1. Mixing the simplicity of Lisa
Shepherd's work with a twist of
something new, the Bonomini Artistic
Team planned a perfect shoot.
1

2. Fashion
*F*
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''1. r I
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Hair: Bonomini Adistic Team
Photography: Davrd Gotdman
Make-up: Jrrliette Salmon
Styling: Borrominr Afl;slic Team

3. i
i
Team effort
After six months of planning,
even an eleventh-hour change of
plan didn't throw the Bonomini
Artistic Team off course
How often do you produce
collections?
We usually try and do at least one
collection a year, but obviously we are
always up for opportunities that mean
we can do rnore!
When did you start planning this
collection?
We started six months before the shoot
date. Doing your own shoot is such a big
commitment, so we have found it crucial
to stad the planning as early as possible.
What inspired the collection?
We love the simplicity of Lisa Shepherd's
work and wanted to create a collection
that echoed this feeling but with a
Bonomini twist.
Who worked on the shoot?
Egidia Bonomini, Sam Bell and
Amy Gregory make up the Bonomini
Artistic Team.
Where did you hold the casting?
Clynol's London Academy.
How did you make your selection?
While casting we held in our minds what
feeilng and what looks we wanted to
achieve. So for every rnodel we were
constantly asking ourselves if they would
work for the feel of the shoot. As with
everything, it's always subject to change
and when one of the models pulled out
the day before we had to adapt our work
for the new model. lt just shows how
important it is to be as flexible as possible:
there are some things you can't control,
but you can't let it throw you off course.
Where did the shoot take place?
The studio we used was Pro Vision
Photographic, 64-66 Redchurch Street,
London E27DP.
. tt:
ls it expensive to shoot a collection?
Extremelyl Professional models and'
photographers cost a lot of mogQy'but,
as with so many things in life, you get
what you pay for.
What advice wa@rou give to salons
that are cornidwing their first shoot?
Plannipgffii@y"Create mood boards to
heh ydu plan the looks; they'll also be
3i:]$Eq[i4bte in briefing the whole team, and
grve photographers, stylists and make-up
arlists a much better idea of what you
are trying to create. When doing your
own shoot remember to visualise the
end result and stay focused at all trmes,
no matter what challenges arise.
l^: