Stand Up Pouches: What Are The Benefits For Packagers?

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Stand up pouches are among the fastest growing trends in packaging, seeing significant growth over the last five years in a number of markets around the world, use for a range of different beverage types.

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STAND UP POUCHES:WHAT
ARE THE BENEFITS FOR
PACKAGERS?

ONE OF THE FASTEST GROWING TRENDS IN
PACKAGING IS THE STAND-UP POUCH,WHICH
HAS SEEN SIGNIFICANT GROWTH OVER THE
LAST FIVE YEARS IN A NUMBER OF KEY
MARKETS AROUND THE WORLD.
FIND OUT MORE: www.linx.co.uk/beverage

Drinks manufacturers and packagers
around the world are increasingly
using stand-up pouches in their
packaging for:
Mineral water
Non-carbonated soft drinks
Milk
AROUND
THE WORLD
FIND OUT MORE: www.linx.co.uk/beverage

New uses are being found all the time, for example, cocktail mixes.
From 0-300 million units in
the last 4 years
FIND OUT MORE: www.linx.co.uk/beverage

WORLDWIDE DEMAND
Worldwide demand for
pouches is expected
to rise 6.2% per year,
reaching $37.3 billion in
2018.
The largest growth is
expected in China and
developing nations
by 2018
6.2%
$37.3bn
demand rise per year
FIND OUT MORE: www.linx.co.uk/beverage

WHY ARE STAND-UP
POUCHES POPULAR?
BETTER AESTHETICS
UNIQUE FEATURES
SPOUTS AND HANDLES
ENVIRONMENTAL
BENEFITS
FIND OUT MORE: www.linx.co.uk/beverage

WHAT ARE THE BENEFITS
FOR PACKAGERS AND DRINKS
BRANDS?
FIND OUT MORE: www.linx.co.uk/beverage

Pouch packaging weighs
a great deal less than
rigid packaging types,
such as cans or bottles,
using less material to
hold equivalent volumes
of liquid. The primary
benefit of this is lower
shipping cost, thanks to
reduced weight per unit
and the ability to fit more
units in the same space.
LOWER SHIPPING COSTS
FIND OUT MORE: www.linx.co.uk/beverage

Greater opportunity to differentiate brands,
as stand-up pouches can be tailored to
unique sizes, styles and designs
FIND OUT MORE: www.linx.co.uk/beverage

Pouches support very vivid colour
printing to ensure products stand
out on store shelves
FIND OUT MORE: www.linx.co.uk/beverage

WILL YOUR CODING SOLUTION
WORK WITH POUCHES?
FIND OUT MORE: www.linx.co.uk/beverage

Currently, stand-up pouches may be made
from flexible PVdC (polyvinylidene chloride)
coated films, or EVOH (Ethylene vinyl
alcohol), which is a cheaper solution.
PVDC: POLYVINYLLIDENE CHLORIDE EVOH: ETHYLENE VINYL ALCOHOL
FIND OUT MORE: www.linx.co.uk/beverage

As the market for pouches grow, ongoing improvements are expected to be made on the barrier
film substrates. For example, at present carbonated beverages cannot be stored in pouches due
to escaping gasses. Similarly, pouches cannot be used for certain products that are hot-filled,
but with improvements in heat tolerance, this will no longer be a limitation.
FIND OUT MORE: www.linx.co.uk/beverage

A non-contact printer such as a Continuous Ink Jet (CIJ) coder is
the best solution for pouches, as it copes best with varying pack
shapes and sizes whilst keeping up with your line speed.
FIND OUT MORE: www.linx.co.uk/beverage

If your company packages a wide range of products, you’d benefit from a coding
solution that can code onto several different packaging materials without rubbing off
during production or end use.
FIND OUT MORE: www.linx.co.uk/beverage

Using the correct ink also
plays an important part
here in ensuring coding
does not rub off. Linx Black
PE Ink 1130 for Linx CIJ
printers is recommended
in this instance as an all-
round plastic adherent ink,
meeting Swiss Ordinance
817.023.21 which also
makes it suitable for food
packaging applications.
CORRECT
INKS
FIND OUT MORE: www.linx.co.uk/beverage

An alternative non-contact coding solution is laser technology
which is able to code onto most plastics. In applications where
running costs are particularly important, lasers can reduce these
costs substantially as they use no consumables.
FIND OUT MORE: www.linx.co.uk/beverage

FIND OUT MORE: http://www.linxglobal.com/
Reduced set up time can also help reduce downtime, particularly for users
who need to switch between product runs at multiple times per day.
FIND OUT MORE:
http://www.linx.co.uk/beverage

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The 15 Minute Breakdown: 2024 Beauty Marketing Study

Stand Up Pouches: What Are The Benefits For Packagers?

