2. INSTRUCTIONS FOR USEABOUT ME
University
University of Texas at Austin ’21
Degree
Major: Corporate Communications
Minor: Business Administration
Passion
Training & Nutrition
Career Interests
Consulting, Business Development and
Entrepreneurialism
4. THIS IS A SLIDE TITLE
4
KEY COMPONENTS
NANOTECHNOLOGY MANAGEABLE DIAL
INTRODUCING A FEASIBLE TECHNOLOGY WHICH CAN ACTIVELY THE MANAGE THERMAL
CONDUCTIVITY OF GLASS
COMPANY DEVELOPING NOVEL HIGH-EFFICIENCY TECH SOLUTIONS FOR ENERGY
EFFICIENT GLASS
SIMON FORSYTH
BUSINESS DIRECTOR
DOMINIC ZERULLA
PRINCIPLE INVESTIGATOR
PROBLEM
LACK OF EFFECTIVE THERMAL FLOW MANAGEMENT WITHIN BUILDINGS
• RISING CARBON EMISSIONS • HIGH ENERGY COSTS FOR COMPANIES
5. IN TWO OR THREE COLUMNS
5
INSTRUCTIONS FOR USEDELIVERABLES
MARKET
ANALYSIS
PERFORM IN
DEPTH MARKET
REVIEW
TARGET
CUSTOMERS
COLLECT
INFORMATION ON
TARGET
CUSTOMERS, KEY
MARKET EVENTS,
PUBLICATIONS
AND SOCIAL
MEDIA OUTLETS
PROMOTE &
MEASURE
CREATE DIGITAL
FUNNEL
DESIGN
PROMOTIONAL
FLYER
EXECUTE DIGITAL
MARKETING
CAMPAIGN
MEASURE RESULTS
6. USE DIAGRAMS TO EXPLAIN YOUR
IDEAS
IN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEMarket Analysis
GLOBAL MARKET FOR SMART GLASS IS EXPECTEDTO
GROW 15.2% BY 2025.
ASIA PACIFIC EXPECTEDTO EXPERIENCE
HIGHEST GROWTH RATE OVER NEXT FEW
YEARS
ATTRIBUTEDTO GROWTH IN DISPOSABLE
INCOME AND RISE IN URBANIZATION
7. USE DIAGRAMS TO EXPLAIN YOUR
IDEAS
IN TWO OR THREE COLUMNSINSTRUCTIONS FOR USETARGET CUSTOMERS – FAÇADE SPECIALISTS
GLOBAL MARKET FOR SMART GLASS IS EXPECTEDTO
GROW 15.2% BY 2025.
KEY MARKET
EVENTS
TARGET
INFORMATION
LINKEDIN
GROUPS
8. PROMOTE AND MEASURE
8
USE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEPROMOTEAND MEASURE
Email Marketing Digital Funnel
Customers
want more
information
They respond
to provided
email
Send Email
Campaign
Customers
open the email
Customer clicks
email provided
Attract
Interest
Customersspot
potential value
Simon Forsyth
beginsplanning
future discussions
9. 9
DESKTOP PROJECTPROMOTE AND MEASUREUSE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEPROMOTEAND MEASURE -VISUAL
10. Round 1
22 OPENS
2 RESPONSES
Round 2
5 OPENS
0 RESPONSES
Round 3
2 OPENS
0 RESPONSES
Total
29/47 OPENS – 61.7%
2/29 RESPONSES – 10%
PROMOTE AND MEASURE
10
USE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEPROMOTEAND MEASURE - RESULTS
RESPONDENTS
SAINT GOBAIN AND KINESTRAL TECHNOLOGIES
11. PROMOTE AND MEASURE
11
USE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEPROMOTEAND MEASURE – RESPONSE
SAINT GOBAIN CONTACT OPENED EMAIL 60X
FORWARDED TO BUSINESS UNIT DIRECTOR
(RESPONDED SHOWING INTEREST WITH
VP OF R&D &TECHNOLOGY CC’D)
FORWARDED TO DIRECTOR OFTECHNOLOGY
AND MARKETING
FOLLOWED UP WITH SPECIFIC INQUIRIES ON
OURTECHNOLOGY ANDVALUE PROPOSITION
12. PROMOTE AND MEASURE
12
USE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USECREATING LASTINGVALUE
SUPPLEMENTAL DIGITAL FUNNEL STRATEGY - LINKEDIN
FOLLOW KEY STAKEHOLDERS
FROM TARGET CUSTOMER
LIST
OBSERVE, MONITOR AND
ENGAGE WITH KEY STAKE
HOLDERS
JOIN PROFESSIONAL GROUPS
FROM TARGET CUSTOMER
LIST
MONITOR AND TRACK
INDUSTRY UPDATES WHILE
ENGAGING AND POSTING IN
THE GROUPS
PICOWORX
LINKEDIN
ACCOUNT
WILL ESTABLISH FAMILIARITY AND ADVANCE
PICOWORX’S REPUTATION WHILE VALIDATING MARKET ENTRY
13. CREATING A LASTING VALUE FOR
PICOWORX TEAM
ACQUIRED KEY SKILLS
NEEDED FOR FUTURE
CAREER
PUBLIC SPEAKING
EXPERIENCE IN
BUSINESS
ENVIRONMENT
COMMUNICATION
WITH KEY
STAKEHOLDERS
CRITICAL ANALYSIS
CREATIVITY
ADAPTABILITY
EXPANDED MY KNOWLEDGE
GLASS INDUSTRY
DEVELOPMENT OF
START-UPS
MARKET RESEARCH
CRM SYSTEMS
DIGITAL FUNNELS
MARKETING
PROFESSIONAL
COMMUNICATION
GAINED EXPERIENCE
PUTTING INFORMATION
PRESENTABLE FORMAT
PROMOTE AND MEASUREUSE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEIMPACT - NOVAUCD INTERNSHIP PROGRAM
MARKET ANALYSIS
DIGITAL FUNNEL
MARKETING
CAMPAIGN
TARGET CUSTOMER
LISTS
REFLECTIVE ANALYSIS
14. LET’S REVIEW SOME CONCEPTS
GET OUT OF
COMFORT ZONE
PLANNING MATTERS CONSTRUCTIVE
CRITICISM IS VERY
VALUABLE
SET MEASURABLE
OBJECTIVES
PLANS DON’T ALWAYS
PAN OUT – IT’S OKAY!
JUST GO FOR IT
14
CREATING A LASTING VALUE FOR PICOWORX
TEAM
PROMOTE AND MEASUREUSE DIAGRAMS TO EXPLAIN YOUR IDEASIN TWO OR THREE COLUMNSINSTRUCTIONS FOR USEKEY LESSONS LEARNED
BE CREATIVE BUT
REALISTIC
VALIDATE
MARKET
INTEREST EARLY
BE OPEN TO NEW
IDEAS