3. Fr$co van gOGh
SHORT BIO
Fr$co Van gOGh (b. July 5th, 1995) is a lyricist, rapper and hip hop entrepreneur hailing from
Brooklyn, NY. Fr$co possesses a rare capacity for cunning lyrics and compelling beats that
reach beyond his 19 years, fusing smoothly delivered raw lyrics evocative of Erykah Badu,
Kendrick Lamar and J. Cole with a dynamic Southern bounce. No stranger to wordplay, double
entendres and punchlines, Fr$co’s sharp approach hooks his audience while embracing a
sophisticated bevy of musical styles. Fr$co will be dropping his freshman mixtape, “The
RecOGnition,” an honest compilation of emotions and experiences on January 30th, 2015.!
!
!
LONG BIO
Fr$co Van gOGh (b. André July 5th, 1995) is a lyricist, rapper and hip hop entrepreneur hailing
from Brooklyn, NY. Born and raised in NYC, this Queens native grew up with the sounds of hip
hop, strongly influenced by the promotion of positivity and equality found in Kendrick Lamar
and J. Cole’s impressive lines, and the smooth, soothing and soulful music of Erykah Badu.!
!
Fr$co possesses a rare capacity for cunning lyrics and compelling beats that reach beyond his
19 years. Raw lyrics stem from Fr$co’s upbringing, battling racial tension and bullying in a
predominantly Caucasian neighborhood, and being raised with four siblings by a single mother
who struggled to provide the basics. Both the challenges of his youth and the encouragement
of his mother focused his attention in school (he was reading and writing on a high school level
by 5th grade) and instilled morals of hard work, creativity and dedication, pushing Fr$co to use
his voice with authority. Inspired from a short stint living in Atlanta, Fr$co picked up on a
Southern “bounce” that fused dynamically with his visionary grasp of language to create the
unique style that defines his songs. No stranger to wordplay, double entendres and punchlines,
his sharp approach hooks the audience while embracing a sophisticated bevy of musical
styles. Fr$co will be dropping his freshman mixtape, “The RecOGnition,” an honest compilation
of emotions and experiences on January 30th, 2015.!
!
The spirit of brotherhood drives Fr$co’s work. His collaboration with friend Latif Seesit, owner
and brainchild of the clothing brand WisdomATL, paved the way for a larger movement: The
Hidden Tribe. The Hidden Tribe promotes wisdom– having Knowledge Beyond Genius, Being
Aware & Conscious of Oneself, Knowing your True Potential.!
!
!
PROJECT: Bio for website and press releases"
CLIENT: Fresco van Gogh (aka Fr$co van gOGh)"
MY ROLE: Provide a bio for emerging rap artist that
details the style and lineage of his music. Versions of
short, medium and long length were created for use on
websites, SoundCloud and press kits."
4. Mike Aidala
!
MEDIUM BIO
Mike Aidala is a pioneer of personalized movement training in New York City. Mike’s signature MAST
Method offers an individualized approach that promotes confidence and focus during physical training
that employ a range of modalities.!
!
From collegiate football to Olympic weightlifting, competitive stand-up paddleboarding and partner
acrobatics, Mike has spent his life seeking a state of mental and physical awareness through
movement. Mike knows it’s not about the handstands or flips, but finding inner knowledge that allows
deeper, more positive connections within all aspects of our lives. !
!
LONG BIO
Mike Aidala is a pioneer of personalized movement training in New York City. Mike developed his
signature method MAST to offer an individualized model for physical training. The challenging, goal-
oriented workouts of MAST employ various modalities to help clients discover how to move their bodies
in intelligent ways that build stability, flexibility, confidence and strength. The approach combines an
emphasis on mental focus with physical training that can include bodyweight workouts, Olympic lifting,
free weights, kettlebells, suspension systems, yoga, martial arts, gymnastics, dance and partner
acrobatics.!
!
