The document summarizes the new product development process for the OPT 2027 outdoor payment terminal. It involves preliminary market research, engineering pre-studies, prototype testing and certification, and a product launch. Key steps include a management review of the feasibility study, signing off on the development order, designing and assembling prototypes, evaluating the prototypes, and completing safety and regulatory testing before marketing and launching the new product.

1. IntellectIntellect
Business PartnerBusiness Partner
ConferenceConference
Lisbon September 2001

2. Intellect Business Partner ConferenceIntellect Business Partner Conference
The Birth Process of a new ProductThe Birth Process of a new Product
The OPT 2027The OPT 2027
Luc Ferange - Product Manager

3. TargetTarget
Creation of a new, modern and
stylish Outdoor Payment
Terminal

5. INTERNET
Preliminary research by thePreliminary research by the
Product ManagerProduct Manager

6. Preliminary research by thePreliminary research by the
Product ManagerProduct Manager
INTERNET
VISIT FAIRS

7. Preliminary research by thePreliminary research by the
Product ManagerProduct Manager
INTERNET
VISIT FAIRS
CONSULTING
MAGAZINES

8. Preliminary research by thePreliminary research by the
Product ManagerProduct Manager
INTERNET
VISIT FAIRS
CONSULTING
MAGAZINES
VISIT
POTENTIONAL
CUSTOMERS
OR INTELLECT
DISTRIBUTORS

9. Preliminary research by thePreliminary research by the
Product ManagerProduct Manager
PRODUCING
A REPORT

10. Preliminary research by thePreliminary research by the
Product ManagerProduct Manager
PRODUCING
A REPORT

12. Company Product Strategy MeetingCompany Product Strategy Meeting

13. Company Product Strategy MeetingCompany Product Strategy Meeting
BRAINSTORMING ABOUT THE NEW PRODUCT
DISCUSSION BASED ON THE REPORT

14. Company Product Strategy MeetingCompany Product Strategy Meeting
BRAINSTORMING ABOUT THE NEW PRODUCT
DISCUSSION BASED ON THE REPORT

15. Company Product Strategy MeetingCompany Product Strategy Meeting

16. Company Product Strategy MeetingCompany Product Strategy Meeting

17. Company Product Strategy MeetingCompany Product Strategy Meeting
Management evaluates
the feasibility of the
project, based on the
preliminary information
go ahead for a pre-study
to be carried out by
engineering

18. Company Product Strategy MeetingCompany Product Strategy Meeting
Management evaluates
the feasibility of the
project, based on the
preliminary information
go ahead for a pre-study
to be carried out by
engineering

20. Pre-study by EngineeringPre-study by Engineering

21. Pre-study by EngineeringPre-study by Engineering

22. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION

23. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION

24. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION

25. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION

26. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION

27. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION
HAPPY END
Output of pre-study
• unit cost
• development cost
• preliminary planning
• risk assessment
• possible alternatives

28. Pre-study by EngineeringPre-study by Engineering
PLANNING DISCUSSION
HAPPY END
Output of pre-study
• unit cost
• development cost
• preliminary planning
• risk assessment
• possible alternatives

30. Company Product Strategy MeetingCompany Product Strategy Meeting
step 2: evaluation - project approvalstep 2: evaluation - project approval

31. Company Product Strategy MeetingCompany Product Strategy Meeting
step 2: evaluation - project approvalstep 2: evaluation - project approval
Go or No Go based on:
• market input
• engineering results (cost-planning)
• sales prognoses
If OK the D.O. (Development Order)
can be made by the product manager
and signed by the management.

32. Company Product Strategy MeetingCompany Product Strategy Meeting
step 2: evaluation - project approvalstep 2: evaluation - project approval
Go or No Go based on:
• market input
• engineering results (cost-planning)
• sales prognoses
If OK the D.O. (Development Order)
can be made by the product manager
and signed by the management.

34. Sign-off of the Development OrderSign-off of the Development Order

36. Kick-off meeting at EngineeringKick-off meeting at Engineering

37. Kick-off meeting at EngineeringKick-off meeting at Engineering

38. Kick-off meeting at EngineeringKick-off meeting at Engineering
Defining:
• resources
• planning
• risks
• synchronisation mechanical,
electronical and software
development

39. Kick-off meeting at EngineeringKick-off meeting at Engineering
Defining:
• resources
• planning
• risks
• synchronisation mechanical,
electronical and software
development

41. Design ReviewDesign Review

42. Design ReviewDesign Review

43. Design ReviewDesign Review

44. Design ReviewDesign Review

46. IntermezzoIntermezzo
A Hard Days WorkA Hard Days Work

48. 9 A.M.

