4. • Performers
(singers,
dancers, theater
actors and
actresses, etc.)
• Makes output to
express the
beauty of art
itself
• makers of
craft
• makes output
with his/her
hands
(weavers,
dyers, potters,
carpemters,
etc.)
• Creative
• Artistic
• makes
output of
experience
and
imagination
7. What is the production process?
• A production process is a method of using
economic input or resources, like labor,
capital equipment, or land, to provide goods
and services to consumers.
8. Is a non-automated process that’s usually used
on products that need personal care and
attention to deliver a quality product to the
consumer.
9. 1. Pre-Production
• The artist always begins with an idea that he wants to express or communicate
with his audience.
• In this stage artists and artisans explore exposure, research, and trying other
approaches to gather ideas and inspiration before making an actual artwork.
2. Production
• Gathering and sourcing the materials that are needed for the creation of the
artwork.
• Process of creating the artwork.
3. Post-Production
• This is where decisions are drawn as to how an artwork will be circulated, not only
in the art industry but in public view.
10. • It is a process that takes the original message and
conveys it in another language, making sure that the
text in the target language keeps the original style,
vocal tone, intent, and emotional salience.
• Transcreation is particularly useful for use in
marketing since it allows brands to engage with
customers in their native language and to protect the
purpose of the marketing message.
11. • Translation is different for every target audience
depending on their language, culture, traditions, and
beliefs.
• It must be creative so that the target audience may
understand the message in their context.
12. Music to Text
• Music as a language on its own, refers to text discourse and the context used in
music is also to be translated.
Text to Dance
• The relationship between dance and literature is mediated by theater plays,
interpretative dances, ballet, dances that tell a story, etc.
• Translation through dance creates communication for those practicing, author,
and watching dance.
Dance to Visual
• In the early times, dance to visual transcreation came from religious texts and
their beliefs. Such as Paintings, Sculptures, and figurines.
• The interrelation of dance and visual arts has the same goal of recreating
movements, poses, gestures, and measurements.
14. Medium - refers to the materials which
are used by artists
Technique - is how well an artist knows
what he wants and uses the medium to
achieve it.
15. "Medium and Technique Approach in Visual Arts"
Visual Arts are those that can be seen and
observed, and occupy space which includes the
two-dimensional arts like painting, drawing, and
printmaking, and the three-dimensional arts like
sculpture, architecture, and interior design.
16. Two-dimensional Arts
• Painting - is a practice of applying paint or other media
to a surface usually with a brush.
Painting Mediums and Techniques .
Encaustic .
Fresco . Tempera . Watercolor . Gouache ( pronounce
gwaash) . Acrylic . Oil
Oil painting Techniques: Glazes . Grisaille . Alla Prima .
Impasto . Chiaroscuro . Blending
17. Oil painting
example: Starry
Night by Vincent
van Gogh
Used Oil painting
technique:
Impasto - laying
on paint or
pigment thickly
to stand out.
18. • Drawing - is the most simplest and most efficient way
to communicate visual ideas. It's traditional role is to
make sketches for larger compositions to be manifested
as paintings, sculptures, or even architecture. Drawing
has two medias; Dry and Wet media.
Dry media:
Charcoal, Graphite,
Metal point, Chalk,
Crayons, Pastels
Wet media:
. Pen inking
. Brush inking
20. • Printmaking - an artistic process based on
the principles of transferring images from a
matrix onto another surface, most often paper
or fabric.
•Printmaking Mediums and Techniques:
Monotype, Intaglio, Screen printing,
Lithography
22. Three-dimensional Arts
•Sculpture - an artistic form in which hard or
plastic materials are worked into three-
dimensional art objects.
•Sculpture methods
Modeling, Carving, Casting, Assembling,
24. • Architecture - the art and science of designing
and constructing buildings and structures.
• Interior Design - a selection of space and
furnishings to transform an empty shell into a
livable area.
30. While the Order of National Artists (ONA) is the highest
state honor given to Philippine practitioners of the
classical western arts, Gamaba is conferred on
practitioners of traditional arts who mostly come from
the indigenous cultural communities. The National
Living Treasures Award, alternatively known as the
Gawad sa Manlilikha ng Bayan (GAMABA; lit. 'Award
for the Creators of the Country'), is conferred to a person
or group of artists recognized by the Government of the
Philippines for their contributions to the country's
intangible cultural heritage.
31. Difference between a National Artist and a National Living
Treasure: “A National Artist does not represent a community. He
only represents himself or herself.” “An awardee or a nominee (of
the GAMABA) represents an entire community.” -A simple contrast
between the two would be that the National Artist Award is given to
masters of the fine arts and the like, while the GAMABA
is given to the artists of indigenous and ethnic art.
Fernando Amorsolo (1972) This man is the country’s first-ever
National Artist. He is known for infusing lighting techniques into
his works, making most of his designs bright and sunny.