2. 2
Key Areas of Focus
Branding PR
Thought
Leadership
Support
Social
Mission
Strategic
Support for
Office of CIO
3. 3
Design, Develop and Continuously
Enhance/Promote the ITS Brand
What?
How?
Promote the new ITS
Create opportunities for positive customer
connections and interactions
Define ITS “business” identity
Elevate “brand equity” across the organization
Promote brand through traditional and
“experiential” channels
13. 13
Develop ITS Internal and External
Public Relations
What?
How?
Collaborate with SITM to Promote ITS’ new culture and
brand value across the organization
Market ITS’ projects, events and activities
Promote technology’s role in AARP’s success externally
Obtain external awards in defined target industries;
50+ and Tech
Leverage internal and external communication
professionals and vehicles
Identify external award opportunities and submit
Leverage external activities, events
and PR for internal exposure
18. 18
Promote Thought Leadership
What?
How?
Recognition of individuals and AARP as
“influencers” in defined target industries;
50+ and Tech
Intrigue and inspire audiences internally
and externally
Increase “personal brand” values
Leverage local and target industry
conferences, events and media
19. 19
Support Social Mission
What?
How?
Provide advice and direction on program
strategy
Create experiential events aligned to
goals/objectives. Promote internally and
externally
Enhance/revitalize existing program offerings
Participate in strategy and creation of new
initiatives
Support existing initiatives and
identify new opportunities for ITS to
help fulfill the AARP Social Mission
