Creating space for innovation to thrive in an existing business is challenging but possible with communication and patience, not unlike raising children. Learn how BabyCenter’s Beth Sordi has led her team to seek out, test, and validate new business models using testing dashboards, two-factor tests, and well-constructed consumer interactions without disturbing her company’s core business.

1. BRINGING HOME BABY
Beth Sordi: Director, Product | BabyCenter

2. Recognize inherent rivalry

3. Recognize inherent rivalry

4. Careful and regular communication

5. Prepare the organization with training

6. Disciplined follow through

7. Listen to grievances, acknowledge concerns

8. Leverage fellow employee advocates

9. Transparent test results

10. All for one and one for all

11. Protect against unintended side effects

12. But still go fast

13. Anyone can stop the factory line

14. Enduring protection through regression tests

15. When using your brand, maintain trust

16. Keep exchange of value balanced

17. Partners more than rivals

18. We’re in this together

19. Patience and persistence

20. THANK YOU