What we learn on the mat or in the gym has a direct correlation to not only the physical, but also the
mental, occupational, environmental, spiritual and emotional aspects of our lives. From collegiate
football to Olympic weightlifting, competitive stand-up paddleboarding and partner acrobatics, Mike
has spent his life seeking a state of mental and physical awareness through movement. Connected to
the flow of an experience, Mike recognized the way heightened responsiveness creates a more vibrant
state of emotional aliveness and magnifies what we can achieve. !
!
Mike knows a maximum level of exertion can go hand in hand with both resilience and playfulness and
he stays patient as he motivates clients to work hard. He coaches them through new techniques and
positions that emphasize form, inner-knowledge and the power of positive thinking. Skilled at assisting
his clients who are recovering from injuries and removing the roadblocks that hold them back, Mike’s
clients go home feeling strong, elastic, controlled and more capable than ever. Strength, balance and
his unique training method have garnered Mike many followers online. His dedicated clients know it’s
not about the handstands or flips. Through confidence and awareness, we can improve not only our
athleticism but also unlock lasting changes in wellbeing. Finding a deeper connection to oneself allows
a deeper connection to our experiences and to others.!
!
When he’s not sharing MAST with clients and his team of talented trainers, Mike finds endless
inspiration for staying fit and feeling great, adapting his sense of play to any environment. As a New
Yorker, he can find flow within his city surroundings, much as he does when catching waves, camping
on the beach, riding the slopes, diving, spearfishing, climbing a mountain or jumping off a cliff upstate. !
!
Mike studied Kinesiology and Fitness Development at SUNY Cortland, where he played football and
earned All-Academic, All-Conference honors. Mike is a NFPT Certified Personal Trainer, CHEK Holistic
Lifestyle Coach, and Sports Performance Coach who has worked alongside the New York Jets’ coaches
and trained Division 1, NFL, MLB and NBA players at EXOS (formerly the Athletes’ Performance) in Los
Angeles. He also devoted a year to travelling the world, spending time in Costa Rica, Peru, Germany
and Austria as he deepened his quest to find out what makes people happier and healthier. Today,
Mike uses his sessions and reach to share that addictive feeling that only comes from living life to the
fullest.!
!
PROJECT: Bio "
CLIENT: Mike Aidala"
MY ROLE: Provide bio for fitness coach
preparing to launch his own brand, MAST
(Mike Aidala Strength Training) Method."
SHORT BIO
Mike Aidala is a pioneer of personalized movement training in NYC. His signature
MAST Method promotes confidence and mental focus during individualized
physical training. Mike shares a process to unlock inner knowledge that allows
deeper, more positive connections within all aspects of our lives. !
!
!
5. Dr. Madan Bali
LONG BIO!
Dr. Madan Bali (Complementary Medicine) is a Vedanta scholar and yoga teacher who
has worked with countless individuals to change and improve their quality of life. His
therapeutic approach centers around the idea that yoga can serve as a
complementary healthcare prescription for physical, emotional, social and spiritual
wellbeing.!
!
Born in Northern India, Dr. Bali developed his interest in a spiritual path at an early age.
He immigrated to Canada in 1969 when he founded Yoga Bliss, based in Montréal,
Canada. His signature brand of yoga, the Dr. Bali Method, is not about learning perfect
poses or becoming a lean, mean yoga machine. It’s about shifting from doing to being.!
!
Dr. Bali has been said to be the real-life personification of Yoda, the interstellar Jedi
Grand Master from Star Wars. It is not only the infinite wisdom of this 91 year-old that
touches his students, but his uncanny ability to put them immediately at ease. Some of
his students are suffering from cancer and other serious medical conditions and have
turned to yoga to realign their lives—sometimes as a matter of survival. Dr. Bali’s
patience, careful listening and calming presence soothes the anguish that stands in the
way of inner-peace during times of illness.!
!
His teachings focus on the important relationship between stress and health.
Combining the yogic philosophy of Patanjali’s Sutras with Darwinian theories, Dr. Bali
emphasizes the body’s intelligence and innate potential for healing with mathematical
precision. He demonstrates how ancient wisdom and the power of intention can be
used to find health solutions in our modern lives. Asana, pranayama, bandhas, kriyas
and the metaphysical are all incorporated into The Dr. Bali Method. This holistic
approach to yoga integrates the physiological, the psychological and the philosophical
for optimal physical, emotional and spiritual wellness.!
