In today’s digital era, chatbots are of significant prominence to effectively carry out businesses. They have revolutionized the customer support service and are playing the game-changing role of automatically interacting with the customers.

1. Chatbots: Rule-Based Vs. AI-
Powered Chatbots
In today’s digital era, chatbots are of significant prominence to effectively carry out businesses. They have revolutionized the customer support service and
are playing the game-changing role of automatically interacting with the customers.
Digifame, an agency providing digital marketing services in Chandigarh, sheds light on the concept of chatbots, their types and their resourcefulness.
Chatbots:
A chatbot is a computer program which is designed to carry out human conversations by providing automated responses and assistance to humans. It acts as
a virtual agent which interacts with humans in a conversational manner to answer queries and provide information.
Types of Chatbots:
In the chatbot development, two primary approaches exist:
1.Rule-based chatbots
2.AI-powered chatbots.
Rule-Based vs. AI-Powered Chatbots:
1. Rule-Based Chatbots
(i). Meaning
Rule-based chatbots function on a predefined set of rules and instructions which are created by the human developers. These predefined rules decide how
the chatbot will respond to specific user inputs.
(ii). Advantages:
1. Easy and simple: Rule-based chatbots are easy in designing and implementing because all possible user inputs and their corresponding responses are
already defined.
2. Authority: Developers have all the control and authority over how the chatbot will behave which ensures that the specified guidelines are followed and the
responses are consistent.
(iii). Limitations:
1. Lack of understanding of the natural Language: Rule-based chatbots lack understanding of the natural language which makes it difficult to handle complex
queries or to engage in long conversations.
2. Scope: Chatbots have limited scope because if a question outside the defined rules is asked, the chatbot may not be able to provide a satisfactory response
which leads to frustration for the user.

2. • 2. AI-Powered Chatbots:
• (i). Meaning:
• AI-powered chatbots use artificial intelligence and machine learning algorithms for understanding and
responding to inputs from users. They are also known as conversational or natural language processing
(NLP) chatbots.
• (ii). Advantages:
• 1. Understanding context and Intent: AI-powered chatbots are capable of analysing the inputs of users,
identifying the patterns, extracting the meaning and providing accurate responses.
• 2. Complexity handling: The chatbots can handle complex queries by engaging in conversational
interactions and offering flexibility and adaptability.
• (iii). Limitations:
• 1. Requirement of Training and Data: AI-powered chatbots need extensive data and training for
achievement of optimal performance which is time-consuming and also resource-intensive.
• 2. Risk of bias: There is a risk of bias in the training data which influences the chatbot’s responses
which leads to unintended consequences and reputational damage.
• In the end, according to Digifame, an SEO company in Chandigarh, it can be said that rule-based and
AI-powered chatbots both provide benefits to businesses. Rule-based chatbots are comparatively
easier to implement, provide higher control and are suitable for straightforward tasks handling. On the
other hand, AI-powered chatbots have better understanding of contexts, engage in conversations well
and can handle complex queries. Both types of chatbots have their uses and have equal importance of
their own.