1. 1. DNYANESHWARI PAWAR
2. YUGANDHARA POL
3. PUSHPENDRA SHIRSATH
4. AKASH JAGATAP
5. MONU RAJ KESHRI
Company Name =

3.  Type- Public Company
 Traded as - NSE And BSE
 Market price per share -50.30
 Industry -Steel
 Founded -19 January1954
 Head Quarter -New Delhi
 Key People - Rakesh Singh
 Product - Steel ,Flat steel product , Long
steel etc.
 Revenue -51866 crore (FY 2014-15)
 Net Income -2616 crore (FY 2014-15)
 Total assets -91961 crore (FY 2014-15)
 Total equity - 42666 Share
 Number of employee – 97897 (FY 2014-15)
 Slogan – Har kisi ki zindagi se juda huwa
hai SAIL

4. Shri Rakesh Singh
Secretary to the Government of India,
Ministry of Steel,
Chairman & Managing Director
Steel Authority of India Limited,
New Delhi-110003
Mrs. Bharati Sinha
AS &FA and Director, SAIL,
Ministry of Steel,Udyog Bhawan,
New Delhi-110011

5. Company profile
 Steel Authority of India Limited (SAIL) is one of the largest state-
owned steel making company based in New Delhi, India
 One of the top steel makers in world. With an annual turnover of ₹50627
crore (FY2014-15)
 It is a public sector undertaking which trades publicly in the market is
largely owned by Government of India and acts like an operating
company
 With an annual production of 13.9 million metric tons, SAIL is the 24th
largest steel producer in the world
 SAIL operates and owns 5 integrated steel plants at Rourkela, Bhilai,
Durgapur, Bokaro and Burnpur and 3 special steel plants at Salem,
Durgapurand , Bhadravathi.

6. HISTORY
 SAIL traces its origin to the Hindustan Steel
Limited (HSL) which was set up on 19
January 1954.
 A new steel company, Bokaro Steel Limited
(Bokaro Steel Plant), was incorporated in
January 1964 to construct and operate the
steel plant at Bokaro.
 The 1 MT phases of Bhilai and Rourkela
Steel Plants were completed by the end of
December 1961.

7. SAIL Central Marketing Organization

8. 1.BOKARO STEEL PLANT in JHARKHAND
2.ROURKELA STEEL PLANT in ODISHA
3.BHILAI STEEL PLANT in CHHATTISGARTH
4.DURGPUR STEEL PLANT in WEST BANGAL
1.Centre for Engineering and
Technology
3.SAIL Safety Organisation (SSO)
4.Raw materials division
5.Central Marketing Organization
6.SAIL Consultancy Organisation

11. TECHNOLOGIES

14. Ownership and management
 The Government of India owns about 75% of SAIL's equity
 And retains voting control of the Company.
 However, SAIL, by virtue of its Maharatna status, enjoys significant
operational and financial autonomy.

15. Achievements
 Rajiv Gandhi National Quality Award in 1993 .
 Quality Summit New York Gold Trophy 2007 (International Award for
Excellence & Business Prestige)
 National Safety Award in – 2008
 Durgapur Steel Plant won the 2nd Prize in the Association of Business
Communicators of India Awards – 2008.
 Gold Award in Metal and Mining Sector – 2008–09.
 SUSTAINABILITY AWARDS 2013

16. Future Plans
 SAIL, is in the process of modernizing
 Expanding its production units, raw
material resources
 And other facilities to maintain its
dominant position in the Indian steel
market.
 The aim is to increase the production
capacity from the base level production
of 14.6 MT per annum (2014-15) to
26.2 MT per annum of Hot Metal.
%

17.  Marketing strategy is the fundamental goal
of increasing sales
 And achieving a sustainable competitive
advantage.
 Short-term, and long-term activities in the
field of marketing that deal with the
analysis of the strategic initial situation of a
company and the formulation, evaluation
and selection of market-oriented strategies
Marketing strategy

18. To be a respected world class corporation and the leader in Indian steel business
in quality, productivity, profitability and customer satisfaction.
 We build lasting relationships with customers based on trust and mutual
benefit.
 Highest ethical standards in conduct of our business.
 Create and nurture a culture that supports flexibility,
 Learning and is proactive to changValue the opportunity and responsibility to
make a meaningful difference in people's lives.

19. Brand Strategy
We’ll work together to define your brand positioning, purpose, corporate culture,
preferred personality – distilling your company’s characteristics into a concise
articulation that describes who you really are and why your clients should care.
CORPORATE SOCIAL RESPONSIBILITY
 SAIL- Corporate Citizenship
Education Peripheral Developmen t
 Medical and Health Care
 Peripheral Development

21. Government of India Intends to Revive VISL of SAIL by Modernization and
Expansion of Its Facilities with an Investment of Rs. 1000 Crore- Union Steel &
Mines Minister.