1. The document provides guidance on ensuring instructions from a meeting with a superior are properly communicated to a global team. 2. It outlines 5 key areas to focus on: creating an instruction list, identifying the audience, creating a localization plan, executing communications, and closing out. 3. Specific tips are provided for each area, such as creating a stakeholder list, developing a communications plan that considers frequency, method, and cultural norms for different audiences, and ensuring all instructions are carried out and properly handed off.

1. IE MBA APPLICATION 2016
Objective:
You have just participated in an important meeting with your
superior. How will you ensure that every part of the instructions
you received will properly reach all subordinates, suppliers, and
clients, located in different parts of the world?

2. Executive Summary
1. Create in scope instruction list
2. Identify audience
3. Create localization plan
4. Execute communications
5. Close out
In order to ensure success in delivery of messages to a global team 5 key areas will be
focused on.These next slides will give relevant guidance on how to accomplish this
objective successfully

3. Create in scope
instruction list
■ SampleTask List
By creating a list of all the instructions
that are in scope from your meeting
with your superior, you can identify all
of the instructions that will need to be
addressed when speaking to your
global audience.This will also ensure
confusion will be minimized later for in
scope vs. out of scope topic.
Direct
Reports
Create
Schedule
Review
marketing
plan
Test new
features
Marketing
Team
Develop plan
Create
content
Review tag
lines
Client
Review
Feature
Release
Sign off on
new features
Supplier
Review
Scope of
Work
Sign Contract
Not In Scope:
In Scope:
Direct
Reports
Call Client
Marketing
Team
Present
marketing
plan
Client
Submit next
set of
features
Supplier
Deliver
posters

4. IdentifyYour
Audience
Knowing your audience and
stakeholders is crucial to ensuring your
project is a success.Ways to start
identifying your audience are:
 Internal vs. External employees
 Sub Groups within the company
(Marketing, Engineering,
Operations etc.)
 Level of engagement (Leadership
Team Member vs. Software
Developer)
Employees
• Internal
• ExternalVendors
Suppliers
• By Region
• By industry
Clients
• Enterprise
• Local
Lines of
Business
• Marketing
• Engineering
• Operations
• HR
• Legal
Engageme
nt Level
• High Level
(Leadership)
• Detail (Software
Developer)
Location
• Country
• City
• Language
Sample stakeholder and audience list

5. Create
Localization Plan
China
• TranslatedTrainingWebinars
India
• PowerPoint via Email
Middle East
• All
Europe
• Webinars
Brazil
• Translated PowerPoint via Email
Think Global, Act Local
Localization is much more than just
translations into another language. After
identifying your audience, ensuring that the
message is localized is another key component
for successful delivery. Although you’ve
identified a sub group of a company – for
example the engineering team – the way
messages are received may be different in
India vs. Singapore vs. the US even within one
team. Start with identifying the following
 Country and city your audience is in
 Language intricacies to keep in mind
 Cultural norms
Sample Instruction Delivery by Region or Country

6. Execute
Communications
Task Audience FollowUp
Frequency
Method Notes
Test new
features
Software
Tester
Daily Instant
Message
• Language barrier
• Communicate
over IM as it is
easier for team
member to read
vs. understand
different accents
over phone
Review contract Client Weekly SkypeCall • Does not like to
be instant
messaged
• Prefers face to
face Skype calls
• Important client
Develop
marketing plan
Direct
Report
Weekly Any • Will respond to
any type of
communication
method
After identifying all of the key
components, the message must be
communicated effectively. Remember
your audience and develop a
communications plan to communicate
all instructions appropriately
 Frequency (Daily,Weekly, Monthly,
Quarterly)
 Technology Methods (Email, Phone
Call, IM, Discussion Boards, Skype,
Face to Face)
 Cultural Norms and other notes

7. Close Out
Tasks
Completed
Maintenance
Plan
Identified
and Signed
Off
After action
review
completed
Proper close out is essential to ensure
no miscommunication or assumptions
are made for all those involved before
they move on to the next project or set
of instructions. Ensure:
 All instructions have been carried
out
 Operational hand off for
maintenance are identified
 After action review to improve for
next time
Direct
Reports
Create
Schedule
Review
marketing
plan
Test new
features
Marketing
Team
Develop plan
Create
content
Review tag
lines
Client
Review
Feature
Release
Sign off on
new features
Supplier
Review
Scope of
Work
Sign Contract

8. THANKYOU
By Leena Joshi