by Linda Martignetti

1. Crossroads Realty Team – Helping You Find Your Way Home!
Preparing for a Successful Home Sale
LindaMartignetti
SERVING SOUTHEASTFLORIDAFAMILIESSINCE2005

2. Welcome,
I realize that you have a choice when hiring an agent to help you sell your
home and truly appreciate the opportunity to present my proven approach and
the results I’ve achieved for my clients. As your agent, there are several services
you can expect me to provide,including:
• Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling you to
command a higher askingprice.
• Providing unmatched marketing including professional photography,
video, custom property websites, and staging (when desired).
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart -low lender’s
appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire me as yourRealtor, both
you - and your home - will be prepared for a successful sale.
Warm Regards,
Linda Martignetti, Broker
Crossroads Realty Team
954-464-5434
Linda

3. Linda Martignetti
Southeast Florida
Linda Martignetti has had the privilege of calling Southeast Florida her home since 2004. Born in New York, she
moved to Minnesota in 1982 with her husband and raised their 3 children. She relocated to Florida once her
grown children all found themselves planted here for various reasons. Linda is now blessed with 8 beautiful
grandchildren that keep her busy when not serving her many clients.
Initially, the challenges of trying to search for a new home while out of state, unveiled the need for dedicated
professionals to assist others trying to relocate and drew her to the real estate business. It didn’t take long for
success to follow as her passion for helping people, whether local or afar, became apparent to those needing real
estate assistance. They needed to find that “trusted advisor”. With the then upside-down market and so many
people forced into short sales to prevent foreclosure, many will tell you that her counseling has helped them see
things in perspective and calmed many a frantic and frightened seller. And most of all, she was able to negotiate a
successful short sale so they could move on and rebuild their life. Buyers, on the other hand, will tell you their
stories of how Linda stuck with them until they found their perfect home and then guided them through the
process providing valuable resources and referrals to get the job done.
Linda Martignetti has been a widely respected member of the Southeast Florida real estate industry since 2005.
After hundreds of sales, her track record remains spotless, a record she attributes to always placing her clients’
interests ahead of her own, providing attentive one-on-one service and knowing the contracts and procedures
extremely well. She believes that real estate is all about developing and building relationships with her clients, not
just buying or selling a home. Linda understands the emotions and finances involved in the purchase or sale of a
home and as a result, she dedicates her time and talents to effectively guide them through the process or realizing
their dreams.
Linda is currently broker/owner of Crossroads Realty Team. With the ever-changing real estate market, she saw the
need to put herself out there and lend that helping hand. “A Realtor has a lot more responsibility than that in any
other service industry. We are dealing with people’s lives! And with so many people losing their homes due to
circumstances thrown at them from the current economy and life, they needed to know that someone really does
care.” That desire set the goal for someday putting together her own real estate company with a group of people
that truly were “other centered”. Crossroads Realty Team is that dream. And as collective long-term residents of
the communities we serve, we’re putting our knowledge together to work for you!
Linda has earned the prestigious CRS, CFA, CSSA, SRES, PPMC, and CLHMS Realtor designations. Fewer than 5% of
ALL Realtors Nationwide have earned these designations. She is a proud Endorsed Local Provider for Dave Ramsey.
ELPs earn Dave’s recommendation through their track record of success and commitment to fantastic customer
service. She is also an affiliate of Homes for Heroes - awarding others for their service to the community. Linda is
also a proud sponsor of 4KIDS of South Florida!
Licensed Real Estate Broker –
Owner of Crossroads Realty Team
Direct: 954-464-5434
Fax: 1-888-427-6865
Email: Linda@CrossroadsRealtyTeam.com
Company Website:
www.CrossroadsRealtyTeam.com
“Helping You Find Your Way Home”
About Linda

4. The Crossroads Realty Team Process
DISCOVERY INSPECTION MARKETING
PROPOSAL
HOME
VALUATION
MARKETING
AGREEMENT
DISCOVERY – Here’s where we gather information from you– about your home, your reasons for moving,
how quickly you need to move and where to, your concerns, etc.
INSPECTION – It’s time to take a look at your home, note important features, upgrades and improvements,
evaluate items that need attention, etc.
MARKETING PROPOSAL – We will review of all the marketing, advertising and things we do to find a
buyer for your home.
HOME VALUATION – Pricing strategy and review of market activity in your immediate area.
MARKETING AGREEMENT – Review and sign the marketing agreement should we both decide we want to
work with each other.

