1.    Recommendations -Noah Example- Recommendations: Our group had various recommendations for the company. Most importantly, we think that Playa Bowls must implement a strict structure for franchisees to follow. As the company continues to expand and grow, it is essential that they do not lose sight of their roots and their values. Currently, they are corporately structured to operate a small-scale business model. As the company expands, they need to implement a plan that will help them structurally oversee and manage all operations efficiently and effectively. One way we suggest they achieve this is by incorporating some vertical structure to their corporate business. They can do so by having a more organized platform for the executive team. They must alter their current structure in a way that allows for better management all while staying focused on their flat-natured culture that their customers have grown to love. Or group felt as though Playa Bowls would benefit best from this new structure. As the company continues to grow, new related products (like poke bowls, smoothies, soups, and oatmeal) will cut costs and strengthen the brand. This is so because management will easily be able to translate their customer’s wants and needs into the products that are sold in stores.  Overall, the company should develop six strong business units including operations, marketing and public relations, accounting, legal, supply chain, and research and development.       2.      Future State - Noah Example- Future State: Once Playa Bowls has successfully dominated market share domestically, they will start their expansion internationally. Since the franchise has grown into over 50 stores over the past two years, it is safe to say that the international expansion is right around the corner.  With such expansions underway, the company must assure that they have a headquarter set up prior to the opening of the international stores. It is especially important for them to have a headquarters since they are new to the franchise and international. Their structure must be pristine in order to assure success. A headquarters will also help to ensure that the stores maintain its culture that the customers have grown to love.The Playa Bowls brand was built on the “Pineappleland” experience and must be sure to keep that brand strong internationally.          3.   Expectations -Noah Example - Expectations: Our groups expectations for Playa Bowls continues its rapid growth and take over of the industry. It is anticipated that Playa Bowls achieves it goal of becoming a full on nationwide company. That goal seems easily achievable considering they have 65 locations all across the globe they have already partially achieved their goal and will continue to fully do so. The fact that they were not just willing to settle just on the east coast but to go nationwide shows the culture and the confidence of the company as a whole. Like we said previously the skys t ...

1. 1. Recommendations -Noah
Example- Recommendations:
Our group had various recommendations for the company. Most
importantly, we think that Playa Bowls must implement a strict
structure for franchisees to follow. As the company continues to
expand and grow, it is essential that they do not lose sight of
their roots and their values. Currently, they are corporately
structured to operate a small-scale business model. As the
company expands, they need to implement a plan that will help
them structurally oversee and manage all operations efficiently
and effectively.
One way we suggest they achieve this is by incorporating
some vertical structure to their corporate business. They can do
so by having a more organized platform for the executive team.
They must alter their current structure in a way that allows for
better management all while staying focused on their flat-
natured culture that their customers have grown to love. Or
group felt as though Playa Bowls would benefit best from this
new structure.
As the company continues to grow, new related products
(like poke bowls, smoothies, soups, and oatmeal) will cut costs
and strengthen the brand. This is so because management will
easily be able to translate their customer’s wants and needs into
the products that are sold in stores.
Overall, the company should develop six strong business
units including operations, marketing and public relations,
accounting, legal, supply chain, and research and development.
2. Future State - Noah
Example- Future State:

2. Once Playa Bowls has successfully dominated market
share domestically, they will start their expansion
internationally. Since the franchise has grown into over 50
stores over the past two years, it is safe to say that the
international expansion is right around the corner.
With such expansions underway, the company must assure
that they have a headquarter set up prior to the opening of the
international stores. It is especially important for them to have a
headquarters since they are new to the franchise and
international. Their structure must be pristine in order to assure
success. A headquarters will also help to ensure that the stores
maintain its culture that the customers have grown to love.The
Playa Bowls brand was built on the “Pineappleland” experience
and must be sure to keep that brand strong internationally.
3. Expectations -Noah
Example - Expectations:
Our groups expectations for Playa Bowls continues its rapid
growth and take over of the industry. It is anticipated that Playa
Bowls achieves it goal of becoming a full on nationwide
company. That goal seems easily achievable considering they
have 65 locations all across the globe they have already
partially achieved their goal and will continue to fully do so.
The fact that they were not just willing to settle just on the east
coast but to go nationwide shows the culture and the confidence
of the company as a whole. Like we said previously the skys the
limit the limit for Playa Bowls and they are going to achieve
their goal of continuing to grow nationwide.
4. Value Chain Analysis -Noah
Example - Value Chain Analysis
The value chain analysis pertains to the internal activities
a business engages in when converting inputs into outputs.

