Media executive Lisa Ellis graduated from Harvard Business School with an MBA. Currently, she is managing partner at Provenance Media + Films, a multimedia and entertainment company that highlights music-based storytelling, and narratives centered on women and people of color. Executives like Lisa Ellis are frontline observers of the shift from traditional media providers to more customer-driven ones, due to the rapid changes in technology. While radio, cable and satellite television networks are still mainstream media providers, entertainment consumption has seen drastic changes in the platforms being used in the last couple of decades alone. According to a 2019 survey of digital media trends by professional services giant Deloitte, almost 50 percent of customers augment their media consumption with web-based subscription providers like Netflix, Hulu, and Amazon Video. This gives the viewer a far more active role in selecting and curating the kind of entertainment they want, than is the case with traditional television. As consumers exercise greater agency in choosing their media preferences, satellite dish or cable providers face the growing challenge of staying relevant to their customer base. Until recently, one of the few restrictions on streaming services were the data usage limits placed by internet providers. Even this limit is becoming obsolete since the advent of 5G internet. A possible way for television providers to compete in this changing market is to incorporate these technological advances themselves. One example is using machine learning to recognize customer patterns, and to provide viewer packages that are more personalized.

1. Lisa Ellis

2. Media executive Lisa Ellis graduated from Harvard Business School
with an MBA. Currently, she is managing partner at Provenance
Media + Films, a multimedia and entertainment company that
highlights music-based storytelling, and narratives centered on
women and people of color. Executives like Lisa Ellis are frontline
observers of the shift from traditional media providers to more
customer-driven ones, due to the rapid changes in technology.

3. While radio, cable and satellite television networks are still
mainstream media providers, entertainment consumption has
seen drastic changes in the platforms being used in the last
couple of decades alone. According to a 2019 survey of digital
media trends by professional services giant Deloitte, almost 50
percent of customers augment their media consumption with
web-based subscription providers like Netflix, Hulu, and Amazon
Video. This gives the viewer a far more active role in selecting and
curating the kind of entertainment they want, than is the case with
traditional television.

4. As consumers exercise greater agency in choosing their media
preferences, satellite dish or cable providers face the growing
challenge of staying relevant to their customer base. Until
recently, one of the few restrictions on streaming services were
the data usage limits placed by internet providers. Even this limit
is becoming obsolete since the advent of 5G internet. A possible
way for television providers to compete in this changing market is
to incorporate these technological advances themselves. One
example is using machine learning to recognize customer
patterns, and to provide viewer packages that are more
personalized.