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UX Design in the Real World

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A lightning talk I gave to aspiring UX designers at the Springboard Rise Design and Data Summit.

Published in: Design
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UX Design in the Real World

  1. 1. UXDesignintheReal World Leon Barnard Educator, Writer, Designer at Balsamiq @leonbarnard / @balsamiq
  2. 2. Outline · The Classroom vs. The Work World · UX Stories From the Real World · So! Skills for UX Designers @leonbarnard / @balsamiq
  3. 3. @leonbarnard / @balsamiq
  4. 4. TheClassroomvs.The WorkWorldForget everything you know (kind of) @leonbarnard / @balsamiq
  5. 5. Classroom: The process is dictated @leonbarnard / @balsamiq
  6. 6. WorkWorld: The result is dictated @leonbarnard / @balsamiq
  7. 7. Classroom: The design is the deliverable @leonbarnard / @balsamiq
  8. 8. WorkWorld: The finished product is the deliverable @leonbarnard / @balsamiq
  9. 9. Classroom: Build something new (or redesign something) @leonbarnard / @balsamiq
  10. 10. WorkWorld: Add features to an existing product @leonbarnard / @balsamiq
  11. 11. Classroom: Come up with the best user experience possible. @leonbarnard / @balsamiq
  12. 12. WorkWorld: Make money for the company. @leonbarnard / @balsamiq
  13. 13. UXStoriesfromtheReal World @leonbarnard / @balsamiq
  14. 14. DearAmericanAirlines... @leonbarnard / @balsamiq
  15. 15. "Recently I had the horrific displeasure of booking a flight on your website... "Fire your entire design team, if you have one. Hire an outside design firm ... as quickly as possible. Your in-house team is obviously incapable of building a good experience." @leonbarnard / @balsamiq
  16. 16. DearDustinCurtis... @leonbarnard / @balsamiq
  17. 17. "The group running AA.com consists of at least 200 people spread out amongst many different groups, [each] with their own vested interests... "Simply doing a home page redesign is a piece of cake... doing the design isn’t the hard part, and I think that’s what a lot of outsiders don’t really get." @leonbarnard / @balsamiq
  18. 18. MyExperience @leonbarnard / @balsamiq
  19. 19. Yourabilitytobethoughtfulaboutaproblem andarticulateanysolutionismore importantthanyourabilitytodesignthe perfectsolutioneverytime. — Tom Greever @leonbarnard / @balsamiq
  20. 20. SoftSkillsforUX Designers @leonbarnard / @balsamiq
  21. 21. BuildRelationships @leonbarnard / @balsamiq
  22. 22. Negotiationand Compromise @leonbarnard / @balsamiq
  23. 23. Storytelling @leonbarnard / @balsamiq
  24. 24. ThemeasureofsuccessforaUX designerishowmuchofyour workendsupinthefinal product. @leonbarnard / @balsamiq
  25. 25. ThankYou!@leonbarnard / @balsamiq

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