One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the crowd. Here are eight techniques we think are important in building a lasting brand. http://blog.leightonbroadcasting.com/blog/what-advertising-can-and-cannot-do-for-your-business http://radiomarketing.leightonbroadcasting.com/read-the-jf-kruse-case-study