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Now what


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some tips on what to do with that user research you're collecting.

Published in: Design, Technology, Business
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Now what

  1. 1. Now What Do I Do?How to Deal with User Research Data Laura Klein @lauraklein
  2. 2. @lauraklein Don’t Do It AloneMake sure you have multiple stakeholders involved in all tests so you don’t have to write a report. (PPT decks are even worse)
  3. 3. @lauraklein Don’t Leave It To The EndDo a quick debrief after every user session or test completion to identify top 3 issues observed.
  4. 4. @lauraklein Dump And SortWrite down all your learnings from sessions on sticky notes and sort them into categories for faster prioritization.
  5. 5. @lauraklein Make An Action PlanResearch is pointless if you don’t turn it into action! Make a plan immediately.
  6. 6. @lauraklein Don’t Keep It SecretPut your action plan in a place where the whole team can see it.
  7. 7. @laurakleinOk, Keep Some Of It A Secret Nobody gives a crap about your session notes/full length videos/ppt slides/interpretive dance numbers. Involve team members in the research or give them small, actionable pieces of data.
  8. 8. @lauraklein Stop It Already!If you keep hearing the same things over and over, it means you’re not fixing the important stuff. Stop researching and do something!
  9. 9. Questions? You know where to find me... @lauraklein http://www.usersknow.compssst...there will be lots more tips in the book! To be published by O’Reilly in early 2013.