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Incredible India

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This presentation mainly discusses the Incredible India Campaign from 2002 to 2009. Furthermore, it gives background information about the Bindi

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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Incredible India

  1. 1. India is … Red dots • Bovine blood • Dirt • Jewel • Who? Women, men, priests, monks and saints
  2. 2. Red dots WOMEN • Marital status - Good fortune - Uphold the sanctity of marriage •Fashion statement •Stand out
  3. 3. Red dots MEN = “Mark of good luck” • After some rituals • Religious ceremonies • During festivals
  4. 4. Red dots PRIESTS, MONKS AND SAINTS • Center of spiritual energy/Guru’s seat • Pay respect to their Guru • Activate the Chakra • Overcome inner ego
  5. 5. India is … Spirituality SPIRITUALITY •One’s self + the spirit •More private and personal AND RELIGION •(public) rituals •Organised  Part of everyday life
  6. 6. Spirituality SADHUS Practitioners of yoga Any case All material Sexual attachments  Focus on spiritual practice  Live in caves/forests/temples  Widely respected
  7. 7. Why This Incredible Campaign?
  8. 8. Objectives • Integrated marketing • Promote India as a tourist destination • Global campaign
  9. 9. Target Audience • The alternate independent  Offering Unique experience • Upmarket tourists  Investments in Indian tourism • Rich and famous  Mass market tourists
  10. 10. Budget
  11. 11. Tactic Print Social media Television
  12. 12. Incredible 2002-2003 • V Sunil • Ministry of Tourism • Identity India • Why i became !
  13. 13. • Spiritual tourism • Premium tourist destination • Sophisticated traveller Incredible 2003 - 2004
  14. 14. Incredible 2006 - 2007
  15. 15. Incredible 2006 - 2007 GERMANY • ITB
  16. 16. • India Now • July – september 2007 • Events • Underground stations Incredible London
  17. 17. • 2007 • International film festival Incredible Cannes
  18. 18. • 2007 • Incredible India @60 • Independance • 41 events Incredible New york
  19. 19. Incredible 2007-2008
  20. 20. Incredible 2007-2008
  21. 21. Incredible 2008-2009
  22. 22. Incredible 2009
  23. 23. Incredible 2009
  24. 24. Benefits • 1st year: Tourist traffic + 16% • 2nd year: Tourist traffic + 28% • N°1 ranking in the Travel + Leisure readers survey  India established as a high-end tourist destination
  25. 25. Benefits Fastest-growing market in terms of international tourist spending •International tourists spent 25% more money •India earned half of what China did
  26. 26. Difficulties (SWOT) STRENGTHS •Cultural and historical heritage •Powerful visual impact •Popularity WEAKNESSES •Could not appeal to the average tourist •Uni-dimensional •Did not cover all the aspects
  27. 27. Difficulties (SWOT) OPPORTUNITIES •A lot of potential to attract tourists •Wider campaign can be planned THREATS •If the campaign fails to innovate it will lose its appeal •Competition from neighbouring countries
  28. 28. Awards PROMOTIONAL FILM: Global platforms (Oscars, Grammy’s, BAFTA awards) •World Travel Award 2009 •Grand Prix Award CIFFT 2009 •PATA awards (several times) •Other International awards
  29. 29. Thank you for your attention

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