Lyssa Campbell - Lettuce Co Creative - Student Portfolio 2016

NOLA
Brief:
Rebrand the city of New
Orleans without drawing upon
building blocks or referencing
Hurricane Katrina and the
rebuilding effort.
Shape of text evolved from the
outline and smoothing of some
sketched text that was brought
into Illustrator.

New Orleans Welcomes
New Orleans City Council
2020 St Charles Avenue
New Orleans Welcomes New Orleans LA 70130
New Orleans LA 70130
(504) 658-1085
www.neworleansonline.com
New Orleans LA 70130
NOLA

New Orleans Welcomes Foodies New Orleans Welcomes Music lovers
NOLA

Palette:
Programs Used:
Ai Ps
Project
Timeline:
4 Days
Fonts:
ITC Avant Garde
(headings and body
copy)
Features, Techniques &
Tools:- Clipping masks
- Gradient map
- Image trace
- Smooth tool
Backstory:
The type package was
meant to be quite
different, but then
outlining the type brought
in via image trace led to
the rounded end result.Keywords
:- Smooth
(jazz)
- Vibrant
- Festivals
Idea:
Bring in two of the main things
New Orleans is known for, music
and food.
NOLA

Brief:
Create a folding brochure
for the British Film Industry
based on a famous director.
In the original layout,
everything had to be
folded a specific way to
match up the images.
BFI

Id Ps
BFI
Programs
Used:
Palette:
Project
Timeline:
2 Days
Fonts:
Willy Wonka
(made by sharkshock
headings) DIN
(body copy)
Tools:- Pencil tool (in InDesign)
- Shapes
- Guides
Backstory:
Thought the cross fold
would be interesting
to unveil and match up
silhouettes of Burton
characters. Plus the fold
made a t when flattened
(for Tim). All drawings
were done in InDesign.
Keywords
:- Black & white characters
- Crazy hair
- Whimsical
Idea:
Most movies have strong
characters with messy hair and a
lot wear black and white stripes.

Brief:
Create a poster based
on research conducted
on a specific designer.

Ai Id
Programs
Used:
Project
Timeline:
1 Day
Fonts:
Rotis (created by Otl
Aicher)
Palette:
Tools:- Clipping masks
- Shapes
- Guides
Backstory:
Using Otl's work on the
Munich Olympic games
inspired the entire design
and was a very clear
direction from the start.Keywords
:- Grids
- Alignment
- Repetition
Idea:
Use a pictogram style man as the
key focal point.
Use key colours from Otl's work
in the styling of one of his well
known posters for the Munich
Olympic games in 1972.
OTLAICHER

Brief:
To design packaging for a
specific demographic.
AGOGGLES

Palette:
Programs Used:
Ai Ps
Project
Timeline:
3.5 Days
Fonts:
Boing (title)
DIN (tagline)
Tools:- Hand drawn & scanned
- Image trace
- Pencil & smooth tool
- Live paint
- Photoshoot/mockup
- Fill content aware
- Layers
Backstory:
Create a kid-friendly
design for some
packaging.
Keywords
:- Underwater
- "Random stuff you find at the
bottom of the sea"
Idea:
Just wanted to throw a heap
of sea life on it and put a
few
random objects amongst them.
Plus making everything look cool
was important too.
AGOGGLES

Brief:
Create postcards for
the Crayola Silly
Scents range for kids.
Original idea for the
brief based on the
emotion "chilled".
Slimy
Sea
Serpent
CRAYOLA

Id
Programs
Used:
Palette:
Ai
Project
Timeline:
2 Days
Fonts:
Bauhaus 93 (title)
A2 Agriculture Regular (heading)
Apex New (body copy)
Tools:- Pencil tool & smooth
- Layers
- Clipping masks
- Draw half a shape &
reflect
- Pathfinder unite & smooth
- Pen tool
- Lots of transform
Backstory:
Originally the idea was a
penguin in a snow scene
for the Slimy Sea Serpent
scent, drawn in InDesign.
When the brief was picked
for portfolio, I decided that
a set of mythical creatures
would be way cooler.
Keywords
:- Chilled
- Cool
Idea:
Keep it fun and playful as
it is for a kids product.
Make it colourful and light.
Have super cute creatures.
CRAYOLA

Brief:
Select a company with an
image problem, and brand an
event to help remediate it.
As part of my pitch of Telstra's
recent data outage as my
issue to tackle, I drew a comic
with Telstra colours and traces
of their Exec team.
Another outage!?!!
How exactly is this
happening AGAIN!
In a skyscraper in Melbourne...
Sorry Mr Penn. We
aren’t sure what’s
caused this one...
We’ve already
offered another
free data day....
Whatabouta
freeevent
The customers
aren’t happy. We
need something
else...
Events...
Thanks...
Athankyouto
ourcustomers
YES!
TELSTRA

For more information and to vote on the movie for your town
visit us at www.telstra.com.au/reelconnections
Coming to
Cooktow
n
Sun 29 May
Coming to
Tully
Mon 30
May
Coming to
Hughende
n
Tue 31 May
TELSTRA

Coming to
Tully
Mon 30
May
TELSTRA

Palette:
Fonts:
Seventies
(made by Lian Types logo)
DIN (headings and body
copy)
Backstory:
Had a very different
looking poster and
was creating graphical
elements for the website
rollout for the next day
when the Teacher saw
the ice cream. It was a
stronger direction, and
drove the end result.
Programs Used:
Ai Ps
Project Timeline:
2 Days
Tools:
- Pencil & smooth tool
- Shapes & pen tool
- Layers
- Transform & reflect
- Tracing outlines (map only)
- Masks (Photoshop)
- Clipping mask
Keywords:
- Thanks
- Family
- Fun
Idea:
Use Telstra's brand colours.
Draw the graphical elements.
Have a cool, seventies type
font.
TELSTRA

Contact Details:
Lyssa Campbell
Lettucecocreative@gmail.com
THANK YOU
You can check out other stuff of mine at these
sites:
All work contained was created as part of my student
portfolio for my Certificate IV in Graphic Design, 2016.
All vector mockups were done in Illustrator by me.

Lyssa Campbell - Lettuce Co Creative - Student Portfolio 2016

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