!
Whether he is coaching the Montréal Canadiens’ hockey team to Stanley Cup victory or
providing specialized classes for breast cancer survivors, all who come into contact
with Dr. Bali benefit. Dr. Bali’s undiminished vitality and spirit continue to empower
people as he teaches classes and workshops, makes public appearances, offers
teacher training and personal therapeutic sessions, stress management and his
signature 5-month Happiness Program. He is also spearheading efforts behind
Montréal’s Wellness Centre & Outreach Project, whose mission of altruistic care will
bring yoga to underserved populations. Working with hospitals, clinics, senior and
community centers, schools and shelters, the program will assist people with limited
income and chronic health conditions including Alzheimer’s, anxiety, cancer, cardiac
illness, chronic pain, depression and PTSD.!
!
!
!
!
PROJECT: Bio for media and live teaching pitches"
CLIENT: Madan Bali"
MY ROLE: Dr. Bali is a 91 year old yoga teacher whose work has garnered
international attention; goal of this rewrite was to open the somewhat
esoteric Dr. Bali up to a more mainstream audience.!
SHORT BIO
Dr. Madan Bali is a Vedanta scholar and yoga teacher who has worked with countless
individuals to change and improve their quality of life. His therapeutic approach centers around
the idea that yoga can serve as a complementary healthcare prescription for physical,
emotional, social and spiritual wellbeing.!
!
Born in Northern India, Dr. Bali developed his interest in a spiritual path at an early age. He
immigrated to Canada in 1969 when he founded Yoga Bliss, based in Montréal. His signature
brand, “The Dr. Bali Method,” focuses on the fundamental relationship between stress and
health. Combining the yogic philosophy from Patanjali’s Sutras with Darwinian theories, Dr. Bali
emphasizes the body’s intelligence and its potential for healing. Through ancient wisdom and
the power of intention, we can uncover health solutions for the ailments of our modern lives. All
who come into contact with Dr. Bali benefit, as he empowers people in his classes, workshops
and trainings.!
!
6. Patrick Beach
SHORT BIO
Patrick Beach teaches vigorous and fluid vinyasa yoga that builds strength, creates flexibility
and inspires play. Patrick’s teaching goes beyond intelligent alignment; moving any willing
student to an introspective, holistic experience that opens the chakras and cultivates
awareness.!
!
Patrick travels the world leading workshops, retreats and training modules. His media
presence has allowed him to share yoga on a global scale, through his followers
on Instagram, Facebook and YouTube, his engaging work with CodyApp and his features in
Cosmopolitan UK, People Magazine, Yoga Digest, Draze, Mantra, and Origin Magazine. !
!
!
LONG BIO
International yoga teacher Patrick Beach leads vigorous and fluid vinyasa that builds
strength, creates flexibility and inspires play. His calm and caring approach makes yoga
relatable for all levels—informed by so much more than intelligent alignment; his classes will
move any willing student beyond pose aesthetics to an introspective, holistic experience that
opens the chakras and cultivates awareness.!
!
Explore how the poses influence your body and mind. Observe your thought patterns.
Discover mindfulness through postures, movements and inversions. Become more present
and examine how your efforts guide your path. Use the practice to study yourself.!
!
Patrick travels the world leading yoga workshops, retreats and training modules and has
taught over 7,000 students in the last two years. His media presence has allowed him to
share yoga on a global scale, through his followers on Instagram, Facebook and YouTube,
his engaging work with CodyApp and his features in Yoga Journal and Origin Magazine.
Patrick is also the creator of men’s yogawear line Wear PB, bringing higher performing,
stylish and comfortable athletic products to the market for men. When he’s not teaching,
Patrick loves to read comics, check out the live indie music scene and explore the world with
his partner Carling Harps.!
!
!
!
!
PROJECT: Bio rewrite"
CLIENT: Patrick Beach"
MY ROLE: Rework outdated bio for international touring yoga teacher. !
7. Sophie Gray
!
!