3. Primary activities add value directly to the business and support
activities add value indirectly. Playa Bowls primary activities
can be segmented into four areas; sales, marketing, supply
chain, and operations. These functions can be handled by the
founders and don't have to be outsourced. For example, co-
founder Robert Giuliani handles most of the operations of the
business, including finding locations and acquiring new
storefronts. Similarly, Abby Taylor, another co-founder,
handles the creative aspects of the brand such as their social
media accounts and marketing strategies. Much of their business
depends on the Brazilian suppliers of acai which is one of the
major cost drivers of their products.
To increase supporting activities, Playa Bowls are seek to
develop acai farms in the U.S. By doing so they would decrease
their dependence on international suppliers. When recruiting
employees, Human Resources goes to social media platforms
like Indeed and LinkedIn.
In addition, the brand utilizes an applicant tracking system
through their website. New employees must participate in
training up to two weeks. Playa Bowls outsources their
accounting to a firm, however, the financials and contract
negotiations of the company are also watched by such top
managers as Giuliani and Gary Moss. The final support activity
is firm infrastructure which looks at the processes, policies, and
procedures of each store.
5. Competencies -Noah
Example - Competencies & Capabilities
A company's core competencies are particular strengths
ingrained into a business's culture and operations. These are
extremely crucial in achieving and maintaining a firm's
competitive advantage. Playa Bowls offers a unique experience
like no other and provides customers with an unmatched
experience, this is their competitive advantage. By offering a
healthy and fresh menu, Playa Bowls can create values to those

4. who are seeking alternatives to fast food. Since they are now
also formulating their own acai, this will give them even more
control over their product and potential recipes, thus
strengthening their core competencies.
6. Summary of Recommendations -Noah
Example - Summary of Recommendations
Since the first pop-up stand opened in Belmar, Playa Bowls has
been the most popular healthy food options for the younger
generation. The founders of the company are under thirty years
old and the young management team has been able to design the
flat organizational structure to give the employees the chance to
play a significant role in further developing the company and its
culture. However, with the company recording over $50 million
in revenue in under 5 years, Playa Bowls is well into their
franchising process causing their original flat organizational
structure to no longer be as effective. Because of this Playa
Bowls’ management team recently took the necessary steps to
begin integrating a vertical business structure by hiring for
more corporate like positions such as VP of Business
Development and Operations and a CFO. Obviously Rob and
Abby, the two founders, act as CEO and CMO running the
whole business from the top as everything gets reported to
them. As they continue to franchise and grow nationally, this
vertical business structure will help each franchise report to the
necessary management who is responsible for each of the six
business units that they will need to further develop. Some of
the areas that they will need to scale while their business keeps
growing includes an operations team, marketing/PR team,
accounting team, legal team, supply chain team, and research &
development team. All Playa Bowls employees have always
been equally included which gives them the chance to share
thoughts and ideas to executive management. The young

5. management teams encourage feedback and listen to other
innovative ideas employees come up with and that has been a
main reason for the trendsetting success. This aspect of Playa
Bowls business has given them an advantage over their
competitors and as they continue to grow, we recommend they
do not lose site of this important quality. If the employees
continue working in an environment where they feel like their
thoughts and ideas are valued by quickly growing management
teams, then they will continue successful growth.
History of space exploration
– Apollo Program
AVIATION
The history of utilization of rocket flying extends for more than
2000 years, in ancient China. The first man dares to fire the
rocket powered with black powder in a condition where there
was no parachute or protection of any kind. He died for it, but
he succeeded to make the fantasy of flying come true.
Recorded first “astronaut” ever being lifted by rocket into outer

6. space – Wan hu, 2000 BC
Nazi Germany saw the possibilities of using long-distance
rockets as weapons.
The first explosion of V-2 missile on London launched the
space age4
After WWII, US and Soviet Union started their own missile
programs
In the 1930s and 1940s
- Until latter half of the 20th century, rockets were developed
that were powerful to overcome the force of gravity to reach
orbital velocities
- It paved the way for practical space exploration to become a
reality
On Oct. 4, 1957
the Soviets launched the first artificial satellite, Sputnik 1, into
space.
On Jan. 31, 1958
The first U.S. satellite, Explorer 1, went into orbit.
On April 12, 1961
Russian Lt. Yuri Gagarin became the first human to orbit Earth
in Vostok 1.

7. Same Year
Alan Shepard became the first American to fly into space.
All those years of conquers
Along with the progress of Apollo Progress,
astronaut Neil Armstrong took “one giant leap for mankind” as
he stepped onto the moon.
It is a historic moment to human civilization, it symbolized the
breakthrough of human kinds being able to step out of their
planet to practically explore the space
On July 20, 1969
-Orbiting communications and navigation satellites were being
popularized
-The Mariner spacecraft was orbiting and mapping the surface
of Mars
-By the end of the decade, the Voyager spacecraft had sent back
detailed images of Jupiter and Saturn, their rings, and their
moons.
Age of expansion - 1970s
Skylab, America’s first space station, was a human-spaceflight
highlight of the 1970s, as was the Apollo Soyuz Test Project,
the world’s first internationally crewed (American and Russian)
space mission.

8. Highlight of 1970s
In April 1981
The launch of the space shuttle Columbia ushered in a period of
reliance on the reusable shuttle for most civilian and military
space missions
The Space Shuttle was the first reusable spacecraft to carry
people into orbit – launch, recover, and repair satellites;
conduct cutting-edge research; and help build the International
Space Station
The establishment of international space station
10
The station has been continuously occupied since the arrival of
Expedition 1 in November of 2000.
It was serviced by a variety of visiting aircraft, It has been
visited by astronauts, cosmonauts, and space tourists from 17
different nations.

9. Until now, other nations are possessing their own launch
systems
Modern space exploration is reaching areas once only dreamed
about.
The exploration of space keeps expanding our knowledge of
outer space and more further we venture, the more we know
how insignificant we are compare to this whole universe
This is a long journey for human being’s expedition, one day,
the interplanetary travel will become reality as how we
accomplished the exploration in the past
THE FUTURE OF SPACE EXPLORATION