Using Product Design Sprints to Strengthen Your Product/Market Fit by Laurie Young, Development Director, thoughtbot
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Both Product Design Sprints and Lean techniques allow teams to move toward and iterate upon ideas quickly, helping companies build better products faster. Although the two processes are complementary, Product Design Sprints run at a different pace than the Lean process and offer different value to teams. In this talk, thoughtbot’s Development Director Laurie Young explores the Product Design Sprint, Design Thinking, and how to help teams transition from the learning in their early experiments to a strong product/market fit.
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Using Product Design Sprints to Strengthen Your Product/Market Fit by Laurie Young, Development Director, thoughtbot
- 1. Using Product Design Sprints to strengthen your product market fit thoughtbot.co.uk
- 2. The biggest risk in starting a business is not being able to acquire customers. Biggest Risk: No Customers
- 3. The second biggest risk in a business is not being able to give value to your customers Second Biggest Risk: Nothing of Value
- 4. Use a Product Design Sprint to validate that your product actually delivers value. Design Sprint: Define The Value Hypothesis
- 5. Use a Product Design Sprint to validate that your product actually delivers value. Design Sprint: Test With Real Users
- 6. Case Study - Compass Design Sprint Case Study: Compass
- 7. Design Sprint Case Study: Compass
- 8. @thoughtbot
Editor's Notes
- * We all know the biggest risk is no customers * How many people here have done a lean weekend, with multiple experiments to validate you can acquire customers
- Sometimes the think your customers are buying is simple. A service, or a product, but sometimes it’s a complex thing that has to be built In this case its harder to validate that what you’re building successfully delivers value to your customers But its no less important! Nothing is worse than valid customers with a problem and not being able to solve their problems.
- Design sprints are the solution to this problem – identify a functional MVP Identify product design decisions that we assume as true, that are necessary to deliver value Slower cadence than lean, iterate over about a week Build a very fast – cheap prototype – one day Test with real users. Validate this delivers the value they expect
- Design sprints are the solution to this problem – identify a functional MVP Identify product design decisions that we assume as true, that are necessary to deliver value Slower cadence than lean, iterate over about a week Build a very fast – cheap prototype – one day Test with real users. Validate this delivers the value they expect