Promoseven Sports Marketing FZE specializes in the power of sport as a marketing vehicle for Middle East countries, companies and products. The Middle East is fast emerging as an area for sporting opportunities, including Rugby, Cycling, Diving, Football, Golf, Swimming, and Tennis. Sport provides a dynamic marketing opportunity for clients to reach their target audiences in a new innovative way.

1. WHO ARE WE?

2. THE POWER OF SPORTS !
•! The NEW marketing opportunity
•! Reaches all Sectors of the community
•! Male and Female driven
•! All age groups 6-70 years
•! All Socio economic groups
•! Unique in creating positive brand associations
•! The FEEL GOOD Factor !
•! Touches upon community and corporate social
responsibility !
•! Creates life long Brand loyalty !
Now is the time to use SPORTS as the Unique
Innovative Marketing Vehicle !

3. PROMOSEVEN
SPORTS MARKETING
Based in Dubai, Promoseven Sports Marketing is a privately
owned company specializing in sports marketing. We have
extensive experience in organizing, promoting and
marketing international, regional and national sporting
events throughout the Middle East and Asia.
Our areas of expertise include:
•! Event Management
•! Marketing and PR
•! Media Operations
•! Sponsorship Sales and Management
•! Ticketing and Accreditation
•! Bid preparation and presentation
•! TV Broadcast rights sales and management

4. PROMOSEVEN SPORTS MARKETING -
KEY EVENTS
Events
Management
•! Emirates Airline
Dubai Rugby Sevens
2003- current
•! Dubai Duty Free
Tennis Championships
1993-current
•! Spinneys Dubai 92
Cycle Challenge
•! Badminton – Dubai
World Superseries
Finals 2014-2017
•! Oceanic Triathlon
Series
•! Dubai Women's’
triathlon
•! Saucony Timed Trial
Runs
•! 24 hour Walkathon
Sports
Sponsorship
TV
Rights
Marketing, Public
Relations and Media
Operations – Recent
Events
•! Emirates Airline
Dubai Rugby Sevens
2003-current
•! Spinneys Dubai 92
Cycle Challenge
•! Oceanic Triathlon
Series
•! Dubai Desert Triathlon
•! Emirates T20 Cricket
•! 24 hour Walkathon
•! Dubai Women's’
Triathlon
•! Saucony Timed Trial
Runs
•! Dubai Desert Triathlon
•! Nakheel Table Tennis
Asian Cup
•! FINA World Swimming
Championships (25m)
2010
•! Bloomberg Square
Mile Relay
•! Dubai Gran Fondo
•! BeWell Cycle Tour
•! Emirates T20 Cricket
•! Dubai Desert Triathlon
•! Emirates T20 Cricket
•! Emirates Airline
Dubai Rugby Sevens
•! Spinneys Dubai 92
Cycling
•! Emirates Airline
Twenty20 Cricket
•! FINA World Swimming
Championships (25m)
2010
•! IRB World Cup
Sevens 2009
•! AC Milan Football
•! Oceanic Triathlon
Series
•! Dubai Desert Triathlon
•! 24 hour Walkathon
•! Dubai Women's’
Triathlon
•! Emirates Airline
Dubai Rugby Sevens
2003-current
•! IRB Rugby World Cup
Sevens
•! Cycling
Marketing, Public
Relations and Media
Operations - Current
Events

5. KEY EVENTS MANAGED BY
PROMOSEVEN SPORTS MARKETING
•! Emirates Airline Dubai Rugby Sevens
•! Spinneys Dubai 92 Cycle Challenge
•! Oceanic Triathlon Series
•! Great Pulse Rides
•! Dubai Desert Triathlon
•! BeWell Cycle Tour
•! Bloomberg Square Mile Relay
•! Saucony Timed Trial Runs
•! Ride Ajman
•! RAKBANK Ride
•! Dubai 24 hour Walkathon
•! Dubai Women's Triathlon

6. EMIRATES AIRLINE
DUBAI RUGBY SEVENS
•! Promoseven Sports Marketing has held the contract
for the marketing, advertising, operations and
logistics for the Emirates Airline Dubai Rugby Sevens
since 2003
•! The Emirates Airline Dubai Rugby Sevens attracts
over 4,000 participants and 100,000 spectators
and broadcast to over 150 countries world wide in
2015
•! 16 International Men’s teams
•! 12 International Women's teams
•! 213 International Invitation teams
•! Consistently won the What’s On Sporting Event of
the Year’ award for over 14 years

7. RESPONSIBILITIES
•! Ticketing strategy and implementation
•! Public Relations pre / during / post event
•! Below the line /online marketing strategy
•! Social media and web strategy
•! Sponsorship sales / implementation / partnerships
•! Youth legacy programme
•! Village activation management
•! Implementation and coordination of all TV
Broadcasting arrangements
•! Site construction and operations
•! Accreditation and security

