Social Media For CEOs
Social Media Pioneer challenges CEOs to transform their company's marketing culture by listening to prospects online and moving beyond "branding." AS FOR SEO - We have attained unrivaled success utilizing Slideshare decks for the primary purpose of SEO ranking for highly relevant long-tail search terms. While not an example of our sexiest work, enter either of the following into Google search and note where our "World's Strongest/Cheapest Home Building System" deck ranks for these exceptionally broad queries: STRONGEST BUILDING SYSTEM or CHEAPEST BUILDING SYSTEM (#1 of 72M for the latter query). To view a sexier deck of our creation with a #1 search ranking via a much more narrow keyword query, Google: GROUP CRUISE HQ. For yet another example, see our deck at #1 for the query: SOTHEBY'S LAUDERDALE BEACH If you're tired of not being found organically via Google search, and find the cost-per-click model unprofitable, drop us a line and let's start a dialogue about how we can script, produce and promote (via our 30,000 Twitter followers) a Slideshare deck packed full of highly-relevant keywords that will cause search engines to stand up and take notice - fast. Tom@NewVentureStrategies.com
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Social Media For CEOs
- 2. Is brand advertising TOAST?
- 4. Imagine you run a cruise line.
- 5. Industry capacity exceeds demand.
- 6. Your prospects are talking about cruising,
- 7. comparing ships and prices, and getting advice from others…
- 8. in all forms of Social Media.
- 9. How do you differentiate your brand and increase your ROI,
- 10. when, for the most part, a cruise, is a cruise, is a cruise?
- 11. Not by selling “brand”…
- 12. or quality of service,
- 13. activities,
- 14. casino gaming,
- 16. engaging with different cultures,
- 17. relaxation,
- 19. when your competitors all offer that too!
- 20. Your prospects are comparing prices relative to value more than ever before.
- 21. They seek the best experience at the best price.
- 22. And when you claim your brand is perfect for everyone,
- 23. you’re just admitting that you don’t know what matters most to me.
- 24. I don’t want to be with “everyone,”
- 25. though I wouldn’t mind being with her!
- 26. I want to be with other people like me!
- 27. So what should you do?
- 28. You could target singles or couples…
- 29. or families with kids.
- 30. Start by listening to the conversation.
- 31. Every single online voice counts, particularly community leaders.
- 32. As couples conduct their cruise research independently,
- 33. they connect with others online to form groups…
- 34. configuring their own vacation with their new online friends…
- 36. where lifelong friendships develop, not around your brand…
- 37. but around the “group’s brand.”
- 38. When shared experiences lead to new friendships,
- 39. your customers ARE the “brand!”
- 40. And repeat business from the same group occurs…
- 41. not so much as a result of their loyalty to your brand…
- 42. but their loyalty to each other.
- 43. Are you ready to stop relying on broadcasting your message…
- 44. and start listening to your prospects where they conduct their research?
- 45. On Social Media sites, where all markets are conversations…
- 46. she can attract enough followers on Twitter to fill a ship!
- 47. What we did for a Fortune 500 cruise line changed the entire industry.
- 48. Are your marketers willing to listen? Let’s have a conversation. Concepts & Images 2009 by Tom Martin www.MarketInSite.com