2. BMW Top Auto Maker
• BMW is known as one of the Top Luxury
Automobile Lines in the US
3. Why BMW?
• Is it because of the design, tradition, quality and
reliability that you get over Mercedes, Lexus, Audi
and other Automobile makers. Or the brand’s
philosophy that attracts you to drive BMW.
4. BMW works with IBM
• To get information if something is wrong BMW
works with IBM Data Analytic to know if there any
defect in new models before mass production is
started.
• IBM Data Analytic also let BMW know how the
consumers feel about the new features.
5. Facebook, Twitter, and Instagram
• Don’t let Facebook, Twitter, and Instagram control
your relationship with your Consumers.
6. BMW Social Page
• By having your own Social page you can take
control over your relationship with your consumers.
Since Facebook,Twitter and Instagram does not
have the patent on the social experience create
your own page.
7. Will This Work For BMW?
• Yes this will work for BMW. Technological
advancement are allowing companies of any size
to engage and interact with consumers.
8. Stop Rent
• All Brands are renting Social Media space to reach
their consumers.
9. BMW Social Page
• BMW could continue this free social interaction with
their consumers by replicating the Social
experience on their own website. A Social Page of
their OWN!
10. BMW Can
• BMW would embed social capabilities into their
website this would allow them to reclaim data and
building the database this would position them to
succeed- as insight into consumer behavior, taken
a central role in business operations.