1ST PERSON BIO
Hi! I’m Sophie Gray, more commonly known as Way of Gray. I'm a Registered Holistic Nutritionist, a certified
personal trainer, and according to my friends, a health nut weirdo! I first started my Instagram page to share
my journey and passion with others. To my surprise, people actually cared, and now I’m here! I’m not going
to tell you to “live this way” or “buy this product that will make you a cooler version of yourself.” I believe
you’re pretty cool just the way you are. We are all on this journey together and I want us to change the world
by becoming the best versions of ourselves!!
!
!
3RD PERSON SHORT BIO
Sophie Gray is a Registered Holistic Nutritionist, a certified personal trainer and the spirited entrepreneur
behind the wildly successful Way of Gray. She released her first ebook at age 19, quit her day job and never
looked back. Sophie’s mission is to throw out the confusion the fitness and food industries have created.
Advocating a diet of whole foods and maintainable regimens of yoga and High Intensity Interval Training
(HIIT), Way of Gray’s affordable and simple exercise and nutrition programs are for real people to use in
their everyday lives. Gray has devoted her life to motivating thousands to live a healthy and most importantly,
happy life.!
!
!
3RD PERSON LONG BIO
Sophie Gray is a Registered Holistic Nutritionist, a certified personal trainer and the spirited entrepreneur
behind the wildly successful Way of Gray. She released her first ebook at age 19, quit her day job and never
looked back. Sophie has devoted her life to inspiring thousands to live a healthy and most importantly,
happy life.!
!
The daughter of Scottish emigrants, Sophie was raised in Edmonton, Alberta. Food was always an important
part of her family life, but the journey to clean eating and healthy living took time. Sophie’s relationship with
food took a turn when she began a career as a teen model. Obsessed with workouts and measurements,
even the pleasure of eating vanished as Sophie undertook a highly restrictive diet. It didn’t work, and it didn’t
make her happy. Luckily, a personal trainer planted the seeds that showed her another way, and ultimately
led her to share her way of healthy living with thousands. Sophie shifted away from modeling at the end of
high school when she gave up an international contract; choosing instead to stay home and study nutrition
at the Canadian School of Natural Nutrition. Gray also received her certification as a personal trainer through
CanfitPro.!
!
Gray champions a naturopath approach. She’s seen people struggle, and seen people who are looking for
health and happiness failed by western medicine. The fitness and food industries have brought
bewilderment to the masses. Sophie’s mission is to throw out the confusion. To show everyone how simple a
healthy lifestyle can be. Advocating a diet of whole foods and maintainable regimens of yoga and High
Intensity Interval Training (HIIT), Way of Gray’s affordable exercise and nutrition programs are for real people
to use in their everyday lives.!
!
No longer counting 60-calorie pudding cups, Gray continues to share her story and motivate others to get
healthy and love themselves.!
!
PROJECT: Bio "
CLIENT: Sophie Gray"
MY ROLE: Comprehensive bio rewrite for online nutrition
and fitness celebrity Sophie Gray.!
!
!
8. Jai Sugrim
SHORT BIO
Jai Sugrim is today’s man for yoga. Having lived in the fast lane, he reformed from a raver-playboy lifestyle and
worked hard to make authentic shifts in his life. Over the years Jai has become dedicated to seeking a healthier,
happier and more enlightened life, and developed into a mature teacher who remains relatable to our modern lives.!
!
Jai knows: the yoga works. Fueled by devotion, he believes the teachings of yoga can facilitate incredible personal
and social change. Jai is bringing content to the world in areas of the practice (asana), men’s health, peak
performance, self-development, meditation, spirituality, mindfulness, nutrition and lifestyle.!
!
LONG BIO
Jai Sugrim is today’s man for yoga. Having lived in the fast lane, he reformed from a raver-playboy lifestyle and
worked hard to make authentic shifts in his life. Jai is now dedicated to seeking a healthier and more enlightened
life, sharing knowledge from a place of understanding. Jai’s wealth of experiences has shaped him to be a mature
teacher who remains relatable to our modern lives.!
!
