SlideShare a Scribd company logo
1 of 20
Using Blogs & Other Social Media
                Gain Presence, Enhance Reputation & Realize Business Development Opportunities




                                                     May 23, 2012


Copyright © 2012 LexBlog, Inc, All Rights Reserved                   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Agenda
     • Introductions

     • Big Picture

     • Panel Discussion

     • Wrap Up

     • Q&A




Copyright © 2012 LexBlog, Inc, All Rights Reserved            www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Meet the Presenters
                        Moderator:

                        Kevin McKeown, President, LexBlog, Inc.
                        http://www.linkedin.com/in/kevinmckeown

                        Panelists:

                        Michael Cassidy, Shareholder, Tucker Arensberg
                        http://www.linkedin.com/in/michaelacassidy

                        William Maruca, Partner, Fox Rothschild LLP
                        http://www.linkedin.com/pub/bill-maruca/6/b44/91

                        Lori Wisniewski Azzara, Associate, Cohen Seglias
                        http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996

Copyright © 2012 LexBlog, Inc, All Rights Reserved             www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
How Do You Get Your Best Work?



       relationships and word of mouth




Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet = Accelerator
      Strategy First, Tools Second




                                                                                    BLO
                                                                                           G

                                                     Facebook, Twitter,
                                                     LinkedIn, or a Website
                                                     are roads that lead to
                                                     your Internet identity




                                 BLOG




Copyright © 2012 LexBlog, Inc, All Rights Reserved                  www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet 1998




                                                     Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm

Copyright © 2012 LexBlog, Inc, All Rights Reserved          www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet 2008




                                                     Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm

Copyright © 2012 LexBlog, Inc, All Rights Reserved        www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Don’t Fight the Trend...




                                                     Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters

Copyright © 2012 LexBlog, Inc, All Rights Reserved                                                 www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Internet is Pervasive:
                   What “They” Do Matters...
      “Today the Internet is how we do (almost) everything. Our phone calls
      are made using Skype. We video chat over Google Hangouts, and
      we communicate via Facebook, Twitter and iMessage. Twitter is the
      new Associated Press. Vimeo is our PBS, and YouTube and Hulu are
      the new broadcast networks. Amazon is the mall and iTunes is our
      Virgin Megastore. Pandora is our radio and Spotify is our jukebox.”

                                                     Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/




Copyright © 2012 LexBlog, Inc, All Rights Reserved                            www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
But Still...Why Bother?
     •      40% of legal professionals surveyed said blogging
            and social networking initiatives have already helped
            their firms bring in new work.            1




     •        78% of Executive-level buyers go online to search
            for outside legal professionals.             2




     •      55% say a law firm’s blog influences hiring
            decisions.                   3




     •        84% of in-house counsel perceive blogs as
            credible.               3

                                                         1 Source: ALM Legal Intelligence
                                                         2 Source: Greenfield/Belser
                                                         3 Source: InsideCounsel, Zeughauser Group & Greentarget

Copyright © 2012 LexBlog, Inc, All Rights Reserved           www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Benchmark
         • 7 out of the top 10 law firms blogging
         • 6 out of the top 10 accounting firms blogging




Copyright © 2012 LexBlog, Inc, All Rights Reserved    www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Begin with End in Mind




Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                              Source: http://www.chicagoiplitigation.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                            Source: http://www.ctemploymentlawblog.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                            Source: http://www.nybusinessdivorce.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                                  Source: http://www.medlawblog.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                         Source: http://hipaahealthlaw.foxrothschild.com/


Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Real-life Examples




                                                           Source: http://www.constructionlawsignal.com/

Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Panel Discussion




Copyright © 2012 LexBlog, Inc, All Rights Reserved   www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
Questions?

                                                 Kevin McKeown
                                                 LexBlog, Inc.
                                                 President
                                                 (206) 890-6858
                                                 kpm@lexblog.com




Copyright © 2012 LexBlog, Inc, All Rights Reserved            www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

More Related Content

Recently uploaded

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 

Recently uploaded (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
Russian Call Girls In Rajiv Chowk Gurgaon ❤️8448577510 ⊹Best Escorts Service ...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 

Featured

Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Psma panel 052312 finalkpm

  • 1. Using Blogs & Other Social Media Gain Presence, Enhance Reputation & Realize Business Development Opportunities May 23, 2012 Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 2. Agenda • Introductions • Big Picture • Panel Discussion • Wrap Up • Q&A Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 3. Meet the Presenters Moderator: Kevin McKeown, President, LexBlog, Inc. http://www.linkedin.com/in/kevinmckeown Panelists: Michael Cassidy, Shareholder, Tucker Arensberg http://www.linkedin.com/in/michaelacassidy William Maruca, Partner, Fox Rothschild LLP http://www.linkedin.com/pub/bill-maruca/6/b44/91 Lori Wisniewski Azzara, Associate, Cohen Seglias http://www.linkedin.com/pub/lori-wisniewski-azzara/6/36/996 Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 4. How Do You Get Your Best Work? relationships and word of mouth Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 5. Internet = Accelerator Strategy First, Tools Second BLO G Facebook, Twitter, LinkedIn, or a Website are roads that lead to your Internet identity BLOG Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 6. Internet 1998 Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 7. Internet 2008 Source: http://news.bbc.co.uk/2/hi/technology/8552410.stm Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 8. Don’t Fight the Trend... Source: http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 9. Internet is Pervasive: What “They” Do Matters... “Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.” Source: http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 10. But Still...Why Bother? • 40% of legal professionals surveyed said blogging and social networking initiatives have already helped their firms bring in new work. 1 • 78% of Executive-level buyers go online to search for outside legal professionals. 2 • 55% say a law firm’s blog influences hiring decisions. 3 • 84% of in-house counsel perceive blogs as credible. 3 1 Source: ALM Legal Intelligence 2 Source: Greenfield/Belser 3 Source: InsideCounsel, Zeughauser Group & Greentarget Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 11. Benchmark • 7 out of the top 10 law firms blogging • 6 out of the top 10 accounting firms blogging Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 12. Begin with End in Mind Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 13. Real-life Examples Source: http://www.chicagoiplitigation.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 14. Real-life Examples Source: http://www.ctemploymentlawblog.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 15. Real-life Examples Source: http://www.nybusinessdivorce.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 16. Real-life Examples Source: http://www.medlawblog.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 17. Real-life Examples Source: http://hipaahealthlaw.foxrothschild.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 18. Real-life Examples Source: http://www.constructionlawsignal.com/ Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 19. Panel Discussion Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com
  • 20. Questions? Kevin McKeown LexBlog, Inc. President (206) 890-6858 kpm@lexblog.com Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com | (206) 890-6858 | kpm@lexblog.com

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n