
u
M T
u
W T
h
F S
a
S
u
M T
u
W T
h
F S
a
S
u
M T
u
W T
h
F S
a
S
u
M T
u
W T
h
F S
a
VOLUMEOF
WORK
VOLUMEOFWORK
Time (EDT)
Variation in work volume over 1 day
HIT Discovery
Based on 4856 responses to a task (HIT) posted on AMT, April 23 – May 28, 2014
0
50
100
150
200
250
300
350
400
450
W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu
Online forum General search Referred by someone Searching for this requester Other No response
Mapping the Crowd
Self-reported locations for about 10,000 participants in a map task (HIT) on AMT.
Coloration of counties/districts is by population density.
Mapping the Crowd
Self-reported locations for about 10,000 participants in a map task (HIT) on AMT.
Coloration of counties/districts is by an estimate of Internet access.
Interview Locations
Locations of the 48 interviews
conducted to date.
Coloration is by estimated density of workers on AMT.
This estimate is based on our map task (HIT).

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Meet the Crowd (final)

  • 1. Meet the Crowd: The Political Economies and Cultural Meaning of Digital Labor Syed Shoaib Ali, Microsoft Research India Deepti Desai, Microsoft Research India Mary L. Gray, Microsoft Research New England Sara Kingsley, Microsoft Research NYC Kate Miltner, Microsoft Research New England Gregory Minton, Microsoft Research New England Rajesh Patel, Microsoft Bing Redmond Siddharth Suri, Microsoft Research NYC http://research.microsoft.com/crowdwork
  • 2. India Crowd Demographics AMT Survey Respondents
  • 3. USA Crowd Demographics AMT Survey Respondents
  • 4. India Crowd Household Income *AMT Survey Respondents 21% of Survey Respondents living in India report receiving financial assistance* $193.92/year (USD) = All India Poverty Line (Government of India, Planning Commission, 2013) < $450 $450 - $1,000 $1,000 - $1,500 $1,500 - $2,000 $2,000 - $2,500 $2,500 - $3,000 $3,000 - $3,500 $3,500 - $4,000 $4,000 - $4,500 > $4,500
  • 5. USA Crowd Household Income U.S. Median Household Income = $51,371 (U.S. Census, 2012) At least 14% of Survey Respondent Households live under the Federal Poverty Line (U.S. Department of Health and Human Services Poverty Guidelines, 2013) $31, 589 = Poverty Line 6 person household (U.S. Department of Health and Human Services Poverty Guidelines, 2013) AMT Survey Respondents
  • 6. Crowd Working Hours (AMT) U.S. Survey Respondents 29 Hours per Week = Average Hours of Work, US Employees Working from Home (U.S. Bureau of Labor Statistics, 2013) India Survey Respondents AMT Survey Respondents < 1 1-5 6-10 11-20 21-30 31-40 40 + < 1 1-5 6-10 11-20 21-30 31-40 40 +
  • 7. Task Specialization (AMT) AMT Survey Respondents AMT workers who do one type of task (specialize) mostly do surveys 4 = Average Number of Task (HIT) Types AMT Workers do
  • 8. Worker Variety (UHRS) Total work time per day over a 4 week period for 4 sample workers on UHRS. Different colors represent different tasks (HITapps). 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Su Tu Th Sa M W F Su Tu Th Sa M W F Hoursofworkcompleted 0 1 2 3 4 5 6 7 8 Su Tu Th Sa M W F Su Tu Th Sa M W F Hoursofworkcompleted 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 Su Tu Th Sa M W F Su Tu Th Sa M W F Hoursofworkcompleted 0 0.5 1 1.5 2 2.5 Su Tu Th Sa M W F Su Tu Th Sa M W F Hoursofworkcompleted Consistent, Single Task Worker Consistent, Varied Tasks Worker Sporadic Worker Transient Worker
  • 9. Time Variation (UHRS) Variation in work volume over 4 weeks S u M T u W T h F S a S u M T u W T h F S a S u M T u W T h F S a S u M T u W T h F S a VOLUMEOF WORK VOLUMEOFWORK Time (EDT) Variation in work volume over 1 day
  • 10. HIT Discovery Based on 4856 responses to a task (HIT) posted on AMT, April 23 – May 28, 2014 0 50 100 150 200 250 300 350 400 450 W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu W Th F Sa Su M Tu Online forum General search Referred by someone Searching for this requester Other No response
  • 11. Mapping the Crowd Self-reported locations for about 10,000 participants in a map task (HIT) on AMT. Coloration of counties/districts is by population density.
  • 12. Mapping the Crowd Self-reported locations for about 10,000 participants in a map task (HIT) on AMT. Coloration of counties/districts is by an estimate of Internet access.
  • 13. Interview Locations Locations of the 48 interviews conducted to date. Coloration is by estimated density of workers on AMT. This estimate is based on our map task (HIT).

Editor's Notes

  1. Even though most of our survey participants *likely* fall above the “All India Poverty Line” – 21% reports that they receive financial assistance of some sort, suggesting that their current earned household income is not enough to meet their needs.
  2. Follow up research question: what technological impediments might prevent crowdworkers from doing certain tasks like image tagging? If crowdworkers in India cannot afford better quality Internet, they may avoid tasks that they believe will cause delays in HIT start and submit times, especially since delays in downloading HITs could negatively affect reputation.
  3. Citations: [1] U.S. population data comes from the U.S. Census Bureau, at the Department of Commerce. Available online, at: [2] Indian population data comes from the Indian Census. Available online, at:
  4. Citations: [1] Internet access data comes from the OOKLA net index database. Data available online for download, at: http://www.netindex.com/