1. Email Marketing
 Customer Loyalty - purpose of building and enhancing relationships
 Immediate Sales - acquires new customers and getting existing customers to buy more
 Branding - advertisements affiliate marketing
GMAIL
 Solved the spam problem and generated leads from that (logins, cookies)
 Promotions bin was tough on marketers
 Marketers had to ask customers to add their messages to the primary bin instead of promo
Tips for Email Campaigns
 Build list internally
 Keep track of how permission was obtained from user
 Make membership valuable
 Provide contact phone and email for users who want to access more information
 Software to track and measure effectiveness