1. Voice of Manufacturers and DOTs:
Innovation Challenges and
Opportunities for Bridge
Preservation
Dave Juntunen,
MI DOT
Lorella Angelini,
Angelini Consulting Services

2. FOCUS ON MANUFACTURERS
Team:
Ed Welch, TSP2
Lorella Angelini, Angelini Consulting Services
Anwar Ahmad, FHWA
Dennis Tang, TSP2
Maureen Hammer, VDOT
Michael Brown, VDOT

3. 01/21/14 3
• Main Objective:
– To understand challenges faced by product Manufacturers in
developing and launching new, innovative products for bridge
preservation
• Secondary Objectives:
– To get quantitative and qualitative information about new products
that were released to the market in the last 5 years
– To understand what assisted product Manufacturers in developing and
launching innovative products
– To know about path chosen by product Manufacturers in order to
release products to the market
– To evaluate knowledge of available innovation resources
01/21/14 Angelini Consulting Services & TSP2 3
Survey Objectives

4. Participants
BASF Construction Systems
CentriPipe - AP/M
CeraTech
ChemMasters
Cortec Corporation
CTS Cement Manufacturing
D.S. Brown Company
E-Bond Epoxies
Evonik
Fyfe Company
Kaufman Products
Kwik Bond Polymers
Liquid Concrete
Phoscrete Corporation
RJ Watson
RPM - Alteco Polymers
Sika
Simpson Strong-tie
Termarust Technologies
Transpo Industries
Unitex - Dayton Superior
Vector Corrosion Technologies
Wasser Corporation
Watson Bowman Acme
Willamette Valley Company

5. Participant Information
60%
20%
20%
Marketing & Sales Manager
CEO & President & VP
Technical Specialist & Manager
Identify your position within
the company
0.0%
10.0%
20.0%
30.0%
40.0% 33%
19%
17%
13%
7% 7%
2% 2%
Identify your company specialization
Most technologies entail bridge deck protection (70%). These are concrete repair (21% estimate
for deck overlay), deck overlay (19%), crack sealing (17%), and expansion joints (13%)

6. 01/21/14 6
96%
4%
In the last 5 years, have you
launched a new product for
bridge preservation?
New Product: Yes
New Product: No
22%
74%
4%
If you launched new products in
the last 5 years, can you quantify
the number of products?
Just 1 New Product
From 2 to 5 New Products
More than 5 New Products
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More than two products were launched by 78% (74 + 4) of Manufacturers in the last 5 years
Number of New Products

7. 01/21/14 7
0.0
5.0
10.0
15.0
15
10
7
5
3
2 2
7
5
7
8
9
7
4
Number of New
Products
Average Level of
Satisfaction (1 to
10)
01/21/14 Angelini Consulting Services & TSP2 7
Deck overlay shows the highest number of new products (15)
Concrete repair has one of the lowest levels of satisfaction (5). This is a mature technology
Coatings and joints have the highest levels of satisfaction (9, 8) but also a limited number of new products
If you launched one new, innovative products in the past 5 years, provide a qualitative
evaluation of the company’s level of satisfaction with the product launch
Level of Satisfaction

8. Challenges: Development Process
0%
10%
20%
30%
29%
23% 21%
11%
9%
4% 4%
What challenges did you face in the product development process?
Fragmentation of the market due to inconsistency of specifications between the States (blue bars, 33%) is the
major challenge encountered by Manufacturers in new product development

9. New Product Release
12%
68%
16%
4%
From 1 to 5 States
From 6 to 15 States
From 15 to 30 States
From 30 to 40 States
More than 40 States: 0
States that were targeted during
first 5 years of product introduction
52%
28%
12%
8%
2 years
1 year
6 months
Other: Unable to quantify
Time elapsed between R&D
development and product deployment
to customers

10. 01/21/14 1001/21/14 Angelini Consulting Services & TSP2 10
Reason for Limited Release
0%
5%
10%
15%
20%
25%
No QPL
category in
some States
Differences
between
States
Agencies do
not want to
try new
technologies
Complexity
of multiple
approval
process
High cost for
different
approval
processes
Regional
focus of the
company
Company
focuses on
selected
customers
22%
19%
18%
13%
10% 9% 9%
If you targeted less than 15 States, what was the reason for
releasing product(s) in a limited number of States?
Complexity of the approval process linked to QPL and inconsistency of requirements between
Agencies (g.bars = 64%) are the major causes for product release in a limited number of States

11. Challenges: Product Relaese
0%
5%
10%
15%
20%
25%
23%
16%
14% 13%
8% 8% 8% 7%
3%
What specific challenges did you face in the product release?
QPL complexity (red bars, 37%) as well as some caution taken by the Agencies (blue bars, 44%)
are seen as major impediments for the release of new products into the market

12. 01/21/14 12
0%
5%
10%
15%
20%
25%
30%
30%
19%
13%
11% 11%
8%
4%
2% 2%
0%
What did ease the path to deployingthe new product on the market?
01/21/14 12Angelini Consulting Services & TSP2
Relationship with Agencies (30%) is a major factor in the product release process.
The ability of getting easy access to testing also rates high (y. bars, 32%)
Easier Path to Market: Up to Now

13. 01/21/14 13
0%
10%
20%
30% 24%
16%
13% 13% 12%
10%
7%
5%
What could have eased the path to deployingthe new product on
the market?
01/21/14 Angelini Consulting Services & TSP2 13
Manufacturers require to streamline the product approval process (b. bars, 37%) and to facilitate
field and Lab tests (g. bars, 36%)
Easier Path to Market: Future

14. Considerations
Positive Points
• Number of Products
– 2 to 5 products launched in the past 5
years by most Manufactures
• Established Relationships
– On going dialogue between
Manufacturers and DOTs
• TSP2
– Key role as a facilitator of industry
relationships
• Level of Satisfaction
– High for new technologies, lower for
lengthy presence in the industry
Issues
• Complexity
– Each DOT has its own procedure
for product approval
• Limited Expectations
– Most Manufacturers target one-
third or less of US States
• Limited Investments
– More than 40% of products put
on the market in very short time
• Knowledge of Available Resources
– Limited: NTPEP and TSP2 only

15. Recommendations
• Raise Expectations
– Raise expectations of Manufacturers that develop and launch new, innovative
products for bridge preservation
• Take Action
– Streamline process
• Geographical areas for common/similar specifications
• Simplify new product process approval between States
• Standardize testing procedures
– Foster Communication between industry and DOTs:
Build on TSP2 success in networking and communication
Establish list of key contacts within Agencies
Establish industry relationship office within each DOT
Make Manufacturers aware of resources available for the industry