The sudden, tragic loss of a beloved brother put Jai on his search for healing during his late 20s. Attempts to
escape the harshness of reality always missed the point. A spiritual awakening and dedicated yoga practice
gradually revealed the power of surrender and humility. Jai’s path altered; he experienced internal and external
transformation that continued as he studied Jivamukti yoga directly at the feet of master Sharon Gannon. Over the
years, Jai has discovered his playboy past pales in comparison to the deep satisfaction of being directly connected
to the truth. !
!
Jai’s understanding of wellness and the body dates back before his life as a yoga teacher to his prolific career as
an athletic trainer and massage therapist. He worked with the New York Yankees during the 2000 and 2001
seasons, when the team defeated the Mets to earn a World Series Championship Ring. In the physical practice of
yoga, Jai knows that a little krama (the actual linking of the poses) goes a long way. Powerful sequencing of
movement couples with philosophical teachings from the ancient texts of yoga as Jai encourages students to follow
their instincts; the experience is theirs. Whether working with serious athletes, youth, or people who suffer chronic
or serious illnesses, Jai recommends yoga for its therapeutic and mental benefits.!
!
Jai knows: the yoga works. Yoga is a shock absorber for tough times, and the incremental growth and piece of
mind it provides is priceless. Fueled by devotion, Jai believes the teachings of yoga can facilitate incredible
personal and social change. He is bringing content to the world in areas of the practice (asana), men’s health, peak
performance, self-development, meditation, spirituality, mindfulness, nutrition and lifestyle. With the Sonima
Foundation, Jai has partnered with public schools to bring health and wellness to kids across the country. He
currently teaches yoga and mindfulness to students in Harlem’s Frederick Douglas Academy High School. Jai also
shares his messages of wellbeing on his TV show, Yoga Sutra Now, in group classes, retreats, corporate programs
and one-on-one holistic coaching. He has been featured in several national publications including The New York
Times and has appeared on The Today Show."
"
Jai left the fast lane to live a more grounded life, but he never misses an opportunity to embrace adventure.
Teaching internationally has allowed Jai to share his yoga with different cultures and indulge his love of travel. He
has ridden his motorcycle through the mountain passes of the Andes and the Himalayas, and recently rode 7,000
kilometers in India, crossing 12 states. !
!
!
!
PROJECT: Bio"
CLIENT: Jai Sugrim"
MY ROLE: Rewrite/refresh bio for yoga
teacher Jai Sugrim.!
!
10. Soja
!
DESCRIPTION OF TEACHING METHODS
Mindful fitness at Soja focuses on three overlapping disciplines. While each method offers
significant benefits on its own, we encourage a comprehensive and cooperative approach to
unlock your maximum potential, achieve your goals and experience your natural power. !
!
Functional Fitness!
We combine the best practices from martial arts, dance, gymnastics, kettlebells, body
weight exercises and other movement modalities to create results-oriented workouts that
offer challenge and variety. These empowering and energetic workouts develop
cardiovascular health and strong muscles. Restore your body’s basic functions, engage
your anatomy and physiology, and learn to move in intelligent, natural ways during any
strength-building exercise.!
!
Flexibility Training!
Soja’s flexibility training program draws from the postures and flow found in contemporary
yoga styles and offers many of the same physical and mental benefits. Explore mindful
transitions to find grace and fluidity in movement, stretch to increase range and ease of
motion in muscles and joints, improve balance and stability through grounding exercises,
and use conscious breathing to access deeper levels of awareness and relaxation.!
!
Martial Arts!
Our noncompetitive approach distinguishes Soja from your typical MMA gym. Coordinated
movements from kung fu, tai chi, silat, jujitsu, submission wrestling, kickboxing, escrima, and
systema explore traditional techniques and self-defense as you learn solo forms and play-
based partner exercises. Emphasis is on heightening control and body awareness and
practitioners of all ages, genders and experience levels will find encouragement and
challenge as they work toward their goals!
!
Taken in concert, these three disciplines will empower you with better coordination,
heightened awareness, a stronger, more limber body and a calm mind. This kind of whole-
body fitness will improve your performance across all your training and throughout your daily
life.!
