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How To Use Your Competitors For Freeeee Links - BrightonSEO September 2018

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Competitor link building is vastly overlooked, yet can generate some simple, easy and quick win. Here's my tips fresh from BrightonSEO

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How To Use Your Competitors For Freeeee Links - BrightonSEO September 2018

  1. 1. Laura Hogan @lauralouise90 RICEMEDIA How to use your competitors for freeeeee links http://www.slideshare.net/lauralouise90
  2. 2. BRAUMGroup 2@lauralouise90 | #brightonseo
  3. 3. BRAUMGroup 3@lauralouise90 | #brightonseo in april i focused on getting you the big links without spending a penny.
  4. 4. BRAUMGroup 4@lauralouise90 | #brightonseo missed it? http://bit.ly/lhbrighton418
  5. 5. BRAUMGroup 5@lauralouise90 | #brightonseo today we’re going to build on that…...
  6. 6. BRAUMGroup 6@lauralouise90 | #brightonseo it’s all about using and beating your competitors
  7. 7. BRAUMGroup 7@lauralouise90 | #brightonseo
  8. 8. BRAUMGroup 8@lauralouise90 | #brightonseo first of all we need to go back to basics
  9. 9. BRAUMGroup 9@lauralouise90 | #brightonseo we have two types of competitors in seo
  10. 10. BRAUMGroup 10@lauralouise90 | #brightonseo ranking anyone in the top 10 or even top 20 business what we monitor might not be seo focused
  11. 11. BRAUMGroup 11@lauralouise90 | #brightonseo here’s a quick tip with your business competitors
  12. 12. BRAUMGroup 12@lauralouise90 | #brightonseo
  13. 13. BRAUMGroup 13@lauralouise90 | #brightonseo
  14. 14. BRAUMGroup 14@lauralouise90 | #brightonseo information on your competitors is readily out there
  15. 15. BRAUMGroup 15@lauralouise90 | #brightonseo
  16. 16. BRAUMGroup 16@lauralouise90 | #brightonseo so, what can you do?
  17. 17. BRAUMGroup 17@lauralouise90 | #brightonseo broken link building build on research hashtags backlink analysis reverse image search
  18. 18. BRAUMGroup 18@lauralouise90 | #brightonseo broken link building
  19. 19. BRAUMGroup 19@lauralouise90 | #brightonseo fixing a 404 helps both you and the site in question
  20. 20. BRAUMGroup 20@lauralouise90 | #brightonseo and if your competitors were silly enough to throw away a good link opportunity let’s capitalise on it!
  21. 21. BRAUMGroup 21@lauralouise90 | #brightonseo
  22. 22. BRAUMGroup 22@lauralouise90 | #brightonseo use screaming frog to find inlinks which 404
  23. 23. BRAUMGroup 23@lauralouise90 | #brightonseo don’t forget to use include or exclude to make your crawl more manageable
  24. 24. BRAUMGroup 24@lauralouise90 | #brightonseo contact the site and suggest they link to you instead
  25. 25. BRAUMGroup 25@lauralouise90 | #brightonseo get the content created…. if you don’t already have it
  26. 26. BRAUMGroup 26@lauralouise90 | #brightonseo watch the referral traffic come in...
  27. 27. BRAUMGroup 27@lauralouise90 | #brightonseo here’s something similar we’ve been doing with HEWI
  28. 28. BRAUMGroup 28@lauralouise90 | #brightonseo
  29. 29. BRAUMGroup 29@lauralouise90 | #brightonseo couldn’t get the website redirected
  30. 30. BRAUMGroup 30@lauralouise90 | #brightonseo
  31. 31. BRAUMGroup 31@lauralouise90 | #brightonseo so instead, we’ve been finding all the broken links and getting HEWI added in
  32. 32. BRAUMGroup 32@lauralouise90 | #brightonseo 30+ links and still more to contact
  33. 33. BRAUMGroup 33@lauralouise90 | #brightonseo
  34. 34. BRAUMGroup 34@lauralouise90 | #brightonseo reverse image search
  35. 35. BRAUMGroup 35@lauralouise90 | #brightonseo an oldie, but a goodie
  36. 36. BRAUMGroup 36@lauralouise90 | #brightonseo ….and you don’t need any tools
  37. 37. BRAUMGroup 37@lauralouise90 | #brightonseo download a competitor’s graphic that did well and drag and drop it into google images
  38. 38. BRAUMGroup 38@lauralouise90 | #brightonseo
  39. 39. BRAUMGroup 39@lauralouise90 | #brightonseo you’ll then see serp results of sites which covered it
  40. 40. BRAUMGroup 40@lauralouise90 | #brightonseo get in touch and ask them to feature your material
  41. 41. BRAUMGroup 41@lauralouise90 | #brightonseo here’s one we made earlier…..
  42. 42. BRAUMGroup 42@lauralouise90 | #brightonseo
  43. 43. BRAUMGroup 43@lauralouise90 | #brightonseo 54 referring domains