8. SPINNEYS DUBAI 92
CYCLE CHALLENGE
•! PSM co-created the first ever annual amateur Cycle
Challenge in the UAE in 2010, now the largest
participation cycle event in the region
•! Course covers 92 km around the streets of Dubai past
iconic landmarks
•! Manages ALL aspects of the Challenge including route
design and implementation, operations, marketing ,
PR ,logistics and full management
•! First challenge in 2010 ; 480 cyclists
•! 2017 ;2,000 cyclists of which 200 international visitors
•! Created the Junior Rides with over 200 children up to the
ages of 15
•! Event includes four pre-event build up rides held
over preceding three months

9. OCEANIC TRIATHLON SERIES
•! Owns and manages the ONLY Triathlon on the East Coast
of the UAE
•! A new course for triathletes with access to a sheltered
cove in the Indian Ocean and wide challenging mountain
roads for the event
•! Partnered with the Oceanic Hotel which offers
accommodation for the weekend
•! Promotes tourism to the east coast of Sharjah
•! Manages all Aspects of the Series from logistics to
marketing and route implementation
•! Inaugural Triathlon held on 19 February 2016 with
62 entrants
•! Now 205 entrants per event
•! Multi nationals, 70 % male, 30 % female
•! Age groups from 16 – 70 years of age
•! 800 metre swim, 30 km bike ride, 7 km run
•! Now in its third series

10. GREAT PULSE RIDES
•! An annual ride to promote the message of health and
sports participation within the Dubai community, and to
create awareness of cycling as an activity for all
•! 10/40/80 km rides for all levels and ages 10/48/96 km
rides for second Pulse ride
•! Organised at Al Qudra Track
•! Youth development safety programme being planned
•! 600 participants in 2016
•! Launched by Dubai Sports Council in 2009
•! Responsible for all aspects of the event
•! CSR Driven

11. DUBAI DESERT TRIATHLON
•! The first event of its kind in the world
•! Event includes endurance horse riding as well as
traditional triathlon sports of running and cycling
•! Held at Dubai International Endurance City
•! Mass start for a 5km run, transition into a 50km
loop on the Dubai Al Qudra Cycle Path before a
40km endurance horse ride
•! Held three times to date, over 1000 athletes
participated in all three events
•! Supported by the Dubai Sports Council and Meydan
•! Responsible for full management of the event

12. BEWELL CYCLE TOUR
•! Initiative aiming to raise awareness about the fight against
obesity,
•! Responsible for full turnkey management of the event including
operations and logistics, registrations, marketing and PR, site
and route management
•! Tour featured three cycle rides from Abu Dhabi,
Ras Al Khaimah and Ajman all finishing in Dubai at the
Hamdan Sports Complex
•! Additional 1.7km cycle course in Dubai for beginner
riders and numerous activities in the Festival Village
•! 400 riders took part in the inaugural event
•! Event partners included The Wyndham Hotel Group,
Al Nabooda Automobiles, The First Group, AA
Al Moosa, Mediclinic and Fitness First, as well as
an additional ten vendors in the Village

13. BLOOMBERG
SQUARE MILE RELAY
•! An Annual International event with races held in London,
Singapore, Shanghai, Hong Kong plus 9 other International
locations.
•! Launched the first ever Middle Eastern version in the Dubai
International Financial Center
•! Responsible for all aspects of the relay including marketing,
advertising, PR, operations and logistics
•! Course runs through the heart of the Dubai International
Financial Center with 20 turns, 36 stairs up and
34 stairs down
•! 890 runners from 89 of Dubai’s top corporations
participate including Emirates NBD, Dubai Airports,
HSBC, J.P. Morgan and Standard Chartered
•! Each team has ten runners who run one mile each
•! Impressive partner portfolio including
Bloomberg, DIFC, Tag Heuer, The Ritz Carlton,
Fitness Firs, Maserati and Valiant Clinic.

14. DUBAI 24 HOUR WALKATHON
•! To promote health and fitness for all sectors of the
community
•! Introduced in 2016
•! 24 hour walking challenge from 7 a.m – 7 a.m
•! 100 km looped route
•! Route around the Iconic landmarks of Dubai
•! 1,200 participants each year
•! Team relay and individual events
•! Participation by senior dignitaries
•! Radio and Television coverage
•! Full management of the event

15. DUBAI WOMEN’S TRIATHLON
•! First time ever in the Middle East
•! For women, by women event
•! Super sprint, sprint and short course distances
•! Routes along the Beach road from the Dubai Ladies
Club
•! Attracted participants including 100 Emiratis
•! Introduced Training programmes for beginners
•! Interest from international Triathletes
•! Full management of the event including Route
development, implementation, marketing and
operations