!
Soja’s classes are about so much more than getting fit. Our classes are an opportunity for
you to establish community and a sustainable, more fulfilling relationship with where you live
—your body.!
!
PROJECT: Branding"
CLIENT: Soja Mind/Body"
MY ROLE: Analyze marketing of fitness brands with successful client loyalty
(like SoulCycle, Corepower Yoga and UFC Gyms) to identify formula for
rebranding Oakland-based fitness studio while reflecting the unique values
of the studio’s community."
TAGLINE
Find Your Power!
!
MISSION/PHILOSOPHY
Your Natural Power!
Power is not simply about being strong. Soja is a place for cultivating your natural power—
power that comes from gaining understanding, awareness and acceptance of your body. We
teach healthy, refined movement through holistic martial arts, yoga and other modalities. Learn
new skills, sweat, play and uncover the power of your true nature.!
!
Reach Your Goals!
Improve core strength. Find resilience. Move with grace. Whatever your goals, our teachers
know progress takes time and will offer safe instruction, encouragement and inspiration along
the way. Soja offers over 30 classes every week to facilitate the creative exploration that will
allow you to become your best self alongside friendly, like-minded souls. We build minds,
bodies and spirits for adults of all ages, teens and kids 3+.!
!
Be Stronger Together!
We honor the individual and believe we are stronger together. Classes are grounded in “soja”—
literally “respect for oneself and for others.” All are welcome regardless of skill, experience or
ability. People who train here feel better physically and mentally—from a child learning to
control his temper, a teenage girl developing confidence, a man in his 30s surpassing his
fitness goal, to a woman in her 50s enhancing her capacity to thrive in middle age. !
!
11. MAST Method
!
MISSION/PHILOSOPHY MINI VERSION
Establish an enhanced relationship with your
own body using MAST Method. Move in
intelligent ways that build strength and efficient,
effective body control. Neutralize fear and
achieve more by operating with heightened
responsiveness and greater confidence. MAST
amplifies your experience of all things in life—
not just when working out.!
!
!
MISSION/PHILOSOPHY SHORT VERSION
MAST Method is for anyone who is tired of
regular fitness classes and weight training.
Establish an enhanced, more familiar
relationship with your own body. Using a range
of modalities, MAST creates personalized tools
to build stability, flexibility and strength for
efficient, effective body control. Learn to pay
attention as you move. Operating with
heightened responsiveness, you can neutralize
fear and achieve more. The focus and
confidence that can help you balance on one
foot, hold yourself upside down, run longer,
jump higher or lift more can also revolutionize
your experiences at work, in the bedroom and
on the slopes. !
!
!
HOW DOES MAST WORK?
After evaluation for movement efficiency and
muscular imbalances, MAST starts with a
stabilization phase that builds coordination and
core muscle and addresses healthy joint
movements. Highly individualized strength
training follows that includes but is not limited to
bodyweight workouts, Olympic lifting, free
weights, kettlebells, suspension systems, yoga,
martial arts, gymnastics, dance and partner
acrobatics. When it may affect goal realization,
aspects of sleep cycles, meditation,
visualization exercises and nutrition are also
explored. MAST coaches are versed in a wide
array of disciplines, allowing them to adapt their
approach to each client. !
!
!
PROJECT: Mission Statement "
CLIENT: Mike Aidala"
MY ROLE: Craft mission statement for new
fitness method brand, Mike Aidala Strength
Training Method: MAST, for use on website
and social media."
"
!
MISSION/PHILOSOPHY LONG VERSION
Mike Aidala’s Strength Training, MAST Method, is about amplifying how you interact with life. It’s training that transforms your body,
your mind and opens you up to an elevated level of consciousness.!
!
MAST is for anyone who is tired of regular fitness classes and weight training. It’s about establishing an enhanced, more familiar
relationship with your own body through a range of modalities. Whether using a mat, gym equipment, or simply the space around you,
you can create personalized tools for efficient and effective body control. MAST is an educational experience in discovering what your
body can do, and learning how to move it in intelligent ways that build stability, flexibility and strength. !