49. 11 A.M.

50. 3 P.M.

51. 6 P.M.

69. 8 HOURS LATER

70. THIS WAS A DREAM
...OR PERHAPS NOT….

72. A specific design exampleA specific design example
The design of theThe design of the
cardreader bezelcardreader bezel

79. Electronic designElectronic design

80. Electronic designElectronic design

81. Electronic designElectronic design

82. Software: updating the Operating SystemSoftware: updating the Operating System

83. Software: updating the Operating SystemSoftware: updating the Operating System

85. Testing the prototypeTesting the prototype

86. Testing the prototypeTesting the prototype

87. Testing the prototypeTesting the prototype

88. Testing the prototypeTesting the prototype

89. Testing the prototypeTesting the prototype

91. Assembling the prototypeAssembling the prototype

99. Evaluation of the prototypeEvaluation of the prototype

100. Evaluation of the prototypeEvaluation of the prototype

101. Evaluation of the prototypeEvaluation of the prototype

102. Evaluation of the prototypeEvaluation of the prototype

103. Evaluation of the prototypeEvaluation of the prototype

105. Testing and certification processTesting and certification process
CE CERTIFICATION
ELECTROSTATIC DISCHARGE TESTING

106. Testing and certification processTesting and certification process
CE CERTIFICATION
ELECTROSTATIC DISCHARGE TESTING
CE CERTIFICATION
MEASUREMENT OF THE RF RADIATION

107. Testing and certification processTesting and certification process
CE CERTIFICATION
ELECTROSTATIC DISCHARGE TESTING
CE CERTIFICATION
MEASUREMENT OF THE RF RADIATION

108. Testing and certification processTesting and certification process
CE CERTIFICATION
ELECTROSTATIC DISCHARGE TESTING
CE CERTIFICATION
MEASUREMENT OF THE RF RADIATION

109. Testing and certification examplesTesting and certification examples
CE CERTIFICATION
SECURITY DEBIS
SECURITY TNO
FCC CERTIFICATION
AND MANY OTHERS:
UL,C-TICK, CTR21,
ISDN, ETC
HEALTH & SAFETY

110. Testing and certification examplesTesting and certification examples
CE CERTIFICATION
SECURITY DEBIS
SECURITY TNO
FCC CERTIFICATION
AND MANY OTHERS:
UL,C-TICK, CTR21,
ISDN, ETC
HEALTH & SAFETY

111. Specific safety rules for the OPT used on aSpecific safety rules for the OPT used on a
petrol station forecourtpetrol station forecourt
DEFINITION OF THE EXPLOSION ZONES

112. Specific safety rules for the OPT used on aSpecific safety rules for the OPT used on a
petrol station forecourtpetrol station forecourt
DEFINITION OF THE EXPLOSION ZONES

114. A specific test exampleA specific test example
Testing the OPT on strengthTesting the OPT on strength
and vibrationsand vibrations

115. Tested at the university of BrusselsTested at the university of Brussels

123. Marketing - Promotional materialMarketing - Promotional material
BROCHURES

124. Marketing - Promotional materialMarketing - Promotional material
BROCHURES
PHOTOGRAPHS

125. Marketing - Promotional materialMarketing - Promotional material
BROCHURES
PHOTOGRAPHS
FAIRS

126. Marketing - Promotional materialMarketing - Promotional material
BROCHURES
PHOTOGRAPHS
FAIRS

127. Marketing - Promotional materialMarketing - Promotional material
BROCHURES
PHOTOGRAPHS
FAIRS

128. Marketing - Promotional materialMarketing - Promotional material
BROCHURES
PHOTOGRAPHS
FAIRS

130. Product LaunchProduct Launch

131. Are You sure this
OPT will fly!
I don’t trust these
engineers.
Don’t be so
negative. I assure
you it will fly!

132. Con
Mission control, this is TINTIN.
The OPT is ready to go.
Start the countdown

133. Con
A
Can you imagine that instead of sitting
here in this stupid machine, I could have
been in Lisbon having a nice meal at the
sea side. I hope I won’t regret this.

135. HAVE A NICE FLIGHT !

136. The End

137. Special thanks to
The actors:
Paul Deknopper
My wife Micheline
and daughter Julie

138. Thanks to all the Intellect people
who contributed to the making of this
presentation.