1. SELLING GOLD
IN NYC:
THE DEFINITIVE
GUIDE
Learn the Best Methods for
Selling Gold
LURIYA.COM
A Publication of
2. Content:
AVOID MAKING COSTLY ERRORS
5 REASONS WHY YOU SHOULD DO YOUR RESEAR
RESEARCH YOUR GOLD SELLING OPTIONS
FINDING THE RIGHT GOLD BUYER
10 COMMANDMENTS OF SELLING GOLD THAT WOR
SELLING GOLD IS A BIG BUSINESS
THE BREAKDOWN FOR SELLING GOLD
LOOK TO SELL GOLD PROFITABLY
CONCLUSION & ADDITIONAL RESOURCES
4. Gold has been going up for some time
now with no signs of stopping.
Best Methods For Selling Gold
4
Selling gold in today’s economic downturn is big business; frankly, you want to be on the positive side
and get a piece of this, instead of letting the gold buyers make like kings.
Pawn shops, street vendors, scrap metal buyers are all taking very good advantage of the fact that so
many people are clearing out old gold bracelets, unworn jewelry, gold coins and more in order to get
a little extra cash.
5. Best Methods For Selling Gold
5
Avoid Making Costly Errors
Because of the soaring price of gold, there are many
different avenues you can take when you want to sell
your gold. Trying to navigate all the potential buyers
can be like walking through a minefield, which is ex-
actly why Luriya provides this guide to first-time gold
buyers.
People know that you will be tempted to accept any
price that seems high, even if the reality is that you
are being shortchanged by a significant percent-
age. Just because your gold item is old and unused
doesn’t mean you shouldn’t get fair value for it.
It’s pretty much a free-for-all out there, with vendors
popping up everywhere and offering people what
seem like great prices for the gold in old jewelry that
isn’t being used any longer. Gold has been going up
for some time now with no signs of stopping, so the
number of such people is only growing. Just a little
bit of extra research can get you a lot more cash
In the next sections you will learn tips on how you can avoid making costly errors, and learn the best methods
of selling gold, which can be the difference between making a little extra change, and a lot of extra. As such, it
is important to keep in mind the crucial points it this guide.
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6. Best Methods For Selling Gold
6
5 REASONS
WHY YOU SHOULD
DO YOUR RESEARCH
7. Best Methods For Selling Gold
7
Research Your Gold Selling Options
Understand the gold market around the time you
plan on selling. The price of gold can fluctuate quite
a bit during a period of economic upheaval, and
you want to be sure you’re fully aware of the market
value before you embark on your trek to find the best
buyer.
Do the research involved in understanding how gold
is valued. Since most jewelry isn’t anywhere near
pure gold, you should find out the gold content be-
fore you sell so as to have an idea how much money
you can make. Regardless, you should be paid only
by the ounce, so be skeptical of any other measure-
ments used.
If you end up selling gold to a company that isn’t
operating within the parameters set by law, then you
could lose your gold.
If you opt for a mail-order company (you have the
best chance of getting the most cash for gold). It is
also important to find out their package insurance
policy (do they insure your gold while it’s in transit,
and for how much?)
When looking for where to sell gold, your knowledge
of the karats, weight and market value of the gold will
help you see through makeshift dealers without any
history of buying gold.
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“A grasp of these basic rules should be enough to
give you a leg up on the competition”
8. Finding the Right Gold Buyer
The market for selling gold has risen drastically recently, with gold buyers popping up left and right in different
venues, hoping to convince you to part with your wares.
When trying to sell gold in this current climate, the
one good thing about the plentiful availability of all
the buyers is that you are afforded an opportunity to
get different quotes and appraisals. You can, in ef-
fect, shop around for prices that correspond to official
quotes, and use these to determine what you should
expect when you finally choose a buyer.
Because the price of gold is one of the few things
seeing positive increases in the current economy,
you can probably find people willing to buy your gold
almost anywhere you look.
This availability of buyers, however, must be scruti-
nized, to make sure the one you choose is as closely
aligned with your best interests as possible.
How to Choose Your Buyer?
Shop Around For Prices
Lots of Buyers
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Best Methods For Selling Gold
8
9. Best Methods For Selling Gold
9
You want to position yourself to get the best price for
your gold from among the many competitors for your
business. Street corner vendors, popular malls, pawn
shops and online buyers are all available for you to
investigate and discover the best price for your gold.