5. Overview of the Selling Process

6. We utilize the three “P” principles to get your home sold FAST!

7. Preparing Your House To Sell
To maximize the value of your house we need to implement
the 3 “C’s of Staging:
C 1. Clean! Spotless kitchens, baths, patios, and decks.
Things you don’t routinely clean like ceiling fan
blades, baseboards, ceiling corners, and more.
C 3. Color! Neutral colors are best with color
accents. Bright and bold colors do not appeal to
the broadest base of buyers which is our target.
Preparation is key to getting
your house sold in the
shortest amount of time and
for the best price!
C 2. Clutter Free! Pack it up, throw it out, or donate it.
You’re moving so now is a perfect time to clean house
literally and get rid of things you no longer use or want.

8. Condition
PREPARINGYOUR HOME FORA SUCCESSFUL SALE
Unfortunately, you only discover potential deal-killing repairs after you are already under
contract - when the buyer hires a home inspector to scrutinize every aspect of your home.
When you list - and close - your home with me, I’ll walk through your home with you and
make suggestions on items that appear to be needing repair. Although, I am not a licensed
experienced inspector! Sometimes, a pre-listing inspection is one of your best investments
especially if the house has not been maintained as well as it could have been.
Discovering and repairing problems early in the marketing process places you in
control, eliminating the stress of making repairs on the buyer’s schedule. Having your
house in move-in condition also helps you avoid delays to closing and demonstrates to
buyers, agents and the buyer’s home inspector that your house has been very well
maintained. We want buyers to focus on how they would live in your home - not what
they would have to repair.
Additionally, your house will stand out from the competition as a better value and
command a higher price.
I will also recommend trustworthy, professional contractors to address any repairs that are
needed. The extent that these repairs are made will directly affect your listing price. You
have the ability to command a higher asking price, and substantiate it, when your home
is in top condition.
In a Maritz Research
poll, 63% of buyers
responded that they
would pay more for a
house that is move-in
ready.

9. How Homes Sell
UNDERSTANDING HOW BUYERS EVALUATE HOMES
The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers
leading to in-person showings.
Once buyers reach your front door, the job of marketing is over!
Your home must now compete with other homes in two areas; Features and Price.
If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your
home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your only option is to compete onprice.
To be effective, your home should stand out as one of the top two to three best values in your immediate marketplace.
PRICING YOUR HOME FOR A SUCCESSFUL SALE
Pricing your home accurately is the most effective way to ensure a successful sale. Allow me to repeat that - pricing your
home accurately is the most effective way to ensure a successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who quotes the highest price. Please keep in mind, the agent
doesn’t set the price, the seller doesn’t set the price - the market will set the price, or value, for yourhome.

10. Factors that Influence MarketValue
• Supply & Demand
• Economic Conditions
• Asking &Selling Prices of Competing Homes
• Your Home’s Condition
• Buyer’s Perception of Your Home
Factors with Little or No Influence on
MarketValue
• The Price the Seller Paid for theHouse
• The Seller’s Expected Net Proceeds
• The Amount Spent on Improvements
PROFESSIONAL APPRAISAL
The most effective method of pricing your home is to have a professional
appraisal. Of course, not everyone is in a position to do that and that is
why we take extraordinary care to perform and accurate and up-to date
market analysis of your property.
Benefits of having a professional appraisal:
• You receive an unbiased, third party opinion of the market valueof your
home by a trained professional.
• You are positioned to quickly recognize and respond to a market offer.
• You are positioned to effectively challenge a low lender’s appraisal of
your home, maintaining your higher contract price. A lender will consider
a well-known appraisers valuation - they will not consider an estimate
provided by a real estate agent.
• You avoid the common practice of a real estate agent “buying your
listing” by suggesting a higher price than can be achieved. Because the
agent would then be reluctant to suggest a price reduction early in the
marketing process, you lose valuable time during those critical first
several weeks on the market.
Price

11. Pricing Your Property To SELL!
We must consider:
1. Recently sold, comparable homes
2. Homes you will compete against
3. Are we in a buyer’s market or seller’s market
We are looking for that “bullseye” price which will result in:
1. Higher Offers
2. Less inconvenience for you
3. A faster Sale!
Buyers will compare:
1. Other Houses
2. Location
3. Amenities
4. Condition
In the end your house needs to tip the scales in favor
of buyers choosing it over others.

12. Pricing Your Home Correctly
Attracting maximum buyer interest
Current market conditions determine the value of
your home. Proper pricing is crucial.
• Realistic pricing achieves maximum price in a
reasonable time
• Improvement costs are almost always more than
added value
• Houses that sit on the market for a long time tend
to not be shown
• The price should not exceed the value by more
than 5 percent
If you overprice your home:
• It makes other homes more attractive and can help
sell the competition instead
• Your home will be shown to fewer prospective
buyers You may lose buyers who would be
willing to negotiate

15. Pricing Your Property To SELL!
We must consider:
1. Recently sold, comparable homes
2. Homes you will compete against
3. Are we in a buyer’s market or seller’s market
Understanding Home Valuations
Top 5 Reasons why you can’t trust the accuracy of a Zillow estimate.
1. Zillow doesn’t know anything about the condition of your home or the updates you’ve put in your
home.
2. Zillow has little or no knowledge about your lot, your views, are you walking distance to the best
schools, are you on a water lot, etc.
3. Zillow’s data is often inaccurate and they don’t always compare apples to apples.
4. Another reason their data might not be accurate is because they can’t keep up with the market
shifts going on (interest rates going up or down, or seasonal markets, etc.
5. Zillow is now out there buying homes. Do you think Zillow is going to pay you top dollar for your
home? They offer below market value And they don’t charge a commission but they charge a 7 –
12% service fee!!!

16. Understanding Home Valuations

17. Because each house is different, we will customize a marketing plan especially tailored to
your house. Using worksheets like below, we ask you to identify highlights of your house,
neighborhood, and other things that would entice a buyer. (Part of Discovery)

18. Marketing
MARKETING YOUR HOME FOR A SUCCESSFUL SALE
Your home is now priced accurately and looks great.
Let’s show it off!
The marketing of your home will reflect an
established history of how buyers search for, and
purchase, homes.
*95% of buyers use the Internet during their
home search.
*95% of all home sales in Florida are co-brokered.
This means there is a listing agent who represents you, the seller, and another
agent who represents the buyer of your home. As a result, marketing to
Realtors® is our most productive activity.
*The most effective way to get the attention of productive agents and buyers is
through accurate pricing and great photography.

19. Exclusive Home Selling Action Plan
PRE-MARKETING:
 Inspection to get your home in “showcase” showing condition.
 Install lockbox
 Option to have home professionally or virtually staged if vacant.
 Necessary repairs and touch-ups to the property determined and scheduled.
 Room measurements taken.
 Marketing Photos and HD Video taken of the property and emailed to the
seller for Approval.*
 Marketing description written and submitted to Seller approval.
 Custom color flyers ordered and delivered.
 Complimentary Seller Home Warranty Coverage (during listing period)*
 Copies of all listing documents made and emailed to seller.
 Property inspection ordered(if chosen by Seller)
 Your property pre-marketed and promoted through all real estate networks
*some items limited based on fee schedule and price of home

20. Exclusive Home Selling Action Plan
MARKETING BLITZ:
 Place home on the Regional MLS (Multiple Listing Service)
 30-plus professional photos of your home posted on the MLS and syndicated to thousands of
real estate websites.
 HD Video Tour posted and syndicated through Youtube.com and other sites.
 Custom property website set up with your address
(Ex.- https://9320carringtonavenue.thebestlisting.com/)
 Zillow”Walk-Through-Tour”
 For Sale yard sign installed where allowed.
 Social Media Blitz with custom videos.
 Place on multiple Facebook page Real Estate Business pages.
 Reverse prospecting query activated on MLS to any agent/buyer searches that match your
property.
 Zip Flyer E-mail sent to thousands of Agents in your market area about your property.
 Optional: Saturday or Sunday Open House event the first weekend on the market.
 Open House Event published to ALL REALTORS for their buyers.
 Feedback gathered from agents who have shown your home.
 Report to Seller of all showing activity and feedback during the first few days on the market.
 Scheduled update call to evaluate all market activity, feedback, and offers.
 Offers presented to seller. Best offers negotiated to get you best terms and price.
 Sales contract executed, Escrow opened and closing date scheduled.

21. Phase 2: (In the unlikely event an acceptable offer has not been achieved:
 Email report on number of prospective buyer inquiries, showings, buyer calls, internet hits
and web leads
 Updated Comparative Market Analysis(CMA) done for Property and sent to Seller
 Scheduled update call from (Agent) to evaluate all market activity., feedback, and pricing.
 Pricing and Marketing Strategy adjustments as necessary.
 Open House Event scheduled.
 Marketing Blitz repeated until successful sale of property.
Keep in mind, the marketing plan is only the marketing aspect of your listing. All of our daily
and weekly activities are focused on getting qualified buyers in your home and generating an
acceptable offer for the sale of your property. This is followed by the negotiating stage once
we receive one or more offers. Third is the escrow/pending stage once we execute a sales
contract on your property, which culminates in a successful closing. Our highly skilled group
is working diligently at every stage to represent you and to serve your best interest. Thanks
again for the opportunity to represent you in the sale of your property and assist you in this
move in your life.
Committed to your best interest,
Linda Martignetti
Licensed Real Estate Broker –
Owner of Crossroads Realty Team
Exclusive Home Selling Action Plan

22. Promoting your property to sell
Statistically over 90% of home buyers use the Internet in their search
for a new home. That is where your home needs to be found.
Because each house is different we will
custom tailor a marketing plan just for
you and your house.
Whether you love it or hate it
social media plays a big part
in marketing and promoting
your house for sale. We make
sure you’re found there too.
Because we’re Internet veterans we will ensure your house is found on the world wide web (www) and
seen by potential buyers not just in the US but all over the world.

23. • How can you benefit from Crossroads
Realty Team’s Coming Soon Promos?
• Marketing your property that is not yet in
the MLS to gauge interest and create early
demand for your coming soon property
• Gain valuable feedback on your property
from potential buyers before your property
officially goes up for sale
• Showcase your coming soon property by
adding photos and a thorough description
of it to the Coming Soon Portal
Promote Your Coming Soon Property
Sharing your property with potential buyers before it's on the market
Pre-Launch Campaign!

24. Marketing
INTERNET MARKETING
Your home will be placed and syndicated on hundreds of
the world’s leading real estate web sites for maximum
exposure.
Here are just a few of the sites where your home will
be found. . …
CraigsList

25. Your home will also be marketed extensively on Facebook, the
world’s leading social media site, as well as Instagram, YouTube
and LinkedIn
I will market your home using several proven approaches,
including highly-targeted ads, video, photos and more.
Facebook represents an opportunity to reach tens of thousands
of local Florida residents on a site where they already spend a
lot oftime in addition to out of state buyers.
SOCIAL MEDIA MARKETING

26. When you sell with me, your property will be
featured on sites like:
• CrossroadsReatlyTeam.com
• Realtor.com
• Homes.com
• Zillow.com
• Trulia.com
• Sun-Sentinel.com
• Redfin.com
• LeadingRE.com
• LuxuryPortfolio.com*
• LuxuryRealEstate.com*
• All Major Real Estate Brokerage websites
And much much more…
*Select areas and price points apply. Not all MLSs participate in the data feeds to these sites. Appearance of your property
on individual sites is contingent upon localized proprietary feeds. Long & Foster has a business relationship with the above
companies at the time of this printing. Such relationships are subject to change without notice. Information believed
accurate but not guaranteed.
Reaching Millions of Potential Buyers
A global online syndication strategy

27. Key features & benefits of your home’s
customized website:
• A convenient, one-stop shopping experience
where visitors can view property details,
photos, maps and more
• Superior online presence that uniquely
showcases your home with pictures and
detailed information for prospective buyers
• Neighborhood and community information
Easy-to-share via email and social media sites
• Easy access to get more information or
schedule showings of your home
• Visitors can contact me immediately and
directly to inquire about your home
A Customized Single Property Website for Your Home
One key element of our extensive digital marketing strategy

28. My Buyer’s
List
Market Your Home To
Other Realtors To
Bring Their Buyers!877
Info Line
Advertise Your
Home On TopReal
Estate Sites
Open Houses
Advertising Sends Traffic to the Website

29. Innovative, Targeted Marketing for Social
Media With Videos Created by Me!
Top Notch Professional Photography and
Zillow "Walkthrough" Videos

30. E-MAIL MARKETING
Your home will also be marketed using the latest video email technology, enabling agents and potential buyers to watch a
hi-definition video of your home directly from their email.
Sent to more than 6,000 active real estate agents and area residents, these emails have generated a tremendous response for
my clients - leading to increased awareness and showings! I am one in only a few of the only agents in the Fort Lauderdale and
surrounding areas to utilize this advanced marketing service.

