Guru’s Guide to Email Marketing 2013 provides a wealth of hints, tricks, and suggestions on how to increase the effectiveness of your email marketing programs. Download the 2013 guide to email marketing at http://landing.lyris.com/the-future-of-email-US?source=70170000000iZbX

1. Digital Marketing Brief
Guru’s Guide
to Email Marketing 2013
Download the Full Guide
Email marketing continues to be popular with marketers around the world
because it’s still one of the most effective forms of marketing used today. Email
marketing programs are quick to deploy, offer immediate and easily measurable
results, enable advanced customer segmentation and personalization, integrate
well with other online and offline marketing, and deliver a high return on
investment. In fact, email marketing out-performs every other channel on ROI
and averages an impressive $40 for every dollar spent.

2. Summary
Guru’s Guide to Email Marketing 2013 provides a wealth of hints, tricks, and suggestions on how to increase the
effectiveness of your email marketing programs, including utilizing best-practice based email manager software to
give you a leg up. Before you start, however, it might make sense to get a good picture of where your campaigns are
today by conducting an email marketing review. This review should include an analysis of key performance metrics,
a look at any recipient feedback or surveys, a review of your website analytics, a comparison against internal and
relevant external benchmarks, and a review of your creative treatment and content.
What are the most important metrics for your email marketing program? If you are a retailer, it’s probably things
like conversion rate, number of orders, average order size, etc. For newsletter publishers, it might be net subscriber
growth, referrals, and open rates. For companies sending corporate newsletters, it could be click-through percentages
on specific recurring topics, links and subsequent conversions to information, or demo requests. The key, however, is
that you determine the critical measures of success for your email marketing program.
Once your email marketing review is complete, you can use what you’ve learned to map out an improvement plan for
your email marketing programs using the information in the guide.
Remember: the most important factor in successful email marketing is the list. No matter how good your offer or
creative, if you don’t have a good list, you won’t get the response you want. By properly adopting a layered approach,
as explained in the guide, your company will build the solid subscriber list so critical for email marketing success with
the lowest possible budget expense. This strong foundation, combined with refined content, improved deliverability,
and applying the principles of integrated digital marketing will generate better ROI.
Download Guru’s Guide to Email Marketing 2013 to learn more about email list manager tools and how to achieve optimal
results from your email marketing campaigns.
Download the Full Guide
About Lyris Inc:
Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers
in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize
data- driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver
measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve
marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital
channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ
and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner
with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile
channels. Learn more at www.lyris.com.
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