SEO Basics Part 3: Landing Page & Content Optimization What is a landing page and how do you create stunning webpages that attracts lots of visitors and drive conversions? Find answers to these and many other questions in SEO Basics Part 3! The third part of the presentation guide talks about: - How to distribute your keywords among your landing pages; - How to determine the number of times a keyword should be repeated on your page; - What is keyword density? - How to estimate ideal keyword density for your page; - What makes search engine-friendly titles and descriptions? - What are rich snippets and how they help your site perform better in search; - Why you should use bold, italics and H1 or H2 tags on a landing page; - What are image alt texts for? - Internal linking and anchor texts on a landing page; - And, what SEO software you can use for effortless landing page and content optimization!

1. SEO Basics Part 3: Landing Page &
Content Optimization
Distilled tips from
“SEO in Practice”,
a practical guide to SEO
Read complete SEO Guide at SEOinPractice.Com

2. Part 3: Landing Page & Content Optimization
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What’s a landing page?
In SEO terms, it’s
a page on your
site, on which
visitors “land”
after they find it
in search
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3. Part 3: Landing Page & Content Optimization
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How do you create landing pages that simply
blow your visitors’ minds and make them stay?
Oh, wait… but your page should
appeal to search engines, too!
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4. Part 3: Landing Page & Content Optimization
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Hence, before you do anything, you need to pick the keywords
people actually search for to use on your landing pages!
Out of the 100 niche keywords we picked in
SEO Basics Part 1, use your 5 major key terms
(green) each for a separate page, and allocate
30 alternative keywords (yellow) and 65
additional ones (red) to respective pages.
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5. Part 3: Landing Page & Content Optimization
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Now, how many times should you repeat your main keyword
on a page?
Unless you want
to sound like Terminator,
use as many keywords as
would be natural.
?
OK, but will Google consider
my page relevant for those
keywords then?
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6. Part 3: Landing Page & Content Optimization
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To answer this question, use the tactic that’s been around since
the earliest days of SEO – competition research!
See what webpages are the
top 10 search results for
your target keyword(s) –
and estimate the average
keyword-to-text ratio on
those pages
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7. Part 3: Landing Page & Content Optimization
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Take the following 4 steps:
1. Copy page text into an MS Word doc
2. Get the total word count
3. Get the total keyword count
4. Calculate keyword/text ratio
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8. Part 3: Landing Page & Content Optimization
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No time for calculations? Grab WebSite Auditor SEO software!
Just let WebSite Auditor know your
keyword, and it’ll tell you the average number
of times it’s used in the competitors’:
 Webpage body text
 Webpage titles
 Meta descriptions
 Headings
 Anchor texts, etc.
Free trial is available at www.link-assistant.com/website-auditor

9. Part 3: Landing Page & Content Optimization
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Moreover, WebSite Auditor lets you research as many as 30 competitors at
once, and even pick the pages you want to include in your analysis!
Hurray! Now you know how to pick keywords for your landing pages and to
determine keyword density!

10. Part 3: Landing Page & Content Optimization
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What’s next?
1) Pick a name for your page that makes it stand out!
Your page’s titles and meta descriptions
will appear in the search results:
Hence, make them catchy, unique, and
remember to include your keywords!
Preferred length: titles - under 65 characters; descriptions - under 155 characters
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11. Part 3: Landing Page & Content Optimization
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2) Use rich snippets, whenever possible
Recipes:
Music:
What are rich snippets?
Rich snippets appear if you implement
special markup, which signals search
engines that a certain page is about a
particular item (i.e.
person, place, product, video, recipe, etc.)
Search results that have rich snippets look
nicer in search, and thus normally get
more clicks!
For standard structured markup templates, visit schema.org
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12. Part 3: Landing Page & Content Optimization
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3) Create outstanding content!
To grab and hold
visitors’
attention, it’s not
enough for your
content to be
great,
it has to be
outstanding!
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13. Part 3: Landing Page & Content Optimization
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However, its style, tone, and the use of keywords
shouldn’t go over the board at the same time:
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14. Part 3: Landing Page & Content Optimization
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4) Utilize bold text, italics and headings (H1 and H2 tags)
on your page
If you make your
keywords bold, italic or
include them in
Headings – this gives
them extra weight in the
eyes of search engines!
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15. Part 3: Landing Page & Content Optimization
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5) If there are images on your landing page, create image
alt texts for them
Search engines can’t read
information off images.
Hence, image alt (alternative)
texts are required to:
3. Let readers still
understand your
image, even when their
browser does not display
it
1. Let search engines
know what your image is
about (so that they can
see the keywords in it)
2. Let visually impaired
people who use audio
devices to read to
understand your images
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16. Part 3: Landing Page & Content Optimization
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6) Beef up your landing page with internal links and
keyword-rich anchor texts
When search engines see other
pages of your site pointing to
your landing page (with
respective anchor texts), they
consider the page:
(A) Useful
(B) Relevant for those keywords
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17. Part 3: Landing Page & Content Optimization
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7) Final touch – analyze the good-to-go landing page with
WebSite Auditor!
Just before you upload your page to the Web, check if you got
all the above-mentioned steps right – with WebSite Auditor!

18. Part 3: Landing Page & Content Optimization
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Click “Webpage Report” and get all the data at your
fingertips IMMEDIATELY!
Free trial is available at www.link-assistant.com/website-auditor

19. What’s next?
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Read complete SEO Guide
at SEOinPractice.Com
*Grab the best SEO tools and more guides at
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