1. Portfolio 2016 Page 1
Portfolio
december 2016

2. Portfolio 2016 Page 2
Table of Contents
About me
Branding & Identity
ADMU ConCon
Personal Branding
Ateneo Lex
Lettering
Scenezoned
Illustration
Patterns
Posters
Portraits
I am a student graphic designer who
incorporates creative idea-building with
organized planning and execution. I work
well with a team and I am quick to adapt to
different scenarios and project constraints. I
specialize in print and web design as well as
illustration and typography.
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3. Portfolio 2016 Page 3ADMU ConCon Branding & Identity May 2016
The ADMU-LS
Constitutional
Convention assigned
me to create the
group’s logo and
brand identity
system.

4. Portfolio 2016 Page 4ADMU ConCon Branding & Identity May 2016
I wanted the brand
to look established
while still retaining
a degree of wit and
familiarity through
incorporating fun
copywriting.

5. Portfolio 2016 Page 5Personal Branding Branding & Identity June 2016
I wanted to make my
personal branding
to ground my formal
documents in a
distinct and easily
adaptable brand
system.

6. Portfolio 2016 Page 6Lazir Caluya Branding & Identity June 2016
My personal brand
identity includes
a brand book, a
stationery set,
website mockups,
and other brand
collaterals.

7. Portfolio 2016 Page 7Ateneo Lex Branding & Identity August 2016
Ateneo Lex asked me
to reboot their logo
and brand identity. It
took me around three
months to research,
prototype, and
execute the project.

8. Portfolio 2016 Page 8Ateneo Lex Branding & Identity August 2016

9. Portfolio 2016 Page 9Scenezoned Lettering
ManilaMan Visual
House asked me to
create lettering for
the title cards of
Scenezoned, Globe
Telecom’s travel
webseries.
July 2016

10. Portfolio 2016 Page 10Pattern Iterations Illustration
A passion project I
started last March
where I tried to make
one pattern everyday
for an entire month.
In the end I was able
to create 18 patterns
all in all.
March 2016

11. Portfolio 2016 Page 11Kisapmata Poster Illustration July 2016
Taking cues from
decorative art and
golden ratios, I
created posters for
Kisapmata, one of
Heights Ateneo’s
events.

12. Page 12Portfolio 2016Poster Designs Illustration
Gold Soundz 8
Gig Poster
Advocacy Talk Poster
for Project LAAN

13. Portfolio 2016 Page 13Portraits Illustration

14. Portfolio 2016 Page 14
Keep in touch!
JOHN LAZIR R. CALUYA
johnlazircaluya @gmail.com
behance.net/lazircaluya
ph.linkedin.com/in/lazircaluya
lazircaluya.tumblr.com
(+63) 977.824.1228
N415, University Residences,
Ateneo De Manila University,
Quezon City, Philippines 1108