SlideShare a Scribd company logo
1 of 35
UK NEWSPAPERS &  SOCIAL BOOKMARKING A Snapshot
AIMS OF THE STUDY ,[object Object],[object Object],[object Object]
 
SOCIAL BOOKMARKING: ,[object Object],[object Object],Discovery Education
... and share them with others.” tvb.org
Mail Online Tindle Newspapers guardian.co.uk
The Sample: 34 UK Websites   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Gathered - 27 to 31 Oct 2008
The Results
SUMMARY OF FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object]
TEN MOST COMMON SHARE OPTIONS ,[object Object],85.3% 70.6% 26.5% 20.6% 94.1% Digg Reddit StumbleUpon Fark Google Bookmarks 82.4% 41.2% 26.5% 94.1% Delicious Facebook NewsVine Yahoo! My Web Technorati 17.6%
 
The standard Add This button offers links to 39 bookmarking sites. Used by: dailysport.co.uk express.co.uk Mirror.co.uk   Add This
TOP 10
OVERVIEW: ,[object Object],[object Object],[object Object],[object Object],[object Object],*Including each Add This as 39 options.
The Nationals
SUMMARY OF FINDINGS - NATIONALS ,[object Object],[object Object],[object Object],[object Object]
 
 
Average  12.5 Median 6  Mode 4 Average  4.9 (Add This as One Button)
NATIONALS - TOP TEN
*With Add This classed as one button Nationals - Percentage Split Per Social Bookmark Total Share Buttons - 74*
The Regionals
SUMMARY OF FINDINGS - REGIONALS ,[object Object],[object Object],[object Object]
Newsquest
 
Average 5.4 Median  5 Mode 5 * Results taken from newest template. **Results taken from Norwich Evening News/Eastern Daily Press options.
Regionals - Percentage Split Per Social Bookmark Total Share Buttons - 103
National – Regional Comparison
SUMMARY OF FINDINGS  NATIONAL-REGIONAL DIFFERENCES ,[object Object],[object Object],[object Object]
 
National – Regional Comparison Biggest Percentage Differences FARK NEWSVINE MYSPACE NOWPUBLIC YAHOO! MY WEB Nationals +   36.2% Nationals +  33.7%  Nationals +   33.3% Nationals +   26.7% Nationals +   24.2%
GOOGLE BOOKMARKS ADD THIS STUMBLEUPON FACEBOOK FURL WINDOWS LIVE Nationals + 22.8%   Nationals +   20.0% Regionals +   18.9% Regionals +   16.2% Nationals +   14.7% Nationals +   14.7%
More on Social Bookmarking:   JP Digital Digest Blog Social  Bookmarking  I Definitions History Current Landscape Social  Bookmarking  II How it relates to journalism Pros and Cons
Louise Thomas Research Assistant to Prof.   Jane Singer  –  JP   Chair in Digital Journalism School of Journalism, Media & Communication University of Central Lancashire Blog:   JP Digital Digest Email: [email_address] [email_address] Twitter: LouiseT Slideshare: LouiseT Room 263 Greenbank Building UCLAN Preston PR1 2HE 01772 894512
University   of Central Lancashire

More Related Content

What's hot

Soutenance Stratégie du marketing viral sur Facebook-v4_EN
Soutenance Stratégie du marketing viral sur Facebook-v4_ENSoutenance Stratégie du marketing viral sur Facebook-v4_EN
Soutenance Stratégie du marketing viral sur Facebook-v4_EN
Nasri Messarra
 
Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011
Zoom Quiet
 
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Twittercrisis
 
Partner Recruiting
Partner RecruitingPartner Recruiting
Partner Recruiting
markcoyne
 

What's hot (9)

Soutenance Stratégie du marketing viral sur Facebook-v4_EN
Soutenance Stratégie du marketing viral sur Facebook-v4_ENSoutenance Stratégie du marketing viral sur Facebook-v4_EN
Soutenance Stratégie du marketing viral sur Facebook-v4_EN
 
Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011Socialmediaaroundtheworld2011
Socialmediaaroundtheworld2011
 
The value of social media to public affairs
The value of social media to public affairsThe value of social media to public affairs
The value of social media to public affairs
 
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
Kaplan and haenlein 2010 Users of the world, unite! The challenges and opport...
 
Partner Recruiting
Partner RecruitingPartner Recruiting
Partner Recruiting
 
Hands-On Social Media
Hands-On Social MediaHands-On Social Media
Hands-On Social Media
 
Kaplan & Haenlein - The early bird catches the news nine things you should kn...
Kaplan & Haenlein - The early bird catches the news nine things you should kn...Kaplan & Haenlein - The early bird catches the news nine things you should kn...
Kaplan & Haenlein - The early bird catches the news nine things you should kn...
 
Government use of Social Media
Government use of Social MediaGovernment use of Social Media
Government use of Social Media
 
Socia Media in the Workplace
Socia Media in the WorkplaceSocia Media in the Workplace
Socia Media in the Workplace
 

Similar to UK Newspapers & Social Bookmarking

Moving Paper Processes to More Cost-Effective Online Usage
Moving Paper Processes to More Cost-Effective Online UsageMoving Paper Processes to More Cost-Effective Online Usage
Moving Paper Processes to More Cost-Effective Online Usage
Liz Azyan
 
Facebook opportunity
Facebook opportunityFacebook opportunity
Facebook opportunity
briantell
 
Liz Azyan GovDelivery Presentation
Liz Azyan GovDelivery PresentationLiz Azyan GovDelivery Presentation
Liz Azyan GovDelivery Presentation
Gov Delivery
 

Similar to UK Newspapers & Social Bookmarking (20)