  44. 44. BRAUMGroup 44@lauralouise90 | #brightonseo we were making a luxury and housing price list, so looked at who covered Ben’s
  45. 45. BRAUMGroup 45@lauralouise90 | #brightonseo
  46. 46. BRAUMGroup 46@lauralouise90 | #brightonseo we got in touch with the journalist
  47. 47. BRAUMGroup 47@lauralouise90 | #brightonseo they loved our index and we’re now making a special version for them.
  48. 48. BRAUMGroup 48@lauralouise90 | #brightonseo
  49. 49. BRAUMGroup 49@lauralouise90 | #brightonseo build on research
  50. 50. BRAUMGroup 50@lauralouise90 | #brightonseo there’s so much research and thought leadership already published
  51. 51. BRAUMGroup 51@lauralouise90 | #brightonseo and a lot of it is out of date
  52. 52. BRAUMGroup 52@lauralouise90 | #brightonseo
  53. 53. BRAUMGroup 53@lauralouise90 | #brightonseo get in there first and update it
  54. 54. BRAUMGroup 54@lauralouise90 | #brightonseo once you’ve created an up to date version, outreach to those that covered the original use majestic to find the sites.
  55. 55. BRAUMGroup 55@lauralouise90 | #brightonseo a tactic we’re currently trying is to create a uk version of us data
  56. 56. BRAUMGroup 56@lauralouise90 | #brightonseo
  57. 57. BRAUMGroup 57@lauralouise90 | #brightonseo we took all the data from the client’s analytics and we’re comparing it with the us data
  58. 58. BRAUMGroup 58@lauralouise90 | #brightonseo 169 links to thredup’s piece which we can now target
  59. 59. BRAUMGroup 59@lauralouise90 | #brightonseo not a single penny spent
  60. 60. BRAUMGroup 60@lauralouise90 | #brightonseo
  61. 61. BRAUMGroup 61@lauralouise90 | #brightonseo hashtags
  62. 62. BRAUMGroup 62@lauralouise90 | #brightonseo i’ve been using this strategy for years
  63. 63. BRAUMGroup 63@lauralouise90 | #brightonseo it’s a really easy sneaky way to get your competitor’s blogger list
  64. 64. BRAUMGroup 64@lauralouise90 | #brightonseo start with looking at new links on majestic
  65. 65. BRAUMGroup 65@lauralouise90 | #brightonseo
  66. 66. BRAUMGroup 66@lauralouise90 | #brightonseo then literally google the hashtag
  67. 67. BRAUMGroup 67@lauralouise90 | #brightonseo
  68. 68. BRAUMGroup 68@lauralouise90 | #brightonseo it’s so simple
  69. 69. BRAUMGroup 69@lauralouise90 | #brightonseo found 25 pretty solid opportunities for a homeware client
  70. 70. BRAUMGroup 70@lauralouise90 | #brightonseo
  71. 71. BRAUMGroup 71@lauralouise90 | #brightonseo let’s not forget the basics
  72. 72. BRAUMGroup 72@lauralouise90 | #brightonseo backlink analysis
  73. 73. BRAUMGroup 73@lauralouise90 | #brightonseo my favourite for this is semrush gap analysis
  74. 74. BRAUMGroup 74@lauralouise90 | #brightonseo
  75. 75. BRAUMGroup 75@lauralouise90 | #brightonseo not only do you get the domains, you get exactly where the link is
  76. 76. BRAUMGroup 76@lauralouise90 | #brightonseo
  77. 77. BRAUMGroup 77@lauralouise90 | #brightonseo this means you can understand the context of the link
  78. 78. BRAUMGroup 78@lauralouise90 | #brightonseo
  79. 79. BRAUMGroup 79@lauralouise90 | #brightonseo
  80. 80. BRAUMGroup 80@lauralouise90 | #brightonseo but even a list of 10-20 gives you something to bite into
  81. 81. BRAUMGroup 81@lauralouise90 | #brightonseo
  82. 82. BRAUMGroup 82@lauralouise90 | #brightonseo majestic’s new index is perfect for frequent analysis
  83. 83. BRAUMGroup 83@lauralouise90 | #brightonseo
  84. 84. BRAUMGroup 84@lauralouise90 | #brightonseo you get a quick view of press and priorities
  85. 85. BRAUMGroup 85@lauralouise90 | #brightonseo without having to sift through links you’ve gone through before
  86. 86. BRAUMGroup 86@lauralouise90 | #brightonseo make life even easier by setting up alerts for competitors
  87. 87. BRAUMGroup 87@lauralouise90 | #brightonseo
  88. 88. BRAUMGroup 88@lauralouise90 | #brightonseo take advantage of broken links
  89. 89. BRAUMGroup 89@lauralouise90 | #brightonseo build on data and research
  90. 90. BRAUMGroup 90@lauralouise90 | #brightonseo use their performing assets and hashtags
  91. 91. BRAUMGroup 91@lauralouise90 | #brightonseo but most importantly
  92. 92. BRAUMGroup 92@lauralouise90 | #brightonseo don’t overlook basic backlink analysis
  93. 93. BRAUMGroup 93@lauralouise90 | #brightonseo

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