Another useful tip when looking for where to sell
gold, is to check out the potential buyers’ gold ap-
praisal resources or service. Reputable companies
are far more likely to have a verifiable source for
appraisals.
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1
2
Avoid selling gold to a middleman, such as a scrap metal dealer. The reason for this is because the only way
they get paid, is to buy your items for much lower prices, before selling it to the refiner at wholesale market
value.
There are plenty of resources available for you to gauge the price on your own (roughly), and then compare
this to the offers you receive from the intended buyer.
10. Best Methods For Selling Gold
10
10 COMMANDMENTS
OF SELLING GOLD
THAT WORK
11. Best Methods For Selling Gold
11
Selling Gold Is a Big Business
Selling gold in today’s economic downturn is big business; frankly, you want to be on the positive side and get
a piece of this, instead of letting the gold buyers make like kings
Pawn shops, street vendors, scrap metal buyers are all taking very good advantage of the fact that so many
people are clearing out old gold bracelets, unworn jewelry, gold coins and more in order to get a little extra
cash. Knowing the best methods and who you should buy from can be the difference between making a little
extra change, and a lot.
As such, it is instructive to keep in mind these ten
crucial points before looking for a gold buyer
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Be On The Winning Side
“ ”
12. Best Methods For Selling Gold
12
THE BREAKDOWN FO
SHOP AROUND
DON’T GET LOW BALLED
KNOWLE
While it is generally a good rule to avoid selling gold to a pawn shop in favor
of an online vendor, this doesn’t mean pawn shops can’t be helpful; ask them
to appraise your gold so that you can have information on what it’s going for in
different places. Just keep in mind that their take depends entirely upon how
low they can buy your gold from you.
Don’t be mentally locked in to some price you have in mind for your gold.
There’s a difference between being stubborn and resilient; you should defi-
nitely not get lowballed; but you should also be flexible enough to accept the
price supported by fair market value – this is the most certain estimate of what
your gold is worth.
Understand the gold marke
and there’s no reason to th
apply when you are trying t
use a mail-in service – whic
where you would get the be
you don’t know how much
know which offer to settle o
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13. Best Methods For Selling Gold
13
OR SELLING GOLD
RESEARCH
EDGE
INSURANCE
Take steps to ensure that your gold is fully protect-
ed when you send it off to the mail-in company. For
example, some provide a padded, prepaid envelope
and pay for the insurance too.
Once you have answered these key questions, you
can get your cam- paign started at
http://www.facebook.com/business/ads/
Read the material there to become more familiar with
the best practices and then click the green Create an
Ad button.
et. Knowledge is power,
hink this mantra doesn’t
to sell gold. Even if you
ch tends to be the place
est deal for your gold – if
it’s worth, then you won’t
on
Whichever company you choose, be sure to do
some research; such as, are they a part of the Better
Business Bureau, or some equivalent reputable
institution?
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14. Best Methods For Selling Gold
14
TURNAROUND TIME
CHECK DOCUMENTS
FIND OUT
Find out the turnaround time. Dealers that take a week, for example, should
be avoided; this suggests that they don’t have the kind of customer base that
could guarantee a respectable exchange of cash for gold. 24-48 hours is
usually considered to be an excellent turnaround time to receive an offer for
your gold.
When preparing to sell your gold to a company, scour the documents/appli-
cation they send you for every detail. It shouldn’t be complex, but you’ve got
to make sure you aren’t signing up for anything unexpected. Better yet, there
should be a phone number you can call to speak directly to a representative
and be apprised of all details.
Find out whether the mail-i
licensed to engage in the g
ing business. This step is o
unfortunate sellers – to the
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THE BREAKDOWN FO
15. Best Methods For Selling Gold
15
PRESSURE
T
PAYMENT
Look for a gold buyer that has multiple payment
channels. A check as the only offered method isn’t
good enough; they should have Paypal, direct de-
posit, electronic transfer, or others in addition to
sending you a check.
Once you have answered these key questions, you
can get your cam- paign started at
http://www.facebook.com/business/ads/
Read the material there to become more familiar with
the best practices and then click the green Create an
Ad button.
in company is actually
gold-selling and gold-buy-
often overlooked by many
eir later regret.
Do not ever deal with a company that makes you feel
pressured to sell.
