2. INTRODUCTION
2
⚫ Hero MotoCorp Ltd. (Formally Hero Honda Motor Ltd.) is
the world’s largest manufacturer of two-wheeler,based in
India
⚫ In 2001,the company achieved the coveted position of
being the largest two-wheeler manufacturer in India and
also,the “World’s No.1” two-wheeler company in terms of
unit volume sales in a calendar year.Hero MotoCorp Ltd.
continues to maintain this position till date
⚫ Company continues to lead the domestic motor cycle
market with 54.6% market share
6. MISSION
6
⚫ Hero Moto Corp’s mission is to become a global enterprise fulfilling its
customer’s needs and aspirations for mobility
⚫ Setting benchmarks in technology, styling and quality so that it converts
customers into brand advocate
7. VISION
7
⚫ The story of company began with a simple vision – the vision of a mobile and
an empowered India. Hero MotoCorp Ltd.,Company’s new identity, reflects
commitment towards providing world class mobility solutions with renewed
focus on expanding Company’s footprint in the global arena
12. KEY STRATEG
IES
1. To build a strong product portfolio
2.Explore growth opportunities globally
3.Improve its operational efficiency
continuously
4. Aggressively expand its reach to customers
5. Continue to invest in brand building
activities
6. Ensure customer and shareholder delight.
13. .The company has announced its intention to
expand globally, with
plans to sell vehicles on three continents
i.e. Africa, Latin America and South-East Asia
and nearly double its unit sales
within five years
.To strengthen their network in ruraL areas ,
the company started saLes, servicing and spare
part outLets in smaLL towns and viLLages across
India.
14. .To strengthen their network in ruraL
areas , the company started saLes,
servicing and spare part outLets in smaLL
towns and viLLages across India.
.In order to retain its 1st position in the
market , it is expanding its R&D. They have
hired engineers from its competitors like
BAJAJ AUTO, YAMAHA and MAHINDRA
two wheelers.