16. SAUCONY TIME TRIAL SERIES
•! Owns and introduced a new run series
•! 2.5/5/10 km distances
•! IAAF measured courses for time and distance
comparisons
•! Promoting Running for all
•! 3 events in the annual series
•! Second year with 50 % growth in runners
•! Local Club support
•! Age groups from 6 -70 years of age
•! Held at the iconic Hamdan Sports Complex
•! Responsible for ALL aspects of the event
•! Interest from international Triathletes

17. DUBAI GRAN FONDO
•! Introduced the UCI (International Cycling Union)
sanctioned amateur and masters road race to Dubai
•! Top twenty five percent of finishers in each age group,
both men and women, qualify to compete in the UCI
World Cycling Tour Final
•! Event held on 20 March 2015
•! Number of participants: 456
•! Age categories: 19 – 34; 35 – 39; 40 – 44; 45 – 49; 50
– 54; 55- 59; 60 – 64 and 65 and older
•! UCI announced that this event attracted the highest
number of nationalities in any series event
•! Now part of the Spinneys Dubai 92

18. RIDE AJMAN
•! The event started and ended around the iconic landmarks of
Ajman
•! Focus to grow Domestic Tourism
•! Held in 2016, 17 and 2018.
•! Event offered two courses; 53 km for Emiratis and 103 for all
nationalities
•! 2016 400 entries; 2017; 700
•! Hotel stays grew by 30% year on year with domestic
tourism
•! 100 Emirati entrants with youth development
key focus
•! Responsible for all aspects of the Ride
•! Positive social media feedback from all cyclists

19. KEY EVENTS
PR, Marketing, Promotions and Communications managed by
Promoseven Sports Marketing
•! Dubai Duty Free Tennis Championships
•! FINA Swimming World Cup
•! FINA Diving World Series
•! BWF Dubai World Superseries Finals – Badminton
•! PSA Dubai World Series Finals – Squash
•! Nakheel Table Tennis Asian Cup
•! FINA World Swimming Championships (25m)

20. DUBAI DUTY FREE
TENNIS CHAMPIONSHIPS
Promoseven Sports Marketing has been involved with the Dubai
Duty Free Tennis Championships since its inception in 1993 and is
responsible for the following:
•! Development and implementation of public relations,
promotions, communications and social media strategy
•! Co-ordination and accreditation of over 200 local and
international press and management of Tournament Press
Centre
•! Coordination of media access to players and press
conferences with WTA/ATP top ten players including
•! Serena Williams, Caroline Wozniacki, Roger Federer,
Novak Djokovic, Andy Murray
•! Organisation of player photo shoots and worldwide
distribution of images
•! Development and implementation of Community
Outreach programme
•! Organisation of on and off-court entertainment
and fan engagement activities throughout
tournament

21. FINA SWIMMING WORLD CUP
2011- CURRENT
The FINA Swimming World Cup included a Dubai leg in the annual
competition in 2011, and since that time Promoseven Sports
Marketing has been responsible for the following:
•! Development and implementation of full PR, communications
and social media strategy
•! Event promotion and community programme
•! Press conferences, and pre-event interviews
•! Media accreditation
•! Media Centre management and photographer
management on pool deck
•! Management of Mixed zone and athlete engagement
•! Production and international distribution of event
reports and images

22. BWF DUBAI WORLD
SUPERSERIES FINALS - BADMINTON
The BWF Dubai World Superseries Finals was first held in Dubai
in 2014, and will be held in the city each December until 2017.
PSM has responsibility for the promotion of the event and of the
activities of the associated Shuttle Time Dubai community
development programme throughout the year
•! Year-long public relations and communication strategy
development and implementation
•! Production and distribution of all pre, during and post
event press releases, and for all Shuttle Time Dubai
activities and programmes
•! Management of the Press Centre
•! Accreditation of international and local media
•! Management of mixed zone with interpreters and
international press
•! Photographer management

23. PSA DUBAI WORLD SERIES
FINALS - SQUASH
The PSA Dubai World Series Finals were held in Dubai in 2016 for
the first time.
Promoseven Sports Marketing was responsible for introducing
the event to Dubai and generating interest in the sport.
Responsibilities included:
•! Public relations and communication strategy development
and implementation
•! Production and distribution of all pre, during and post
event press releases
•! Management of the Press Centre
•! Accreditation of international and local media
•! Management of mixed zone with interpreters and
international press
•! Photographer management

24. FINA WORLD SWIMMING
CHAMPIONSHIPS (25M)
Appointed by Dubai Sports Council / UAE Swimming Federation
for the Championships held in December 2010
Responsible for;
•! All press conferences
•! Sponsorship sales
•! Advertising strategy
•! Public relations strategy
•! Creative strategy
•! Mascot launch
•! Full Press center management including
o!Flash zone
o!Mixed zone
o!Photography pool deck
o!One on one interviews with world ranking
swimmers
•! Sponsors activation

25. Thank You
Donal Kilalea
CEO
Promoseven Sports Marketing
454, Emarat Atrium, Sheikh Zayed Road, Dubai
Mob: +97150 6243965
www.promosevensports.com