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OR SELLING GOLD
16. Share this book!
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Look to Sell Gold Profitably
Jewelry stores are even better than pawn shops
when it comes to getting quotes for your gold; how-
ever, they also operate in a climate where they can
afford to offer you lower prices for your gold, because
they have high overhead costs and a large inventory
to support. This, while you can usually get your gold
appraised right there on the spot, you may want to
go a more profitable route when it’s actually time to
sell.
Online services tend to beat out the competition when it comes to getting you cash for gold. It’s important
to understand why an online company lhas such an advantage over other avenues you might consider. They
buy gold competitively because they have preexisting buyers, and don’t have to merge operational costs with
the price they offer you. Lack of overhead is the reason online buyers are able to offer you great prices. v
One of the most useful places to get an idea of the
market for gold is a pawn shop, because they deal
with so many different kinds of trinkets – gold coins,
gold bracelets, gold rings, etc. However, this is also
probably the worst place for the actual selling of
gold, for a wide variety of reasons. Because such
establishments are known to buy stolen goods, you
couldn’t possibly expect to get fair market value for
your own legitimately-owned gold.
Best Methods For Selling Gold
16
18. The fortune is in the follow up.
Beyond the Facebook Business Page
“ ”
18
Facebook marketing presents a great opportunity to attract the attention of potential customers. but in
most cases, you will need to nurture these contacts and create a long-term relationship with them.
So don’t let too much time go by before connecting with your audience us. If, after your initial cam-
paign, a prospect hasn’t heard from you for weeks, they will forget about you and will be confused to
be receiving an email from you. And don’t forget...
use creative ways to get visitors to come to you. Nurture your community with offers like free we-
binars, 15-minute consultations, specials and bonus discounts, as well as notifications of other fun
things that you are doing online and off. get started in this direction and Facebook will become a huge
driver of traffic, leads, and sales for your business.
Deliver Value In Your Posts. Don’t Just
Use Them To Sell.
19. Beyond the Facebook Business Page
19
Beyond The Facebook Business Page
WWW.LURIYA.COM
Generate Facebook leads and measure them more
accurately: get a custom demo of HubSpot.
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20. Beyond the Facebook Business Page
20
The About field is the most important piece of real estate in your Info tab since it is displayed on the main part
of your Facebook page. but you can also use the rest of your Info tab to drive traffic to different places.
Give people valuable resources that will drive traffic to the top pages on your website. easy Lunch boxes, for
instance, uses their Info Tab well, offering people different places to connect and showing them exactly where
they can purchase the product.
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21. Beyond the Facebook Business Page
21
Use this Real Estate To Showcase
Your Business and Your Website
You can make your website more visible by putting your website link directly in your profile picture. The link
will not be clickable, as it’s not possible to make photos in Facebook clickable. Your profile picture can be 180
pixels wide by 540 pixels high and must be less than 4 mb in file size.
You may notice that longer images push the links
that appear on your left sidebar to show lower on the
page.
This means those links may not be as visible to peo-
ple who visit your page because they may not scroll
down to see them. If you have installed custom tabs
and want to ensure people see them, try to balance
a longer image with showing those links “above the
fold.”
You can hire someone to create a professionally
designed profile picture or, if you are handy with a
graphics program, such as photoshop or Illustrator,
you can create the picture yourself.
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22. Beyond the Facebook Business Page
22
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WHAT IS A LEAD?
The term “sales lead” has a cornucopia of definitions. Definitions vary
between companies and the “sales funnel” can look different for different
niches. In general, a sales lead is defined as someone who has an inter-
est in your product and has the authority to purchase your product. A lead is
not just a Facebook Like. Someone who likes your page may not have the au-
thority or means to purchase your product. Before someone can purchase from
you, they must also have a need for your product. They may be interested in your
product and have the means to purchase it, but they may not need it at this time.
For instance, they may already have a similar product or they could be hesitant
to change The term “sales lead” has a cornucopia of definitions. Definitions vary
between companies and the “sales funnel” can look different for different nich-
es. In general, a sales lead is defined as someone who has an interest in your
product and has the authority to purchase your product. A lead is not just a
Facebook Like. Someone who likes your page may not have the authority
or means to purchase your product. Before someone can purchase from
you, they must also have a need for your product. They may be inter-
ested in your product and have the means to purchase it, but they
may not need it at this time. For instance, they may already
have a similar product or they could be hesitant to change
23. Beyond the Facebook Business Page
23
What if You Don’t Have a Blog?
