2. Lorde has a very
unconventional website
Has a mysterious/creepy
element to it
Image of her on stage,
ghost-like posture and
clothing
Image is blurry
Red lighting
Has 7 links
Twitter, Instagram, Facebook, YouTube, Tour, Sign Up, Store
Very simplistic, image
with sharp boarders on
black background
4 of the main links are
social media accounts
Top links are at the
bottom of the page
You cannot scroll
anywhere
No Logo or artist
branding
3. • Simplistic once again
• First branding (with
her name/logo in the
top left of the screen
• Black background,
deliberately enigmatic
• She isn't selling any
merchandise, only different
forms of her book and her book
• This website links
to her mysterious life outside of
the industry
• Steering away from the
limelight
4. No tour dates, plain black background with white contrast