170909 Social Networks Tmt Che
170909 Social Networks Tmt Che170909 Social Networks Tmt Che
170909 Social Networks Tmt Che
 
Global analysis digital consumer
Global analysis digital consumerGlobal analysis digital consumer
Global analysis digital consumer
 
Social media & Communications - Pt. 1 - Segmentation survey
Social media & Communications - Pt. 1 - Segmentation surveySocial media & Communications - Pt. 1 - Segmentation survey
Social media & Communications - Pt. 1 - Segmentation survey
 
Living Online
Living OnlineLiving Online
Living Online
 
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providersMoving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
 
News 2 online and representation
News 2 online and representationNews 2 online and representation
News 2 online and representation
 
Social media mktg practice v6 reduced
Social media mktg practice v6 reducedSocial media mktg practice v6 reduced
Social media mktg practice v6 reduced
 
Moving Paper Processes to More Cost-Effective Online Usage
Moving Paper Processes to More Cost-Effective Online UsageMoving Paper Processes to More Cost-Effective Online Usage
Moving Paper Processes to More Cost-Effective Online Usage
 
Chapter 1 Power Point Comm*3533 Dr. Mirrer
Chapter 1 Power Point Comm*3533 Dr. MirrerChapter 1 Power Point Comm*3533 Dr. Mirrer
Chapter 1 Power Point Comm*3533 Dr. Mirrer
 
Facebook opportunity
Facebook opportunityFacebook opportunity
Facebook opportunity
 
BDMA Congress 23 10 2014 - Hugues Rey - Marketeer in an organic World
BDMA Congress 23 10 2014  - Hugues Rey - Marketeer in an organic WorldBDMA Congress 23 10 2014  - Hugues Rey - Marketeer in an organic World
BDMA Congress 23 10 2014 - Hugues Rey - Marketeer in an organic World
 
Estudio sobre ONG y redes sociales
Estudio sobre ONG y redes socialesEstudio sobre ONG y redes sociales
Estudio sobre ONG y redes sociales
 
Nonprofit Social Network Survey Report
Nonprofit Social Network Survey ReportNonprofit Social Network Survey Report
Nonprofit Social Network Survey Report
 
Real Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalReal Branding Social Media 20080513 Final
Real Branding Social Media 20080513 Final
 
Social Media for Marketers
Social Media for MarketersSocial Media for Marketers
Social Media for Marketers
 
TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INT...
TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INT...TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INT...
TR-Social Network Users by YUSUF ZIYA ziya@selasturkiye.com SELAS OMNIBUS INT...
 
Liz Azyan GovDelivery Presentation
Liz Azyan GovDelivery PresentationLiz Azyan GovDelivery Presentation
Liz Azyan GovDelivery Presentation
 
Driving Traffic to Environmental Websites
Driving Traffic to Environmental WebsitesDriving Traffic to Environmental Websites
Driving Traffic to Environmental Websites
 
League of Women Voters Intro to Communication and Technology
League of Women Voters Intro to Communication and TechnologyLeague of Women Voters Intro to Communication and Technology
League of Women Voters Intro to Communication and Technology
 
Social Media Training: Advanced practice bootcamp
Social Media Training: Advanced practice bootcampSocial Media Training: Advanced practice bootcamp
Social Media Training: Advanced practice bootcamp
 

Recently uploaded

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Recently uploaded (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 

UK Newspapers & Social Bookmarking

  • 1. UK NEWSPAPERS & SOCIAL BOOKMARKING A Snapshot
  • 2.
  • 3.  
  • 4.
  • 5. ... and share them with others.” tvb.org
  • 6. Mail Online Tindle Newspapers guardian.co.uk
  • 7.
  • 9.
  • 10.
  • 11.  
  • 12. The standard Add This button offers links to 39 bookmarking sites. Used by: dailysport.co.uk express.co.uk Mirror.co.uk Add This
  • 14.
  • 16.
  • 17.  
  • 18.  
  • 19. Average 12.5 Median 6 Mode 4 Average 4.9 (Add This as One Button)
  • 21. *With Add This classed as one button Nationals - Percentage Split Per Social Bookmark Total Share Buttons - 74*
  • 23.
  • 25.  
  • 26. Average 5.4 Median 5 Mode 5 * Results taken from newest template. **Results taken from Norwich Evening News/Eastern Daily Press options.
  • 27. Regionals - Percentage Split Per Social Bookmark Total Share Buttons - 103
  • 28. National – Regional Comparison
  • 29.
  • 30.  
  • 31. National – Regional Comparison Biggest Percentage Differences FARK NEWSVINE MYSPACE NOWPUBLIC YAHOO! MY WEB Nationals + 36.2% Nationals + 33.7% Nationals + 33.3% Nationals + 26.7% Nationals + 24.2%
  • 32. GOOGLE BOOKMARKS ADD THIS STUMBLEUPON FACEBOOK FURL WINDOWS LIVE Nationals + 22.8% Nationals + 20.0% Regionals + 18.9% Regionals + 16.2% Nationals + 14.7% Nationals + 14.7%
  • 33. More on Social Bookmarking: JP Digital Digest Blog Social Bookmarking I Definitions History Current Landscape Social Bookmarking II How it relates to journalism Pros and Cons
  • 34. Louise Thomas Research Assistant to Prof. Jane Singer – JP Chair in Digital Journalism School of Journalism, Media & Communication University of Central Lancashire Blog: JP Digital Digest Email: [email_address] [email_address] Twitter: LouiseT Slideshare: LouiseT Room 263 Greenbank Building UCLAN Preston PR1 2HE 01772 894512
  • 35. University of Central Lancashire