Every business has ten or more frequently asked questions. rather than retyping the answers every time some-
one posts the question on your Facebook page or inquires by email, list the answers on an easily accessible
page on your website.
So create a well-organized campaign that includes social media posts and emails to show your offer multiple
times or across different channels.
So create a well-organized campaign that includes social media posts and emails to show your offer multiple
times or across different channels.
You can’t access your fan’s personal information on Facebook. You must have a custom tab where you collect
the email addresses or promote your own landing pages that will capture leads.
Email Is Still A Primary Way People Will Connect With You.
Studies Have Shown That People Need To See An Offer Be- Tween 5-9 Times On Aver-
age Before Making A Purchasing Decision.
Studies Have Shown That People Need To See An Offer Be- Tween 5-9 Times On Aver-
age Before Making A Purchasing Decision.
How Do You Collect Emails On Facebook?
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24. Beyond the Facebook Business Page
24
Contests O
You can choose to run a true contest, in which some kind of vote determines the winner (or the winner could be
judged by you), or a sweepstakes where the winner is chosen at random.
There are different ways to set up the contest. For
instance, you can organize it around a picture.
Someone can upload a picture that is judged by your
community. Nikon ran a photo contest on Facebook
and whoever attracted the most ‘Likes’ on their pho-
to, won a new Nikon camera.
Another example might be a writing contest: one
coaching professional had people write
a short statement about why they wanted to come to
her weekend retreat. She judged the entries herself
and the winner was entitled to a free registration to
her retreat.
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25. Beyond the Facebook Business Page
25
Or Sweepstakes?
Sweepstakes are also common on Facebook. The barrier to entry is low because people typically just have
to enter their name and e-mail address and ‘Like’ the page. As no judging is involved, the winner is chosen at
random. If you use a third-party application such as wildfire to run your sweepstakes, the application will assist
you in selecting a random winner.
CONTESTS: A contest will increase your community involvement by having users vote and may drive more of
the entrants’ friends to your page, as users ask their friends to vote for them. but if the entry requirements are
too involved, you may not get the turnout you had hoped for.
SWEEPSTAKES: A sweepstakes is better for growing your Facebook community or e-mail list. The require-
ments for entering the sweepstakes are typically entering a name and e-mail address and possibly ‘Liking’
the page, which is very easy for most people to do. You will get more entries but possibly not as many people
sharing it with their friends.
Whether you use a contest or a sweepstakes will
depend on your goals. Typically, contests are better
for engaging your current community and sweep-
stakes are better for grow- ing your community. If you
use the wildfire application to administer your contest
or sweepstakes, you can also choose to give away
coupons.
26. Beyond the Facebook Business Page
26
You should definitely understand Facebook’s promo-
tion guide- lines before starting your contest. while
you may see others violating the terms, Facebook
does state that it can remove materials relating to
promotion or even disable your page or ac- count. So
it pays to follow the rules! Start by reading them over
at: http://www.facebook.com/promotions_guidelines.
php
You can use a third-party application designed to
administer con- tests (such as wildfire, North Social,
woobox, and others), or you can program an appli-
cation yourself to collect entries, though this is more
involved.
Here is an example of a conte
You shouldn’t admin-
ister a contest through
Facebook except
through an application.
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27. Beyond the Facebook Business Page
27
basically, you cannot collect entries, conduct a draw-
ing, or notify winners through Facebook directly. The
notifications have to be done through a different tab
on your Facebook page.
• Put a post on your wall that says “everyone who
responds to this post is entered to win xyz.”
• Have people upload a photo to your wall to be
en- tered in a contest.
• Announce the winner of your contest with a post
on your wall.
• Have anyone who ‘Likes’ your page be automati-
cally entered in a drawing (you can have this be
a condition of entry, but it cannot be the only way
that someone enters the contest).
Third-party applications make running
a contest on Facebook a snap. They are
designed to comply with Facebook’s rules,
they collect the e-mail addresses and
many include analytics to keep track of
• Wildfire
• North Social
• Strutta
• Woobox
• ShortStack
• Votigo
est on Facebook using Wildfire.
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For Example, You Cannot:
