2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Job Title: Account Director
Will I need a Qualification?
The majority of new Account Directors in advertising will have an undergraduate degree.
However, most employers will be more interested in personal skills such as problem-solving,
creativity and a keen sense for business.
Many employers now actively seek qualified individuals from outside advertising and business,
with qualifications in humanities, arts and languages often highly valued for developing critical
thinking skills and creativity, essential skills as an Account Director.
Reference:
Anon . (.). Executive Director. Available:
https://creativeskillset.org/job_roles/4274_account_director. Last accessed 13th Sept 2017.
3. Info-graphic Research:
Job Title: Account Director
Digital account director salary stats:
The average Digital account director salary is £41,807. This
is 30.1% above the national average advertised salary of
£32,125.
Most Digital account director job ads are for PR, Advertising
& Marketing Jobs and Sales Jobs.
Year-on-year pay for Digital account director jobs has gone
down 14.5% year-on-year, compared to an annual change
of -2.5% for all jobs.
Meanwhile, the number of Digital account director job ads
is 39.5% lower than last year.
Reference:
Anon . (.). Digital account director salary stats. Available:
https://www.adzuna.co.uk/jobs/salaries/digital-account-
director. Last accessed 13th Sept 2017.
4. Info-graphic Research:
Job Title: Account Director
What does an Account Director do?
The Account Director leads a client account (or set of accounts) within an advertising agency, ensuring they are
profitable and growing. They take responsibility for the delivery of quality creative work that meets the client’s needs
and addresses their business problems. An Account Director manages their own team, and relies on their ability to
lead and inspire others inside and outside the agency. Some will regularly be involved with pitches for new business,
approaching these with both a creative and commercial mindset.
What’s the best route in?
Account Directors have usually gained considerable previous agency experience, typically as an
Account Manager, or Senior Account Manager in bigger agencies. A few will transition into the
role from a senior marketing position at a client organisation.
Reference:
Anon . (.). Executive Director. Available:
https://creativeskillset.org/job_roles/4274_account_director. Last accessed 13th Sept 2017.
5. Info-graphic Research:
Job Title: Account Director
Gender Ratio in the Media Industry:
Reference:
Anon . (.). Women in Digital: A study into gender
representation in today’s thriving digital industry.
Available: http://www.thecandidate.co.uk/blog/digital-
media/women-in-digital-a-study-into-gender-
representation-in-today-s-thriving-digital-industry/. Last
accessed 13th Sept 2017.
9. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
10. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
11. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
12. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
13. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
14. Client research:
Put your client research here.
Things to consider:
Who is your client, what do they make, how do they advertise their products?
Remember the key things we looked at earlier in the project such as narrative, lines of appeal and persuasion.
Use screen shots, images and links to help show your research.
15. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
16. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
17. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
18. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
19. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
21. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
22. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
23. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
24. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
25. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
26. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
27. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
28. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
