Learning 2.0gether_FB02_profiles_pages

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Learning 2.0gether_FB02_profiles_pages

  1. 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu • Create a Profile • Create a Page Module 5 – Facebook for SMEs
  2. 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Profile Facebook Profile ≠ Facebook Page • A Facebook Profile is a personal profile for one individual person. • A Facebook Page is for a business, organization or brand to share their stories and connect with people. • For a business you have to create a Page (Terms of Use)
  3. 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Profile You can create a Page without a Profile But: Having a Profile is recommended A Facebook Page has only limited functions: • No search • You cannot comment on other pages
  4. 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Profile To sign up enter: • First Name • Last Name • Email • Date of Birth • Gender
  5. 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Profile Confirm the email Up to you – if you just want to use the Page it is not necessary • Step 1 Find your friends • Step 2 Profile Information • Step 3 Profile Picture
  6. 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Page Choose between: • Local Business or Place If walk-in costumers are visiting your business (e.g. Restaurant, Store etc.) • Company, Organization or Institution If you don’t have walk-in costumers (internet retailer, B2B etc.)
  7. 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Page • Pick a Page name (You can only change the name of a Page with fewer than 200 likes) • Add an accurate description of your business • Add your other channels (Blog, Webpage etc.)
  8. 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Page Add profile picture and cover • Check the rules on Facebook (Page Terms) Check the newest version of the Page Terms. Currently, you may not include images with more than 20% text. • Be creative Creative and professional images are like a well designed business card.
  9. 9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Page Facebook Cheat • Cover displays 851 x 315 pixels • Profile Picture displays at 160 x 160 pixels but must be at least 180 x 180 pixel • Facebook Page Guidelines https://www.facebook.com/page_guid elines.php
  10. 10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Page • Verify your Account (SMS message) • claim a username – After creating your page it has a more or less meaningless URL (e.g. www.facebook.com/pages/My- Business/271047055038785) – Customize the URL by changing your username (e.g. www.facebook.com/pages/My-Business) You can only change your Page's username once. Double-check the chosen username.
  11. 11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euCreate a Page Bring your social media together • Integrate/embed Facebook on your webpage/blog to create a social hub • Find plugins for your webpage at: https://developers.facebook.com/docs/ plugins/ • Find more on: http://www.socialmediaexaminer.com/1 0-ways-to-add-facebook-functionality- to-your-website/

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