4 pager HqO Vision piece

1. MAKE THE WORKPLACE A HUMAN PLACE FOR YOUR TENANTS
On any given day, your building’s office
workers might be working in your building
— but they might also be working at home,
in a coffee shop, or from another location.
This range of different work environments is why many
tenants are rethinking their office strategies. Today, tenants
want office spaces, environments, and buildings that do
more with less space. They want experiences that draw their
employees to the building, so they can better work together
and more effectively collaborate with their colleagues.
The HqO Workplace
Experience Platform & App
The HqO Workplace Experience App™
brings together everything your tenants
need under a custom, branded “single pane
of glass” — a single location that allows
everyone who works in your building to
engage with your building amenities and
services. Additionally, our analytics enable
you to continually monitor and optimize
performance to help increase your net
operating income (NOI). Now more than
ever, it’s time to make the workplace a
human place. With HqO, you can.

2. Engage
Tenants
& Activate
Properties
Your tenants will love using the
HqO Workplace Experience App as a
remote control for their entire building
experience. The app brings together
everything they need — directly to the
palm of their hands — for easy access
to all of your building’s amenities and
services. With seamless integration with
the systems you already use, you can
offer tenants a premium experience
that works for everyone.
The app enables you to promote
amenities and services, deliver real-
time alerts about upcoming programs
to everyone in your building, and
take reservations so you can increase
activations across your asset.
Related Product
Capabilities
» Mobile access
» Visitor registration
» Resource booking
and work orders
» Food and beverage
ordering
» Convenience services
» Service reservations
» Mobility and commuting
information

3. In 2020, Boston-based real estate firm Intercontinental
implemented the HqO app at a newly acquired property
in Cambridge, MA. After making numerous upgrades to
the property, the company used the app to:
» Engage Tenants:
99% of tenants downloaded the app. This
allowed Intercontinental unprecedented access
to their tenants and tenant employees.
» Activate the property:
after adding amenities to the property post-
acquisition, Intercontinental leveraged the
app to provide tenants with seamless access
to these new offerings.
» Elevate their brand:
the visual language of the app was designed
to reflect Intercontinental’s brand identity.
This helped add premium value to the
company’s brand.
How Intercontinental
Used HqO to Optimize
a New Property
“When we acquired this building,
we realized how important it was to
have [a workplace experience] app
to provide updates, events, and other
important information regarding the
fitness center and amenity center.”
Scott Kelly,
Regional Director, Asset Management at
Intercontinental Real Estate Corporation
VIEW CASE STUDY

4. Connect
with Tenants
& Improve
Satisfaction
The commercial real estate (CRE) market
is in flux. Building occupancy rates remain
below pre-pandemic levels, and general
economic volatility has created uncertainty
in the sector.
HqO’s Workplace Experience App helps
landlords weather uncertainty by enabling
them to develop direct connections with
entire building populations. The app’s
feedback capabilities also give landlords new
opportunities to collect real-time feedback
from tenants. This means that you can create
and improve new amenities, services, and
programs that drive higher tenant satisfaction.
By offering targeted and engaging content,
unique events, and exclusive deals with local
retailers, the app helps CRE companies attract
and retain the best tenants during this period
of market uncertainty.
Related Product
Capabilities
» Targeted communication
» Real-time notifications
» Education, entertainment,
and wellness offerings
» Exclusive perks
and discounts
» In-app polling
and feedback

5. Norway-based Entra owns, manages, and develops
innovative and environmentally-friendly office buildings.
By implementing the HqO app at their Powerhouse
Brattørkaia property (Trondheim, Norway), Entra was
able to:
» Build communication & feedback loops:
99% of tenants have downloaded the app. This
allows Entra to open up seamless feedback and
communication loops with tenants.
» Engineer close ties with tenants:
the app has a 75% monthly engagement rate.
This means that Entra is directly connected
to almost all of its tenant employees.
» Boost satisfaction:
Entra used information from the app to modify
their programming. Feedback (also gathered
through the app) was overwhelmingly positive.
How Entra Uses HqO to
Optimize Smart Buildings
“I don’t think I’ve seen this high
adoption this quickly before, ever.
This shows that we have created
a product together that the users
need. And that’s the goal: We want
to offer something that gives value
to everyone working in our buildings.”
Trine Kristoffersen Eidem,
Product Manager, Digital
Service Platform
VIEW CASE STUDY

6. Harness
Real-Time
Data and
Analytics
for Better
Decisions
The HqO Workplace Experience
Platform gives you real-time access
to data and insights on office amenities
and space utilization. This data allows
your property teams to tailor their
investment strategies by improving
your building’s most used amenities
and spaces, while simultaneously
reducing spend on lesser used
amenities and programs.
Ultimately, data on tenant sentiment
and space utilization can help you make
smarter decisions that boost tenant
satisfaction and net operating income —
even in a constantly fluctuating market.
Related Product
Capabilities
» App engagement data
» Content &
programming analytics
» Food order ahead data
» Space booking
and utilization
» On-going tenant
sentiment and feedback

7. Jamestown is a leading real estate investment and
management company. In 2019, Jamestown partnered
with HqO at one of their iconic properties: Boston’s
Innovation and Design Building (IDB). By implementing
HqO’s app at the IDB, Jamestown was able to:
» Streamline commutes:
IDB’s property team used data from the app to
expand building shuttle service during peak hours.
» Tailor building offerings:
The property team briefly considered adding a
restaurant to the space. After surveying employees
through the app, however, the team learned that
tenants did not want added dining options, and
saved money by abandoning the plan.
» Expand popular amenities:
Using data from the app, IDB’s property team
was able to expand unique amenities (like fitness
classes, manicures, and other offerings) that
were popular with tenants.
How Jamestown Uses
HqO to Maximize Net
Operating Income
“Building shuttle usage data helped
us determine that our shuttles are
running at full capacity and that we
might need to consider upscaling.
Similarly, tenant engagement data
has helped us understand the type of
events/services our tenants like the most
and plan more throughout the year.”
Michael Dekrmnjian,
Property Manager, Innovation
and Design Building
VIEW CASE STUDY

8. About HqO
HqO is transforming how people connect with each
other and the places they work. The HqO Workplace
Experience Platform makes it easy for companies
and commercial property teams to create modern
workplaces through world-class amenities and
services that allow people to thrive and produce
the best results. Active in over 250 million square
feet in 25 countries, 57% of the Fortune 100 rely
on HqO to enhance their workplace experiences,
improve employee satisfaction, and drive operational
excellence. For more information, visit https://www.
hqo.com/.