!
Do more than optimize your body. MAST isn’t just physical; it’s mental. When only your body shows up to a workout, your experience
is limited, spinning endlessly in place on that proverbial hamster wheel. When you invest your whole self, the most meaningful results
aren’t six-pack abs, thigh gaps or sculpted calves. The real growth occurs when we train ourselves to get into “the flow”—a state of
aliveness that offers complete connection with the present moment.!
!
MAST asks you to pay attention as you move. Operating with heightened responsiveness, you can neutralize fear and find yourself
able to do things you didn’t think possible. In “the flow,” you can learn to balance on one foot, hold yourself upside down, run longer,
jump higher or lift more. That same improved focus can revolutionize not only your body, but also your experiences at work, in the
bedroom and on the slopes.!
!
Recognize that you are the captain of your own ship and you’ll be able to better direct and enjoy your life. Boost your confidence, bust
through your fears and take control of your own health and happiness!!
!
12. Nanga Yoga
What is Nanga Yoga?
Nanga literally means “naked.” Nanga is here to support your yoga, so you can practice with the confidence you need to simply be you.!
We started out wanting to fix a problem—no more slipping on your mat or fixing your towel—and created mats and towels with keen design and durable, high-quality materials. They are
simple enough to enhance your practice without losing sight of the reasons you fell in love with yoga. Stop slipping and adjusting your yoga gear and start enjoying a pure connection with
the flow, and the present moment.!
!
Made Pure!
Reliable and uncomplicated, products like our SnapMat enhance your practice, preserving the purity of your experience while cutting down on distractions. !
!
Made Simple!
Simplicity reigns supreme. Nanga Yoga is committed to making durable yoga gear of the highest quality you’ll find anywhere.!
!
Made with Purpose!
Yoga is for everyone. Nanga’s yoga accessories are made for real people—all shapes, sizes and ages, with real world bodies, strengths, and experiences.!
Just like our products, our business model is designed with purpose. We source local manufacturing whenever possible, and donate 5% of profits to charitable community outreach
organizations. Learn more about how Nanga Yoga gives back below. !
!
Made to Last!
We value sustainability and are dedicated to creating products worth investing in. Nanga Yoga is proud to offer yoga mats and accessories that are made for the long haul, not the landfill.
Our mats should last you a lifetime.!
!
PROJECT: Brand Storytelling"
CLIENT: Nanga yoga"
MY ROLE: Review company story, mission
and core values, rewriting and reformatting
brand's story and founder bios for website."
13. !
Giving Back
Nanga Yoga is more than great yoga gear. We believe in conducting compassionate business.!
We source local raw materials and labor whenever possible.!
Our assembly tooling and parts are manufactured in Fort Worth, TX.!
We donate 5% of profits to charitable community outreach organizations.!
!
Some incredible programs we are supporting:
Wounded Warrior Project!
A Florida-based non-profit based that offers nationwide aid to honor and empower wounded service members.!
Vipassana!
An independent global organization that offers non-religious meditation courses and information at zero cost and recognizes all people can benefit from meditation. !
!
How can YOU get involved?
Anyone can be a part of Nanga Yoga’s greater mission to help others.!
Every purchase makes a difference (we donate 5% of all profits to our 501(c)(3) partners). !
Every shared Facebook message, Instagram post or honest product review helps spread the mission that powers the gear you love.!
Want to partner with us? Send your thoughts and ideas to nanga@nangayoga.com. We still read each and every email.!
!
14. Then & Now
The first batch of SnapMats was made in our co-founder’s house! Living space was transformed into workshop and warehouse until the kinks were worked out. A
machine shop that specializes in the making of airplane parts was called in to custom manufacture the tools needed to attach our snaps. Different versions were
tried, scrapped and refined until the durable, high quality SnapMat we sell today came to be. At our core, we are here to share yoga by making innovative products
that enhance the practice. The SnapMat was only the beginning.!
!
Where are we headed?
