!["The group running AA.com consists of at least
200 people spread out amongst many different
groups, [each] with their own vested interests...
"Simply doing a home page redesign is a piece of
cake... doing the design isn’t the hard part, and I
think that’s what a lot of outsiders don’t really
get."
@leonbarnard / @balsamiq](https://image.slidesharecdn.com/ux-design-in-the-real-world-180914172515/75/ux-design-in-the-real-world-17-2048.jpg?cb=1668970921)
UX Design in the Real World
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A lightning talk I gave to aspiring UX designers at the Springboard Rise Design and Data Summit.
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UX Design in the Real World
- 1. UXDesignintheReal World Leon Barnard Educator, Writer, Designer at Balsamiq @leonbarnard / @balsamiq
- 2. Outline · The Classroom vs. The Work World · UX Stories From the Real World · So! Skills for UX Designers @leonbarnard / @balsamiq
- 4. TheClassroomvs.The WorkWorldForget everything you know (kind of) @leonbarnard / @balsamiq
- 5. Classroom: The process is dictated @leonbarnard / @balsamiq
- 6. WorkWorld: The result is dictated @leonbarnard / @balsamiq
- 7. Classroom: The design is the deliverable @leonbarnard / @balsamiq
- 8. WorkWorld: The finished product is the deliverable @leonbarnard / @balsamiq
- 9. Classroom: Build something new (or redesign something) @leonbarnard / @balsamiq
- 10. WorkWorld: Add features to an existing product @leonbarnard / @balsamiq
- 11. Classroom: Come up with the best user experience possible. @leonbarnard / @balsamiq
- 12. WorkWorld: Make money for the company. @leonbarnard / @balsamiq
- 15. "Recently I had the horrific displeasure of booking a flight on your website... "Fire your entire design team, if you have one. Hire an outside design firm ... as quickly as possible. Your in-house team is obviously incapable of building a good experience." @leonbarnard / @balsamiq
- 17. "The group running AA.com consists of at least 200 people spread out amongst many different groups, [each] with their own vested interests... "Simply doing a home page redesign is a piece of cake... doing the design isn’t the hard part, and I think that’s what a lot of outsiders don’t really get." @leonbarnard / @balsamiq