Week 4 The African Presentation

1. The African Continent
Gina E.
Wilmington University

2. Background
Africa, as a region, mostly comes to
the news due to the negative things
happening in the continent. However,
in the recent times, Africa is
gradually growing as an economic
and business hub.

3. News Story
A story published in WARC in November,
2018, depict that Africa is surpassing
other nations as a centre of business and
growth. It has been called as far as the
‘new China’. A huge number of
multinational companies have already
opened up branches at many nations
across Africa, and other companies are
scampering up as well (WARC, 2018).

4. News Story
This is mainly due to the
recent population burst,
urbanization, and the
technology advancement
in Africa. With the rapidly
growing population of
young people, for any
famous brand, Africa is
now the place to be
(Steyn, 2018).

5. Location
As a continent, Africa has always been
rich with resources. However,
opportunities used to be scarce until
recently due to economic imbalance and
political unrest across many nations, but
the situation is rapidly getting better.

6. Perception
Thus, even though the
Western media mostly
chooses to highlight the
negative aspects
happening in Africa, the
reality is considerably
different. Africa is
growing fast, and East
Africa is considered to be
the fastest growing zone
(Agencies, 2018).

7. References
 Agencies (2018). East Africa fastest
growing region in Africa: UNECA
report. The New Times.
 Steyn, G. (2018). Chinese chipmaker
UNISOC sees Africa as its biggest
investment. Business Report.
 WARC (2018). Africa is the new China.
WARC.com.