Design Tips & Tricks to Accelerate Your Campaigns

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Check out the Lehigh Valley HubSpot User Group Recap https://hubs.ly/H0cRyrF0 and get the Design slideshow sharing design tips and tricks to help you accelerate your marketing campaigns.

Design

Greg Pammer
Interactive Designer
getsmartacre.com
gpammer@getsmartacre.com
#lvhug

“Design is everywhere.”
SOMEONE WITH COMMON SENSE
#lvhug

“Good design is effortless.”
SOME SMART PERSON
#lvhug

Free Stock Photo Sites:
Pexels.com
Pixabay.com
Unsplash.com
Photography
#lvhug

Photo Editing
for Everyone!
Befunky.com
Photography
#lvhug

Tips:
➔Don’t use the first photo you see
➔Upload appropriate sizes
➔If it’s too small, find something else
Photography
#lvhug

For font’s sake, limit your typefaces
#lvhug

For font’s sake, limit your typefaces
#lvhug
Find font pairings:
fonts.google.com/

What's hot

Meet your Google Assistant. Ask it questions. Tell it to do things. It’s your own personal Google, always ready to help. This session will go through Google Assistant features, how to use, and how can we develop for it too. We'll have real demo on some of Google devices that supports Assistant, and will explore both easy and advanced ways to develop real world voice commands and actions for it. You're free to use these slides in your talks, I'd appreciate giving credits though - https://goo.gl/5swDc4

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I share the lessons learned from running more than 10 design sprints across multiple industries and organizations. Design sprints allow teams to solve an essential business problems in five days by mapping the problem, sketching alternative solutions, deciding on an approach, then prototyping and testing with representative users. They are useful in a variety of circumstances, but particularly when you’ve got a big problem, little time to solve it, and don’t know where to start. These slides were presented in Ignite format (5 minute presentations of 20 slides which auto-advance every 15 seconds) at Ignite UX Michigan 2017.

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Labels, labels everywhere: product managers, product owners, squads, designers, developers, architects, agile, lean, waterfall, roles, methodologies - the list goes on and on. How do you pick an internal process flow that will work for your company? What do you do when only part of a process flow fits? What do you do when an entire process you've invested time and money in is a total flop? This talk will cover how our company created a positive, interdepartmentally collaborative, innovation friendly, process flow from the top down. I'll cover some trial and error stories, some tools that rescued our sanity, and the workflow we uncovered that fits our organization like a glove.

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Non-profits and small businesses often need specialized skills that don’t exist within their staff. You may depend on content creators such as designers, writers, photographers, and videographers to help with your website and other communication channels. Often these outside people aren’t managed very well, and projects can become an unpleasant challenge. The key to great relationships with outside talent is understanding and empathy. This leads to better project outcomes and less stress throughout the process for all. This prevention shares research I’ve conducted with freelancers through interviews and surveys. Learn what content creators want from management!

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Our industry is brimming with new talent, but the difference between a good and bad mentor is monumental for a new developer's career. While every developer has the opportunity to impact their team in this way, many pass on the change because they find it to be boring, tedious, or they don't think they have enough to offer. We will cover not only why you should take a role in helping grow your team's talent, but also proven strategies to do so successfully.

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