1. Leslie A. Coleman
_________________________________________________________
lannecoleman@aol.com 321-277-4546
Strategic Business Professional. Communicator. Marketer.
Solution-orientedand strategicbusinessprofessional, communicatorandmarketerwhodevelopedand
implemented national publicawarenessprograms, positively impactingmillionsof individuals,donors,and
corporate supporters. Appliesstrongintuitive,planning,creative, andcritical thinkingskillsto larger
complex situations,rendering actionablebusiness solutionsthatgainresults. Richworkexperience in
communications,publicrelations,andmarketingdisciplines infast-pacedfor-profitandnon-profit
environments.
ProfessionalExperience
 PublicRelations Director–WoundedWarrior Project – A large veteransservice organization
o Directednational publicrelationsandsocial mediateams, garneringover12 billionannual
mediaimpressionsandgrowingFacebookfollowing toover1.5 millionfans
o Guidedorganization’spublicawarenessefforts,includingstrategicmessagingandcrisis
communicationsmanagement
o Developedandimplementedpublic-facingstrategicmessages togarnerAmericas’support
o Developed andimplemented communicationtrainingforhundredsof teammatesandwarriors
o Actedas a senior-level liaisonbetweendonors,injuredservice members, andthe organization
 CommunicationsLiaison tothe President/CEO –WestOrange Healthcare District – A taxationdistrict
that includedacommunityhospital andgoverningboardof trustees
o Functionedasliaisonbetweenpatients,theirfamilies,districtstaff,andthe CEO/President
o Playedkeycommunicationsrole insale of district
o Coordinatedandmanagedall administrativefunctionsonbehalf of the Boardof Trustees,
includingcorrespondence,meetings,schedules,minutes,retreats,andspecialfunctions
o Assistedthe President/CEOwith relevantfunctionsof the Boardof Trusteesandthe hospital
o Managed state licensure andregistrationonbehalf of the Trusteesandhospital
 Directorof Communications -- National WatermelonPromotionBoard - A federal marketingorder
that promotedconsumptionof the NorthandCentral Americanwatermeloncrop
o Publicized croptoa national audience,achievingmillionsof nationalprintandbroadcast
impressions
o Developed creative, product-basededucational programthatwasplacedinover10,000
schoolsnationwide
o Playedpivotal role inincreasingassessmentrate,includingresearch,developmentof USDA
submissiondocuments,andcommunicationstogainindustrysupport
o Developed educational programsforconsumers,teachers,andhealthcare professionals
o Served36-memberboardof directorsanddeveloped industry-facingcommunicationprogram

2. o Developedcrisiscommunicationsprogramandtrained boardmembers/industryambassadors
o WorkedwithscientificresearcherstodevelopUSDA-approvedhealthmessages
o Managed creative talentincludingphotographers,graphicartists,andtelevisionproducers
 Directorof Marketingand Produce CommodityPromotions –Try FoodsInternational –A produce
promotionscompany
o Directedpromotional and marketingeffortstoagricultural commodityandbrandclients
o Developednewbrandedproductsandsupportingpromotional programs
o Managed client,grower,andvendorrelationships
o Managed creative andproduction functions forin-store promotionalprograms
o Successfullydevelopedandimplemented programstoincrease salesof produce products
 AdvertisingandPublicRelations Agency AccountExecutiveandSeniorAccountExecutive Positions –
Cramer-Krasselt;FryHammondBarr; Successby Design;andRobinsonYesawichandPepperdine
o Successfully developed andmanagedmultiple clientaccountsandrelationships
o Assistedclientsindevelopingandimplementingplanstoachieve communicationsgoals
o Plannedandimplementedspecial events andmedialiaisonfunctions
o Maximizedagencyprofitability,while ensuringclientprojectsstayedontime andonbudget
Education
 BachelorDegree in Communications – Universityof Central Florida
 AssociatesDegree inProfessionalPhotography – SoutheasternCenterforPhotographicStudies
Additional Training,Coursesand Programs
 AmericanManagementAssociation:ProjectManagement,BuildingBetterWorkRelationships,
LeadershipSkillsforManagers,AssertivenessTrainingforManagers,ManagingChaos
 PublicRelationsSocietyof America:CrisisManagement, MediaRelationships,andSocial Media
 Ragan Communications:High-ImpactWritingandSocial Media