AIM , IIPMB

1. Technology for Promoting Agri-
Inputs

2. Agricultural Technology Management Agency
(ATMA)
• ATMA is a decentralized and demand driven
extension mechanism operating on the
comparative strength of different
stakeholders

3. Organizational Structure of Agricultural Technology
Management Agency (ATMA)
Agricultural Technology
Management Agency
(ATMA)
Governing Board
(GB)
ATMA
Management
Committee (AMC)
Farm Information & Advisory Centres (FIAC)
Block Technology Farmers’ Advisory
Team (BTT) Committee (FAC)
Private NGO Para Input
Commodity Interest Groups (CIGs)
F
U
N
D
F
L
O
W
W
O
R
K
P
L
A
N
District
Block
Village
Public
Link

4. OFFICIALS
• District Magistrate/Collector
• CEO of ZP/CDO
• Jt. Director / Dy. Director (Agri.)
• ZRS/KVK Representative
• Lead Bank Officer of the Distt.
• Distt. Industries Centre rep.
• Agri. Marketing Board rep.
• Project Director ATMA*
* Member Secretary
NON OFFICIALS
• One Crop Production Farmer
• One Horticulture Farmer
• One Livestock Producer
• One Fisheries/Sericulture rep.
• Women farmer interest group rep.
• One SC/ST farmer rep.
• Private Sector Representative
• A NGO / SHG representative
• Input Supplying Assoc. rep.*
*Optional, States will have flexibility to
include other non-officials such as WUA,
Coops etc.
ATMA GOVERNING BOARD COMPOSITION
AGRICULTURAL TECHNOLOGY
MANAGEMENT AGENCY (ATMA)

5. Constraints in agricultural markets:
Long chains of transaction between farmer & consumer.
Poor access to reliable and timely market information.
Small volumes of products of highly varied quality
offered by individual smallholder farmers.
Poorly structured and inefficient markets

6. Extension Service
What commodities to produce.
What technologies to apply for production.
Whom to produce and when and at what price to sell.
Purchase needed inputs on time and at competitive
prices

7. Techno-Service
• Rural based Market Information Points
(MIPs)
• District-level Market Information Centres
(MICs)
• Mobile Phone Short Messaging Service
(SMS)
• Interactive Voice Response (IVR) service
• Internet based database system
• Radio/TV

8. Rural based Market Information Points
(MIPs)
• Information kiosks located in rural markets
and serve as sources of reliable and timely
market information for farmers
– (e.g. current commodity prices in different
markets), as well as provide market linkage
through matching commodity offers and bids.

9. District-level Market Information
Centres (MICs)
• Have internet connectivity and serve as
liaison points between input
companies and the farmers.

10. Mobile Phone Short Messaging
Service (SMS)
• Uses mobile telephony for information
delivery to farmers

11. Interactive Voice Response (IVR)
• Uses voice mail for information
delivery, where a user dials a special
phone number to access the
information through simple menu steps

12. Internet based database system
• Information is disseminated through
the internet based electronic database