31. Avoiding Common Go-To-Market Mistakes
Not thinking like a buyer
While it’s difficult to think like a buyer,
it’s important you make every effort to do
so. Remember, potential buyers need to
see your house as their home. So together,
we will make it as easy as possible for
them to do just that.
Following buyers around when
buying
Whenever possible, try not to be
home when your property is being
shown to prospective clients. They
need to envision your home as their
own, so it’s best they do so on their
own
Limiting market exposure
While real estate is certainly a local
business, it’s critical to reach the
largest pool of potential buyers for
your home. Increased market exposure
can increase demand and often lead to
a better sale price. My company and I
will work to garner the greatest
attention for your property
Not knowing your competition
Evaluating the competition is part
of the competitive market analysis
and will help position your home
properly in any market. And, if a
competitive home sells, we will use
that knowledge to evaluate your
home’s relative position in the
market

33. FIVE STAR RESPONSE
How we communicate
Did you know that according to the National
Association of Realtors, that on average, it
took Realtors over 24 hours to respond to an
inquiry on a home inquiry? That’s not
acceptable to us and it shouldn’t be to you
either.
Because of that, we have a 5 minute
Guarantee Response Time – so anytime
anyone inquires on any of the homes we
have listed, we have systems in place and are
responding within 5 minutes.

34. With You Every Step of the Way
Cutting through the complexity
Finding a buyer is just the beginning. I will also assist you with all of the subsequent details that must
be managed to ensure a successful real estate transaction.

35. Testimonials
“I have a little story to tell. I had originally contacted Linda in
January, but then decided not to sell. She was very
understanding, and I appreciated how she handled my
concern for not being ready to list my home at that time.
When I finally decided to sell my home, I was spending the
winter in Pittsburgh taking care of a friend who was
diagnosed with cancer…..I never did get back to my house. I
called Linda who had been keeping in touch with me. I gave
her the code to go in and survey the house. Three days later,
my house was sold! All contracts were handled expertly via
computer and email and phone. Linda did an amazing job for
me. I emptied the house and closed on August 20, 2019.
Linda is a very dedicated professional and a lovely lady!”
– Mary Healy, Coral Springs
“Linda was such a resource for me from A to Z. Preparing
professional photos and marketing. My home was on the
market for 4 days when I had my first offer. My home sold
very fast and I could not have done it without her. I would
definitely recommend Linda Martignetti to anyone needing
an excellent realtor!”
–Amroutie, Coconut Creek
“Great professional. I was always excited and pleased at her
turn-around with information. I would recommend Linda
Martignetti to anyone who is looking for an honest and true
real estate professional. Linda has always kept myself and
partner abreast of the ups and downs of the real estate market
and has always provided us with great information. I am
greatly thankful for having her represent myself and partner.
Thank you Linda for an outstanding job. Could not have
done it without you!!”
– Milton Lopez, Fort Lauderdale
“Linda Is a brilliant agent. She gave me factual information
that helped me come to my decision to sell. She was always
available and gave me timely information. My experience
was amazing because of Linda!”
– Maria Rose, Coral Srpings
“Linda is the best Realtor I have ever dealt with. I have 10
plus purchases, sales and rentals. I would highly recommend
her for any transaction..”
– Ed Hackett, Coral Springs
Please visit crossroadsrealtyteam.com/testimonitals for more….

36. Cancellation Guarantee
"We are so confident that our real estate system will work for you, that we guarantee you the
right to cancel your listing agreement at any time prior to receiving an offer to purchase your
home, with no penalties or obligations, if you feel our service doesn't live up to our promise."
Cancellation Guarantee
Entering into a listing agreement with a real estate agent can be a risky business. Every sales
representative will promise the world when it comes to effectively marketing your home, but how
many of them can back that up with solid performance?
According to a recent survey, 72% of home sellers were dissatisfied with the performance of their
agent, even if that agent had sold their property. And, most listing agreements lock you into long-
term commitments and lengthy broker protection periods with heavy cancellation fees. In other
words, it's an agreement your agent can get out of, but you can't.
I'm offering you a way to list your home that is totally risk-free.

37. Service
WHAT ELSEYOU CAN EXPECT FROMME
In addition to the services we’ve covered, you can expect me to
provide the following:
• Attentive one-on-one service. The responsibility of managing
the sale of your home is never passed off to other agents or
assistants. I monitor every showing to ensure your home is
presented properly and to gather valuable feedback.
• Regular communications regarding every aspect of my
efforts and the results of those efforts as well as any changes
in the market, including new listings, price changes of
competing homes, sales and how we should re-position your
property to remain competitive.
• Assistance negotiating offers and preparing contracts.
• Attending the closing to ensure all contract provisions have
been met and that you are fully satisfied with the results of
your sale.

38. Thank you
Thank you for the privilege and opportunity to present this
pre-listing plan to you. I hope you have found this
informative. If you have any questions, please let me know
as I am always here to help!
I look forward to meeting with you and helping you
achieve a successful sale.
With Warm Regards,
Linda Martignetti, Broker
Crossroads Realty Team
954-464-5434
Linda