1.
SEO Basics Part 3: Landing Page &
Content Optimization
Distilled tips from
“SEO in Practice”,
a practical guide to SEO
Read complete SEO Guide at SEOinPractice.Com

2.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
What’s a landing page?
In SEO terms, it’s
a page on your
site, on which
visitors “land”
after they find it
in search
SEOinPractice.Com

3.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
How do you create landing pages that simply
blow your visitors’ minds and make them stay?
Oh, wait… but your page should
appeal to search engines, too!
SEOinPractice.Com

4.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
Hence, before you do anything, you need to pick the keywords
people actually search for to use on your landing pages!
Out of the 100 niche keywords we picked in
SEO Basics Part 1, use your 5 major key terms
(green) each for a separate page, and allocate
30 alternative keywords (yellow) and 65
additional ones (red) to respective pages.
SEOinPractice.Com

5.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
Now, how many times should you repeat your main keyword
on a page?
Unless you want
to sound like Terminator,
use as many keywords as
would be natural.
?
OK, but will Google consider
my page relevant for those
keywords then?
SEOinPractice.Com

6.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
To answer this question, use the tactic that’s been around since
the earliest days of SEO – competition research!
See what webpages are the
top 10 search results for
your target keyword(s) –
and estimate the average
keyword-to-text ratio on
those pages
SEOinPractice.Com

7.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
Take the following 4 steps:
1. Copy page text into an MS Word doc
2. Get the total word count
3. Get the total keyword count
4. Calculate keyword/text ratio
SEOinPractice.Com

8.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
No time for calculations? Grab WebSite Auditor SEO software!
Just let WebSite Auditor know your
keyword, and it’ll tell you the average number
of times it’s used in the competitors’:
 Webpage body text
 Webpage titles
 Meta descriptions
 Headings
 Anchor texts, etc.
Free trial is available at www.link-assistant.com/website-auditor

9.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
Moreover, WebSite Auditor lets you research as many as 30 competitors at
once, and even pick the pages you want to include in your analysis!
Hurray! Now you know how to pick keywords for your landing pages and to
determine keyword density!

10.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
What’s next?
1) Pick a name for your page that makes it stand out!
Your page’s titles and meta descriptions
will appear in the search results:
Hence, make them catchy, unique, and
remember to include your keywords!
Preferred length: titles - under 65 characters; descriptions - under 155 characters
SEOinPractice.Com

11.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
2) Use rich snippets, whenever possible
Recipes:
Music:
What are rich snippets?
Rich snippets appear if you implement
special markup, which signals search
engines that a certain page is about a
particular item (i.e.
person, place, product, video, recipe, etc.)
Search results that have rich snippets look
nicer in search, and thus normally get
more clicks!
For standard structured markup templates, visit schema.org
SEOinPractice.Com

12.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
3) Create outstanding content!
To grab and hold
visitors’
attention, it’s not
enough for your
content to be
great,
it has to be
outstanding!
SEOinPractice.Com

13.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
However, its style, tone, and the use of keywords
shouldn’t go over the board at the same time:
SEOinPractice.Com

14.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
4) Utilize bold text, italics and headings (H1 and H2 tags)
on your page
If you make your
keywords bold, italic or
include them in
Headings – this gives
them extra weight in the
eyes of search engines!
SEOinPractice.Com

15.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
5) If there are images on your landing page, create image
alt texts for them
Search engines can’t read
information off images.
Hence, image alt (alternative)
texts are required to:
3. Let readers still
understand your
image, even when their
browser does not display
it
1. Let search engines
know what your image is
about (so that they can
see the keywords in it)
2. Let visually impaired
people who use audio
devices to read to
understand your images
SEOinPractice.Com

16.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
6) Beef up your landing page with internal links and
keyword-rich anchor texts
When search engines see other
pages of your site pointing to
your landing page (with
respective anchor texts), they
consider the page:
(A) Useful
(B) Relevant for those keywords
SEOinPractice.Com

17.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
7) Final touch – analyze the good-to-go landing page with
WebSite Auditor!
Just before you upload your page to the Web, check if you got
all the above-mentioned steps right – with WebSite Auditor!

18.
Part 3: Landing Page & Content Optimization
SEOinPractice.com
Click “Webpage Report” and get all the data at your
fingertips IMMEDIATELY!
Free trial is available at www.link-assistant.com/website-auditor

19.
What’s next?
SEOinPractice.com
Read complete SEO Guide
at SEOinPractice.Com
*Grab the best SEO tools and more guides at
Link-Assistant.Com