Nanga creates tools for your yoga practice that are at once useful, individualized and lovely. Our designs started simple. We’re adding on now, partnering with local
artists whose unique designs will beautify the things we make for you. As we grow, we pledge to make every detail a conscious decision. We are committed to
maintaining high quality and performance as we engage with local manufacturing, warehousing and fulfillment and community outreach programs.!
!
The Creators of Nanga Yoga
!
Benton “I love helping people see the connections between their health and overall quality of life.”"
Tenacious, business-minded and spiritual, Benton Peret is an explorer at heart. Benton’s love for innovation distinguished his career as a marketing consultant,
working inside some of the world’s largest tech, financial and retail companies. And it has been his lifelong exposure to yoga and meditation that grounded and
enhanced his life along the way.!
Benton co-founded Nanga to make products he would want to use. Harnessing his spirit of discovery, creative business expertise, and excitement for design and
technological advances, he created a company on a mission. Nanga exists to help people—through both its products and business practices.!
!
Mark “My personal mission is to serve others. I want people to achieve their health and wellness goals, and have fun while doing it.”!
Devoted cyclist and sales expert Mark Taylor found yoga over ten years ago. Ultra-endurance events have long defined Mark’s love of hitting the road with two
wheels, and he was in need of a method for cross training to balance the impact of intense road and mountain biking. Mark tried yoga and quickly realized a regular
practice was essential to keep his body feeling good and avoiding injury. Away from the saddle and the mat, Mark’s entrepreneurial ambitions had planted a seed:
he was drawn to build a company that treats everyone along the chain of creation and distribution—customers, suppliers, employees and contractors—as important
stakeholders. Ever the problem-solver, Mark was confounded by the yoga towel that refused to stay put in practice. Knowing there had to be a better way, he
partnered with Benton to figure out what it was. The result was the SnapMat.!
!
!
15. Yoga Is My Gym
PROJECT: Website copy including mission
statement, tagline and “about us” section
for fitness apparel company"
CLIENT: Yoga Is My Gym!
MY ROLE: Created copy for website."
Mission/Tagline
YIMG is a yoga movement for real people with real results.!
!
About Yoga Is My Gym
Yoga Is My Gym is a one-stop shop for authentic & athletic adults who value their health, a great workout, mental & physical flexibility, and most importantly, who keep it
real. Our customers proudly wear YIMG’s bright, funky, high-quality yoga apparel and innovative accessories because they walk the talk. More than a catchphrase or a
logo, Yoga Is My Gym is a way of life.!
!
19. Aspirational Yoga
PROJECT: Video on Demand"
CLIENT: Susan Douglass"
MY ROLE: Set Susan up for VOD sales through"
Vimeo Pro's On Demand platform and retool sales
copy from DVDs for digital product."
"
23. Buti Yoga"
PROJECT: New York City Event Announcement!
CLIENT: Buti Yoga!
MY ROLE: Craft email newsletter campaign to
build excitement and audience for event at a
partner studio in NYC.!
!
!
25. Lifestyle Evolution
PROJECT: Lifestyle Evolution Package"
CLIENT: Way of Gray (Sophie Gray)"
MY ROLE: Ghostwriting of ebooks. Includes Clean
Eating Fundamentals, 12 Week HIIT and Yoga Takeover,
Journal, 7 Day Meal Plan, and recipe books for
breakfast, lunch, dinner, snacks and desserts."
The original version of this series sold over 70,000
copies in 18 months. The revised Lifestyle Evolution
Package launched August 10th, 2015; sales numbers
data still in collection. "
Excerpts follow."
!
!
31. Moore College
PROJECT: Residence Life and Housing Brochure"
CLIENT: Moore College of Art & Design"
MY ROLE: Contributed copy, editing, layout and
design for 3 page brochure to showcase
dormitory options at Moore College of Art &
Design in 2011.!
!
!
!
![Lisa Rigby, Copywriter
[1] Bios!
!
[2] Branding!
!
[3] Emails!
!
[4] Ebooks + More!](https://image.slidesharecdn.com/4731fa39-9cce-443d-bc04-d5c70beb9a97-160912192641/85/lisarigbyportfolio2016compressed-1-320.jpg)
![[1]
Bios](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)