How to differentiate yourself from the rest by asking your customers what they like and don't like.

1. What Customers Hate
About Typical Lawn
Care Companies

2. Sometimes as a business owner it is easy to get
caught up in the everyday grind and get tunnel-
vision.

3. Not only should
you just talk to
your customers,
you should ask
them what they
hate about the
“typical” lawn care
company!
Other questions you should ask
your customers

4. Hearing their
answers will
help you avoid
things that
might cause
them to leave
See other things you can do to help
customers remember you

5. What you’re really asking is, “What was it about
my company that made you hire us?”

6. Some things customers hate include:
• Inconsistent communication and
maintenance.
• Lack of attention to detail
(such as not closing the back gate)
• Feeling mislead on pricing
• Unprofessional crew members

7. In order to grow your
business, you need to know
not only what you do well,
but what you
do poorly

8. It’s critical that you find
out what bothers your
customers so that you
can have procedures to
prevent it from
happening

9. The primary thing your clients are seeking is to
know that you genuinely care about serving
them.
Here are other ways to show
your best customers you
care.

10. To keep them
happy
• Listen to their concerns
• Solve the problem
• Set up systems
so the problem
can’t happen
again

11. Give them a personal touch and
consistently follow up
Take a lesson from something that just happened to us!

12. Extra touches are
going to get you
noticed, maintain
the client, and
grow your referrals

13. Service AutoPilot can help with the
procedures and the followup