1. STAND UP POUCHES:WHAT ARE THE BENEFITS FOR PACKAGERS?

2. ONE OF THE FASTEST GROWING TRENDS IN PACKAGING IS THE STAND-UP POUCH,WHICH HAS SEEN SIGNIFICANT GROWTH OVER THE LAST FIVE YEARS IN A NUMBER OF KEY MARKETS AROUND THE WORLD. FIND OUT MORE: www.linx.co.uk/beverage

3. Drinks manufacturers and packagers around the world are increasingly using stand-up pouches in their packaging for: Mineral water Non-carbonated soft drinks Milk AROUND THE WORLD FIND OUT MORE: www.linx.co.uk/beverage

4. New uses are being found all the time, for example, cocktail mixes. From 0-300 million units in the last 4 years FIND OUT MORE: www.linx.co.uk/beverage

5. WORLDWIDE DEMAND Worldwide demand for pouches is expected to rise 6.2% per year, reaching $37.3 billion in 2018. The largest growth is expected in China and developing nations by 2018 6.2% $37.3bn demand rise per year FIND OUT MORE: www.linx.co.uk/beverage

6. WHY ARE STAND-UP POUCHES POPULAR? BETTER AESTHETICS UNIQUE FEATURES SPOUTS AND HANDLES ENVIRONMENTAL BENEFITS FIND OUT MORE: www.linx.co.uk/beverage

7. WHAT ARE THE BENEFITS FOR PACKAGERS AND DRINKS BRANDS? FIND OUT MORE: www.linx.co.uk/beverage

8. Pouch packaging weighs a great deal less than rigid packaging types, such as cans or bottles, using less material to hold equivalent volumes of liquid. The primary benefit of this is lower shipping cost, thanks to reduced weight per unit and the ability to fit more units in the same space. LOWER SHIPPING COSTS FIND OUT MORE: www.linx.co.uk/beverage

9. Pouches offer the ability to present the brand as environmentally responsible thanks to the reduced shipping weight. ENVIRONMENTALLY RESPONSIBLE FIND OUT MORE: www.linx.co.uk/beverage

10. Greater opportunity to differentiate brands, as stand-up pouches can be tailored to unique sizes, styles and designs FIND OUT MORE: www.linx.co.uk/beverage

11. Pouches support very vivid colour printing to ensure products stand out on store shelves FIND OUT MORE: www.linx.co.uk/beverage

12. WILL YOUR CODING SOLUTION WORK WITH POUCHES? FIND OUT MORE: www.linx.co.uk/beverage

13. Currently, stand-up pouches may be made from flexible PVdC (polyvinylidene chloride) coated films, or EVOH (Ethylene vinyl alcohol), which is a cheaper solution. PVDC: POLYVINYLLIDENE CHLORIDE EVOH: ETHYLENE VINYL ALCOHOL FIND OUT MORE: www.linx.co.uk/beverage

14. As the market for pouches grow, ongoing improvements are expected to be made on the barrier film substrates. For example, at present carbonated beverages cannot be stored in pouches due to escaping gasses. Similarly, pouches cannot be used for certain products that are hot-filled, but with improvements in heat tolerance, this will no longer be a limitation. FIND OUT MORE: www.linx.co.uk/beverage

15. A non-contact printer such as a Continuous Ink Jet (CIJ) coder is the best solution for pouches, as it copes best with varying pack shapes and sizes whilst keeping up with your line speed. FIND OUT MORE: www.linx.co.uk/beverage

16. If your company packages a wide range of products, you’d benefit from a coding solution that can code onto several different packaging materials without rubbing off during production or end use. FIND OUT MORE: www.linx.co.uk/beverage

17. Using the correct ink also plays an important part here in ensuring coding does not rub off. Linx Black PE Ink 1130 for Linx CIJ printers is recommended in this instance as an all- round plastic adherent ink, meeting Swiss Ordinance 817.023.21 which also makes it suitable for food packaging applications. CORRECT INKS FIND OUT MORE: www.linx.co.uk/beverage

18. An alternative non-contact coding solution is laser technology which is able to code onto most plastics. In applications where running costs are particularly important, lasers can reduce these costs substantially as they use no consumables. FIND OUT MORE: www.linx.co.uk/beverage

19. FIND OUT MORE: http://www.linxglobal.com/ Reduced set up time can also help reduce downtime, particularly for users who need to switch between product runs at multiple times per day. FIND OUT MORE: http://www.linx.co.uk/beverage

Stand Up Pouches: What Are The Benefits For Packagers?

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Stand Up Pouches: What Are The Benefits For Packagers?