2. What is Digital Marketing?
โข Is the component of marketing that uses the Internet
and online based digital technologies such as desktop
computers, mobile phones and other digital media and
platforms to promote products and services.
3. Why is digital
marketing
important?
โข Can help your business thrive
โข Has become increasingly important
because of how accessible digital
channels are
โข Many ways to use digital marketing
tactics in order to communicate with
your target audience
โข Has minimal upfront costs, making it a
cost-effective marketing technique for
small businesses
5. Quality of content
Level of user engagement
Mobile-friendliness
Number and quality of inbound links
6. Impact on
Business
โข Consequences on profit margins
โข The ability of a business to grow
โข Find Customers That You Would
Have Never Encountered
โข Helps what Channels Drive Sales
For Your Company
7. Global Digital Marketing
โข extends to every corner of the globe and businesses are
using it in new and innovative ways to change how
customers are served.
12. โข Digital marketing lets you
communicate with your customers
in real-time. More importantly, it
lets them communicate with you.
Think about your social media
strategy. It's great when your
target audience sees your latest
post, but it's even better when
they comment on it or share it.