An Introduction to Recruiter Lite

2. 1. Difference between LinkedIn.com and Recruiter Lite 2. Daily Recruiter Lite workflow 3. Recruiter Lite features 4. Demonstration 5. Questions Agenda ©2014 LinkedIn Corporation. All Rights Reserved.

3. LinkedIn.com and LinkedIn Recruiter ©2014 LinkedIn Corporation. All Rights Reserved.  Build your brand  Say connected  Endorse people  Get news  Make connections  Conduct research  Join groups  Source candidates  Post jobs  Send InMail  Organize profiles  Manage candidate profiles

5.  Search across your LinkedIn network  AND, OR, NOT, “”, ()  90-day search history  10 search alerts  Premium search filters ©2014 LinkedIn Corporation. All Rights Reserved. Daily Recruiter Workflow NurtureFind OrganizeContact

6.  90-day rollover  InMail re-credited to your account if you receive ANY response in 90 days  Attachments  Templates Daily Recruiter Workflow ©2014 LinkedIn Corporation. All Rights Reserved. NurtureFind OrganizeContact

8.  Set smart to-dos to follow up with prospects  Capture details from your conversation on the prospect’s profile with notes Daily Recruiter Workflow ©2014 LinkedIn Corporation. All Rights Reserved. NurtureFind OrganizeContact

10. Recruiter Lite is a separate account from your personal LinkedIn account. Access it from the link in the top right- corner of your homepage. After conducting a search on LinkedIn.com, you can transfer into Recruiter Lite from your search results page. You can also jump into in Recruiter when viewing a profile Or, go to linkedin.com/cap Access your account ©2014 LinkedIn Corporation. All Rights Reserved.

12. Find candidates Starting the search for you next hire is easy ©2014 LinkedIn Corporation. All Rights Reserved. Begin your search by typing the job title or relevant keywords into the search field. For this example, imagine a healthcare company in Chicago is searching for anew Director of Social Media Marketing. Ideally, they’d like someone experienced with the relevant platforms and tools to optimize their effort in generating more sales leads. Marketing Manager

13. The initial search results in over 4 million people. From this initial list, hone in on your ideal candidate using the filters on the left. For our search, let’s zero in on LinkedIn members who live in the Chicago area with experience in healthcare. Find candidates Refine your search targeting to hone in on the right candidate ©2014 LinkedIn Corporation. All Rights Reserved. Did you know… Recruiter Lite gives you 10x the amount of profile results per search as compared to a free account?

14. Since we are looking for a Director-level hire, we’re going to hone in on professionals at Director, VP, and CXO level. Find candidates Refine your search targeting with Premium Talent Filters ©2014 LinkedIn Corporation. All Rights Reserved. Did you know… Recruiter Lite gives you access to all of these Premium talent filters, such as job function, years of experience, seniority level, and more.

15. You can conduct Boolean searches with Recruiter Lite. Use quotes to search for specific phrases, and use words such as AND, OR, and NOT to further refine the talent pool. Here, we have specified “social media” in addition to “marketing manager”. Our results have been narrowed down to around 700 highly qualified candidates from our initial list of over 4 million. Find candidates Use Boolean Search ©2014 LinkedIn Corporation. All Rights Reserved.

16. Now that you have the perfect search created, don’t forget to save it. When you save a search, you’ll automatically get an email alert from LinkedIn when a new candidate appears who meets your search criteria. ©2014 LinkedIn Corporation. All Rights Reserved. Find candidates Save your search Did you know… Your Recruiter Lite account enables you to create up to 10 saved searches at a time.

17. Find candidates Access your saved searches and search history ©2014 LinkedIn Corporation. All Rights Reserved. Need to access those saved searches again? Just click on the icon to the right of the search bar to open up your search history. Then, jump to results from past searches you saved.

18. ©2014 LinkedIn Corporation. All Rights Reserved. Now, click on a profile to learn more about people who meet your search criteria, so you can decide which ones you should contact. Words relevant to your search are highlighted in their profile. Find candidates View expanded profiles Did you know… Your Recruiter Lite account enables you to see full names and profiles for everyone in your third degree network? On average, this is equivalent to 35x more profiles than you can see with a free account.

20. ©2014 LinkedIn Corporation. All Rights Reserved. Once you’ve found a candidate that you want to reach out to, you can send them an InMail directly. Did you know… Your Recruiter Lite account comes with 25 InMail messages per month, which you can use to contact anyone on LinkedIn. Plus, if you don’t get a response within 7 days, we’ll credit that InMail back to your account. Contact candidates How to send an InMail

21. Contact candidates How to write a great message What makes a good InMail message? Personalization, personalization, personalization. Tell them what it was about their LinkedIn profile that jumped out at you. Be brief, and share why this opportunity will be good for their career. ©2014 LinkedIn Corporation. All Rights Reserved.

22. Contact candidates Use InMail templates to save time ©2014 LinkedIn Corporation. All Rights Reserved. Did you know… Recruiter Lite lets you save your message as a template, so you can leverage it and contact more candidates, more efficiently.

24. ©2014 LinkedIn Corporation. All Rights Reserved. Your clipboard keeps you from losing track of candidates. Think of it as a place to store candidate profiles that interest you. Use it when you’re not planning to contact them immediately or if you want to find their profile later on, more easily. Save their profile, either to a project or to your clipboard. Did you know… Recruiter Lite allows you to manage your workflow around specific projects or open job requisitions? Organize your search Create a project

25. Organize your search Use your clipboard ©2014 LinkedIn Corporation. All Rights Reserved. You can save a single profile, or a whole page of search results to your clipboard, or a project from the search results list.

26. Organize your search Create a project ©2014 LinkedIn Corporation. All Rights Reserved. You can save a single profile, or a whole page of search results to your clipboard, or a project from the search results list.

27. Organize your search Create a project ©2014 LinkedIn Corporation. All Rights Reserved. When you dive into a project, you can get a summary of who you’ve messaged, saved searches and profiles, and other activity. Director: Social Media Marketing

29. Nurture Candidates Use profile notes ©2014 LinkedIn Corporation. All Rights Reserved. Take notes on member profiles, to capture details from conversations you’ve had or other information you want to remember down the line.

32. Post a Job Put LinkedIn to work attracting candidates to your open position ©2014 LinkedIn Corporation. All Rights Reserved. You can also post jobs within Recruiter Lite, so all of your candidates go in one place. We help you optimize your post as you create it. LinkedIn job posts uniquely reach passive candidates, resulting in more qualified candidates for you.

33. 1. Find candidates 2. Contact candidates 3. Organize your search 4. Nurture candidates 5. Post a job Start by identifying criteria for the ideal candidate for the role then, use Recruiter Lite to: ©2014 LinkedIn Corporation. All Rights Reserved. Recap

An Introduction to Recruiter Lite

LinkedIn for Small Business

An Introduction to Recruiter Lite